Vizual Studios Branding Guide

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Vizual Studios Branding Guide

  1. 2. Welcome to Vizual Studios. We are the leading producer of online rich media content for the travel and tourism industry. We offer our clients photography, video, and motion graphic services with a global reach and strive to deliver the highest quality, effective rich media content with creative efficiency and integrity. The purpose of this Branding Guide is to ensure that our image and message is communicated effectively and consistently, ensuring the best representation of our brand. The Brand
  2. 3. Logo  Colors Bold, graphic-standard CMYK colors were employed to create a sense of stability while giving a nod to the creativity that fuels our products.
  3. 4. Logo  black and white Where color is not available, ‘Vizual Studios’ will only appear in Black on White, or White on Black.
  4. 5. Logo  Applications Logo and tagline can not appear smaller then 2.71” wide to ensure readability.
  5. 6. Logo  Applications It is paramount that the logo stand out and appear uncluttered in its application. For this purpose it should have a minimum clear space that size of the ‘V’ graphic and spaces between elements the size of the small case letter L.
  6. 7. Logo  Main Colors Color hierarchy is employed to maintain consistency, the primary group will be used for our 3 main products. Secondary and Tertiary colors will be used as accents.
  7. 8. Logo  Tonal Colors Only the following tonal ranges are permitted when employing the main colors. Main: HEX FF7611 Tone: HEX CC5E0E Main: HEX 0090E0 Tone: HEX 003E60 Main: HEX 24097E Tone: HEX 694BCA Main: HEX 95D904 Tone: HEX 3D5902 Main: HEX DE0079 Tone: HEX 5E0034 Main: HEX A79F9C Tone: HEX EDE4DF
  8. 9. Logo  Main Colors on White Examples of proper color usage on white.
  9. 10. Logo  Main Colors on Black Examples proper color usage on black.
  10. 11. Logo  Color Usage Logo should always be used on our colors. If using tone on tone, accent colors are acceptable. The white logo cannot be used with light gray. The black logo cannot be used with cobalt.
  11. 12. Logo  3D Usage Logo will be employed in 3D for web and video.
  12. 13. Color Palette  Tone on Tone Our color palette is vibrant, bold, and represents all acceptable tonal combinations.
  13. 14. Typography
  14. 15. Logo  Wrong Usage The Vizual Studios logo is our identity and should not be used in any way other then specified in this guide.

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