Music industry marketing presentation Marketing.

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Music industry marketing presentation Marketing.

  1. 1. Intro To Music Industry Studies John Saia 3-16-12
  2. 2. What is Marketing? the action or business of promoting and sellingproducts or services, including market research andadvertising.
  3. 3. Who Am I Marketing?  The Dirty Wizards
  4. 4. Band Information Reggae BandAll Loyola StudentsMembers: Barrett Maury, Joe Tontillo, Colin Powell,Nathan Strong (aka Taco)They don’t mind getting heavy and loud.
  5. 5. Reggae “The music and lyrics that together constitute the popularphenomenon of reggae are a unique combination ofcommunicative elements that attest to a distinct historical eraand emancipatory orientation toward a newly decolonizedworld (Tracy 2005).”“Music does not exist autonomously of other social,economic and political institutions. Music may still be able tochange the world as well as reflecting it, but, when we talk ofmusic’s politics, we are not just talking of the way itarticulates ideas and emotion. We are also talking of thepolitics that shape it (Schumann 2009).”
  6. 6. Target Reggae has a rebellious and political history; therefore,the best people to market this to would be collegestudents
  7. 7. How Will I Market Them? Assemble a street teamStart a mailing listPost flyers for showsGet and wear merchandise
  8. 8. Street Team Find fans who want to promoteFind a way to communicateRallySpread the word!
  9. 9. Starting a Mailing List Bring a clipboard with columned paper to showsGet fans to write their emailsSend them updates about the band
  10. 10. Posting Flyers For Shows Post Flyers:BusinessesBulletin BoardsVia internet
  11. 11. Getting Merchandise DIY or printed ShirtsStickersDesigns
  12. 12. Key Areas to Market Loyola CampusTulane CampusBroadway Street
  13. 13. Where to get Shows Café PrytaniaThe RepublicAmpersand (started doing some non electronic shows)
  14. 14. Works Cited Tracy, James F. "Popular Communication And ThePostcolonial Zeitgeist: On Reconsidering Roots ReggaeAnd Dub." Popular Communication 3.1 (2005): 21-41.Communication & Mass Media Complete. Web. 16 Mar.2012.Schumann, Anne. "Popular Music And Political ChangeIn Côte Divoire: The Divergent Dynamics Of ZouglouAnd Reggae." Journal Of African Media Studies 1.1(2009): 117-133. Communication & Mass MediaComplete. Web. 16 Mar. 2012.
  15. 15. Contact Information  John Saia Loyola University Phone: (985)-991-9401 Email: jmsaia@loyno.edu

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