Discovering Web 2.0 and Social Media Co-sponsored by: Social Media Team (CEO’s Office) Office of Public Affairs    Office...
What is Web 2.0? <ul><li>Have you  bought  anything on  Amazon  in the last 5 years?   </li></ul><ul><li>Have you  searche...
What is Web 2.0? <ul><li>Web 2.0  is a  way of thinking  about how knowledge is created, shared, managed, and leveraged  u...
Web 1.0 vs. Web 2.0 Web 1.0  was  about  reading Web 2.0  is  about  writing Web 1.0  was  about  owning Web 2.0  is  abou...
What is Web 2.0? <ul><li>Searched on Google for “China”:   </li></ul><ul><li>Wikipedia article </li></ul><ul><li>Governmen...
What is Web 2.0? <ul><li>My account on Amazon.com:   </li></ul><ul><li>Computer supplies </li></ul><ul><li>Camera equipmen...
Why Now? <ul><li>Better access to technology  for the average user – higher speed Internet connections, faster computers, ...
Web 2.0 Examples <ul><li>Blogs </li></ul><ul><li>Social Networking </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>...
Web 2.0 Examples <ul><li>A blog is a website with regular entries of commentary, description of events, and other material...
Web 2.0 Examples <ul><li>A social networking service uses software to build online communities for people who share intere...
Web 2.0 Examples <ul><li>Method for users to store, organize, and share bookmarks of web pages on the Internet, as opposed...
Web 2.0 Examples Social Bookmarking 12
Web 2.0 Examples <ul><li>RSS ( Really Simply Syndication  or  Rich Site Summary ) is an easy way to keep up with your favo...
Web 2.0 Examples RSS Feeds 14
Web 2.0 Examples <ul><li>Podcasts and vodcasts are audio and video broadcasts - digital media files distributed over the I...
Web 2.0 Examples <ul><li>Widgets are ready-made blocks of content that can be easily added to a blog or webpage. </li></ul...
Web 2.0 Examples <ul><li>Widgets are ready-made blocks of content that can be easily added to a blog or webpage. </li></ul...
Web 2.0 Examples <ul><li>Mashups are web applications that combine data from two or more sources into a single tool. </li>...
Web 2.0 Examples <ul><li>Mashups are web applications that combine data from two or more sources into a single tool. </li>...
Why does it matter? <ul><li>Web 2.0 and social media technologies are about  connecting people  information and each other...
Why does it matter? <ul><li>We need to be  in touch  with how our constituents  interact  and  communicate  both with us a...
What am I missing out on? <ul><li>Viral nature  of Web 2.0 and  social media technologies </li></ul><ul><li>Improved  cust...
Why does it matter? <ul><li>Born between  1979  and  1993 </li></ul><ul><li>Don’t remember a world without  e-mail ,  </li...
Why does it matter? <ul><li>A typical 21 year old… </li></ul><ul><li>5000  hours of video games </li></ul><ul><li>250,000 ...
<ul><li>June 2008 Young Internet Voter Survey </li></ul><ul><li>13-35  year olds </li></ul><ul><li>1/3  of respondents rea...
<ul><li>“ Just as radio and then later television in the 20th century vaulted American elections into distinctly new polit...
<ul><li>Give it a try at </li></ul><ul><li>http://cncsweb20.blogspot.com </li></ul>Learning 2.0 27
<ul><li>Thanks for coming! </li></ul>Questions? 28
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CNCS Web 2.0

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CNCS Web 2.0

  1. 1. Discovering Web 2.0 and Social Media Co-sponsored by: Social Media Team (CEO’s Office) Office of Public Affairs  Office of the COO Learn and Serve America 1
  2. 2. What is Web 2.0? <ul><li>Have you bought anything on Amazon in the last 5 years? </li></ul><ul><li>Have you searched for something on Google ? </li></ul><ul><li>Have you looked something up on Wikipedia ? </li></ul><ul><li>Have you watched a video on YouTube ? </li></ul><ul><li>Have you ever read (or left a comment) on a blog ? </li></ul>2
  3. 3. What is Web 2.0? <ul><li>Web 2.0 is a way of thinking about how knowledge is created, shared, managed, and leveraged using technology . </li></ul><ul><li>Web 2.0 is NOT a particular look, feel, or design – nor is it limited to just the Internet. </li></ul>3
  4. 4. Web 1.0 vs. Web 2.0 Web 1.0 was about reading Web 2.0 is about writing Web 1.0 was about owning Web 2.0 is about sharing Web 1.0 was about companies Web 2.0 is about communities Web 1.0 was about home pages Web 2.0 is about blogs Web 1.0 was about portals Web 2.0 is about RSS and syndication Web 1.0 was about taxonomy Web 2.0 is about “tags” and folksonomy Web 1.0 was about Netscape Web 2.0 is about Google Web 1.0 was about wires Web 2.0 is about wireless Web 1.0 was about dialup Web 2.0 is about broadband Adapted from http://www.joedrumgoole.com 4
  5. 5. What is Web 2.0? <ul><li>Searched on Google for “China”: </li></ul><ul><li>Wikipedia article </li></ul><ul><li>Government sites (both US and Chinese) </li></ul><ul><li>Google Maps </li></ul><ul><li>China Earthquake Relief </li></ul><ul><li>Travel offers </li></ul><ul><li>Travel guides </li></ul>5
  6. 6. What is Web 2.0? <ul><li>My account on Amazon.com: </li></ul><ul><li>Computer supplies </li></ul><ul><li>Camera equipment </li></ul><ul><li>Latest recommendations based on previous purchases </li></ul>6
  7. 7. Why Now? <ul><li>Better access to technology for the average user – higher speed Internet connections, faster computers, better cell phones, etc </li></ul><ul><li>Millennials are known as “ digital natives ,” having lived with the internet all of their lives . </li></ul><ul><li>Young people are beginning to expect and demand their employers and others to use online media to recruit , communicate , engage , and manage knowledge . </li></ul><ul><li>Those who use technology will outlast those who don’t. </li></ul>7
  8. 8. Web 2.0 Examples <ul><li>Blogs </li></ul><ul><li>Social Networking </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Podcasts / Vodcasts </li></ul><ul><li>Widgets </li></ul><ul><li>Mashups </li></ul>8
  9. 9. Web 2.0 Examples <ul><li>A blog is a website with regular entries of commentary, description of events, and other material of personal interest to the creator. </li></ul>Blogs <ul><li>Easy to use – no experience necessary </li></ul><ul><li>Ability for readers to leave comments </li></ul><ul><li>Ability to create articles or postings from anywhere there is a connection to the Internet </li></ul>9
  10. 10. Web 2.0 Examples <ul><li>A social networking service uses software to build online communities for people who share interests and activities or are interested in exploring the activities of others. </li></ul>Social Networking <ul><li>Easy to use – no experience necessary </li></ul><ul><li>Used both professionally and personally </li></ul><ul><li>Focus on connecting individuals, causes, etc. </li></ul>10
  11. 11. Web 2.0 Examples <ul><li>Method for users to store, organize, and share bookmarks of web pages on the Internet, as opposed to on an individual computer. </li></ul>Social Bookmarking <ul><li>Usually public, but can be kept private </li></ul><ul><li>Examples of social bookmarking sites: Digg, Del.icio.us. </li></ul>11
  12. 12. Web 2.0 Examples Social Bookmarking 12
  13. 13. Web 2.0 Examples <ul><li>RSS ( Really Simply Syndication or Rich Site Summary ) is an easy way to keep up with your favorite news and information or share your own information. </li></ul>RSS Feeds <ul><li>Uses XML instead of HTML to display content </li></ul><ul><li>Requires an RSS / XML reader to view in raw format </li></ul><ul><li>Easily add a feed to blogs, social networking sites, and news readers </li></ul>13
  14. 14. Web 2.0 Examples RSS Feeds 14
  15. 15. Web 2.0 Examples <ul><li>Podcasts and vodcasts are audio and video broadcasts - digital media files distributed over the Internet and listed to, or viewed on, a portable music player or personal computer. </li></ul>Podcasts / Vodcasts <ul><li>Users can “subscribe” to content and have it delivered automatically. </li></ul><ul><li>On sites like YouTube, viewers can rate, share, and comment on videos. They can also place the video on their own blog or website. </li></ul>15
  16. 16. Web 2.0 Examples <ul><li>Widgets are ready-made blocks of content that can be easily added to a blog or webpage. </li></ul>Widgets <ul><li>Add dynamic content to a page – counters, search forms, lists of new postings from blogs, etc. </li></ul><ul><li>Frequently used in conjunction with an RSS feed – the RSS feed provides the information and the widget adds the “look and feel” </li></ul>16
  17. 17. Web 2.0 Examples <ul><li>Widgets are ready-made blocks of content that can be easily added to a blog or webpage. </li></ul>Widgets <ul><li>Add dynamic content to a page – counters, search forms, lists of new postings from blogs, etc. </li></ul><ul><li>Frequently used in conjunction with an RSS feed – the RSS feed provides the information and the widget adds the “look and feel” </li></ul>17
  18. 18. Web 2.0 Examples <ul><li>Mashups are web applications that combine data from two or more sources into a single tool. </li></ul>Mashups <ul><li>A frequently used example is the combining of a Google Map with another data source to create an interactive geographical representation of that data. </li></ul><ul><li>Usually require programming skill to create and distribute </li></ul>18
  19. 19. Web 2.0 Examples <ul><li>Mashups are web applications that combine data from two or more sources into a single tool. </li></ul>Mashups <ul><li>A frequently used example is the combining of a Google Map with another data source to create an interactive geographical representation of that data. </li></ul><ul><li>Usually require programming skill to create and distribute </li></ul>19
  20. 20. Why does it matter? <ul><li>Web 2.0 and social media technologies are about connecting people information and each other so they can better create and collaborate . </li></ul><ul><li>This user-driven form of community development is becoming an essential driver of civic engagement , volunteering , and service . </li></ul>20
  21. 21. Why does it matter? <ul><li>We need to be in touch with how our constituents interact and communicate both with us and each other. </li></ul><ul><li>Web 2.0 and social media technologies will help strengthen and enhance traditional communication and recruitment strategies . </li></ul>21
  22. 22. What am I missing out on? <ul><li>Viral nature of Web 2.0 and social media technologies </li></ul><ul><li>Improved customer service </li></ul><ul><li>Increased storytelling </li></ul>22
  23. 23. Why does it matter? <ul><li>Born between 1979 and 1993 </li></ul><ul><li>Don’t remember a world without e-mail , </li></ul><ul><li>cell phones , and the Internet </li></ul><ul><li>Technologically empowered </li></ul>Meet the Millennials 23
  24. 24. Why does it matter? <ul><li>A typical 21 year old… </li></ul><ul><li>5000 hours of video games </li></ul><ul><li>250,000 emails instant and text messages </li></ul><ul><li>10,000 hours of mobile phone use </li></ul><ul><li>3,500 hours online </li></ul><ul><li>Source: Pew Internet and American Life Project </li></ul>Meet the Millennials 24
  25. 25. <ul><li>June 2008 Young Internet Voter Survey </li></ul><ul><li>13-35 year olds </li></ul><ul><li>1/3 of respondents reached only by cell phone </li></ul><ul><li>Only 23 percent of those surveyed perceived a new enthusiasm generated by candidates campaigning online and the new increase in political sources on the Internet . </li></ul><ul><li>Of those surveyed, 57 percent believe they are more engaged in the election process because of digital communications . </li></ul><ul><li>Nearly one quarter (23.3 percent) have sent or received a text message about candidates. </li></ul><ul><li>Conducted by Waggener Edstrom Worldwide </li></ul>The Change is Now 25
  26. 26. <ul><li>“ Just as radio and then later television in the 20th century vaulted American elections into distinctly new political eras, so will the Internet in the 21st century as even now the Millennials are transforming the way millions of voters want to be heard in this 2008 election.” </li></ul><ul><li>- Larry Irving Former U.S. Assistant Secretary of Commerce </li></ul><ul><li>Source: Washington Post </li></ul>The Change is Now 26
  27. 27. <ul><li>Give it a try at </li></ul><ul><li>http://cncsweb20.blogspot.com </li></ul>Learning 2.0 27
  28. 28. <ul><li>Thanks for coming! </li></ul>Questions? 28

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