Resumes<br />••••••••••••••••••••••••••••••••••<br />Now and for the rest of your working life . . .<br />
[How] Do Employers Use Résumés<br />Employers use résumés to decide whom to interview.<br />Résumés are scanned or skimmed...
What is Positioned Résumé?<br />The Law of Focus:  22 Immutable Laws of Marketing<br />“Losers spray; winners focus”<br />...
What happens in a focused Résumé?<br /><ul><li>You find a focus word or short phrase
You build the whole resume around that word:  language, </li></ul>examples, everything.<br />
Title<br />What Specifically Does a Focused Resume Do?<br />
Do You Ever Use It?<br />You use elements of it<br />the “butterfly Resume”<br />the “landscape resume”<br />You enhance y...
Focused Resume/Cover Letter<br />
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Résumés

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Transcript of "Résumés"

  1. 1. Resumes<br />••••••••••••••••••••••••••••••••••<br />Now and for the rest of your working life . . .<br />
  2. 2. [How] Do Employers Use Résumés<br />Employers use résumés to decide whom to interview.<br />Résumés are scanned or skimmed.<br />Employers assume that your letter and résumé<br />represent your best work.<br />Employers use strategic or tactical failings to “weed out”<br />
  3. 3. What is Positioned Résumé?<br />The Law of Focus: 22 Immutable Laws of Marketing<br />“Losers spray; winners focus”<br />Question: What is the inescapable conclusion that someone who reads my resume must make?<br />
  4. 4. What happens in a focused Résumé?<br /><ul><li>You find a focus word or short phrase
  5. 5. You build the whole resume around that word: language, </li></ul>examples, everything.<br />
  6. 6. Title<br />What Specifically Does a Focused Resume Do?<br />
  7. 7. Do You Ever Use It?<br />You use elements of it<br />the “butterfly Resume”<br />the “landscape resume”<br />You enhance your “word” in internships and classes<br />You become a focused player in an unfocused world.<br />
  8. 8. Focused Resume/Cover Letter<br />
  9. 9. Title<br />The Job Application Letter<br /><ul><li>Typically four tasks
  10. 10. What am I applying for and where did I get my information?
  11. 11. What do I have to offer? The basic summary. {you have researched this firm!}
  12. 12. What are my deeper qualifications? Showing what you have to offer.
  13. 13. How can we establish a next step?</li>

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