Enabeling consumer behaviour transformation through Serious Games – The SAVE ENERGY case study

Enabeling consumer behaviourtransformation through Serious Games– The SAVE ENERGY case study –The Second International Conference on Serious GamesDevelopment & ApplicationsLisbon 19 – 20 September 2011 1

Overview• SAVE ENERGY Project• High level decision model• Behavlet concept• SAVE ENERGY serious game architecture• Introducing: Green My Place• User Behaviour Transformation• Green My Place achievements and recommendations 2

SAVE ENERGY Project Goals:5 Energy Efficiency Pilots located at public buildings • 20% of Energy Savings • Smart ICT Energy Efficiency model and platform • Serious Game focused on Energy Efficiency at Public Spaces • User behavior transformation • Living Lab methodology • Pilots committed to extend results beyond project completion • European wide dissemination of results • Policy Recommendations at Regional, National and European levels 3

SAVE ENERGY Pilots Framework 4

SAVE ENERGY High Level Decision Model 5

Behavlets ArchitecturePilots Virtual BehaviourEnvironment Patterns Resources Actions Unplug Mobile when Charger not in use 15-20% Energy Savings Energy BehaviourConsumption Data Outcomes Transformation 6

SAVE ENERGY Simulation Model 7

Serious game general architecture client-server / mini-games 8

Serious game: Online solution• Closer integration with online services – social networks• The user does not need to have administrator rights to the machine• Scalability and dissemination possibilities are greater• Up-to-date product at every log-on• Format more familiar to users• Security, privacy and code bugs are dealt in real-time• Target range of machines is almost universal 9

SAVE ENERGY Social ArchitectureObjectives of the Serious Game development Syndication SAVE ENERGY Communities Social Networking SAVE ENERGY Platform Real-Time Information Social Bookmarking Microblogging SAVE ENERGY Learn More & Quiz Portal Presentations Professional Networking Photo Sharing Mini Games Content SAVE ENERGY Aggregator Social Publishing Central Services Video Sharing Users / Citizens / Consumers 10

Communication schematic 11

Client side architecture 13

User Behaviour Transformation 15

User Behaviour Transformation 16

User Behaviour Transformation Behaviour Ed Change Tool Is there a Do I kn problem? to Informal Meeting Formal Meeting Energy Audit Actions Checklist Energy Helpdesk Corporate Policy Metered Billing Personal Objectives Set Examples Suggestions Box web / tv / radio Serious Game (with real data) Serious Game (no real data) Social Network - share experience Social Network with data Leaflet (information) Poster / Signage Newsletter (stories) Report (with real data) Real Time Energy / Cost Performance vs Baseline Historic Information (graphical) Energy Saving Tips Competition / Incentives 17

User Behaviour Transformation Behaviour Ed Change Tool Is there a Do I kn problem? to Informal Meeting Formal Meeting Energy Audit Actions Checklist Energy Helpdesk Corporate Policy Metered Billing Personal Objectives Set Examples Suggestions Box web / tv / radio Serious Game (with real data) Serious Game (no real data) Social Network - share experience Social Network with data Leaflet (information) Poster / Signage Newsletter (stories) Report (with real data) Real Time Energy / Cost Performance vs Baseline Historic Information (graphical) Energy Saving Tips Competition / Incentives 18

SAVE ENERGY results Pilot Full execution & evaluation Savings achieved (UBT-based) 8% Restaurant Luleå 7% Music >30% Office 84% Gym (non-UBT) Helsinki 25-41% Ala-Malmi 3.4% Lights Leiden 5.4 % Desk 6.3% Other Lisbon 16.5% Block B2Manchester 15% 19

Green My PlaceEuropean Best Learning Game Competition 1st place – Non-professional best functional learning game – 2010 5th place – Best professional learning game – high budget – 2011 20

SAVE ENERGY Conference 21

Parliament meetingMini-games as a successful way of maximizinguser interest in SAVE ENERGY In the Helsinki Pilot (schools), in which children had been included in the Living Lab methodology, had materially increased their understanding of energy efficiency issues through the mini-games. Children used this increased awareness to also change behaviour in their own homes, involving their parents in the process, including the games. 22

Green Paper• Results from testing of the ICT-based games developed and implemented in the SAVE ENERGY project point towards a positive impact of targeted game-playing on understanding and awareness of energy saving methods.• The SAVE ENERGY project has demonstrated that such open source platform (middleware data gathering platform) does increase innovation rate through advanced research-based applications such as the serious games.• Serious games can be an effective way to address energy related thematic in the students curriculum. 23

Thank you! João Raposo Alfamicro – joao.raposo@alfamicro.pt Álvaro de Oliveira – Ben Cowley http://www.ict4saveenergy.euhttp://http://www.greenmyplace.net/

Enabeling consumer behaviour transformation through Serious Games – The SAVE ENERGY case study

by jmraposo on Dec 10, 2011

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Enabeling consumer behaviour transformation through Serious Games – The SAVE ENERGY case study — Presentation Transcript