UNLEASH THE SEO ANIMAL How Search Can Help Your Site Matthew Inman Jonti Bolles John-Michael Oswalt

JOHN-MICHAEL OSWALT (JMO) Schipul – The Web Marketing Company

Schipul – The Web Marketing Company

MATTHEW INMAN Oatmeal

Oatmeal

Linkbait and Viral Marketing How to use zombies and dinosaurs to dominate SEO.

How to use zombies and dinosaurs to dominate SEO.

Mingle2 – Free Online Dating Within 6 months of launch: Over 100,000 links built Ranking for every major dating keyword 2 million page views Acquired by a competitor Within 2 years of launch 40 million page views a month 1+ million members One of the biggest free dating sites in the world

Within 6 months of launch:

Over 100,000 links built

Ranking for every major dating keyword

2 million page views

Acquired by a competitor

Within 2 years of launch

40 million page views a month

1+ million members

One of the biggest free dating sites in the world

SEO: the short, short version Pick a word or phrase Get a bunch of links to a webpage about that word Rank at Google

Pick a word or phrase

Get a bunch of links to a webpage about that word

Rank at Google

What is Linkbait? Linkbait is content you create that gets people to link to you. Primary benefit: builds links and in turn elevates your search rankings Secondary benefit: massive exposure to your website

Linkbait is content you create that gets people to link to you.

Primary benefit: builds links and in turn elevates your search rankings

Secondary benefit: massive exposure to your website

Quizzes

The right way to make a quiz

ZombieHarmony Millions of page views Thousands of links Featured in entertainment weekly magazine Outranking competitors for dating related keywords

Millions of page views

Thousands of links

Featured in entertainment weekly magazine

Outranking competitors for dating related keywords

Unicorns

Types of Bad Kissers

How to tell if your cat is plotting to kill you

Keeping it on topic

Can you hear this?

How much booze would it take to kill you?

When links don’t matter

How to make great linkbait Create easily digestible content Your product + [something weird, controversial] Top 10 [ whatever ] you probably don’t know about [ whatever ] Seek inspiration on social sites and traditional mediums Having a good graphic designer, writer, or coder really helps

Create easily digestible content

Your product + [something weird, controversial]

Top 10 [ whatever ] you probably don’t know about [ whatever ]

Seek inspiration on social sites and traditional mediums

Having a good graphic designer, writer, or coder really helps

Things not to do Don’t try and sell your product inside the linkbait Don’t spam the social sites Don’t spend too much time on it Make it look benign

Don’t try and sell your product inside the linkbait

Don’t spam the social sites

Don’t spend too much time on it

Make it look benign

Promotion Digg, stumbleupon, reddit, twitter, buzzfeed Digg – find a power user Reddit – make it like a conversation Stumbleupon – just create good content

Digg, stumbleupon, reddit, twitter, buzzfeed

Digg – find a power user

Reddit – make it like a conversation

Stumbleupon – just create good content

Creating the content

Limited Time Efforts

Long Term Effects

Tools of the Trade

Writing Linkbait

Matthew Inman, Marketing & Design Follow me on twitter: @oatmeal http://matthewinman.com

THANKS FOR JOINING US Schipul – The Web Marketing Company Matthew Inman matthewinman.com twitter.com/oatmeal John-Michael Oswalt (JMO) jmoswalt.com twitter.com/jmoswalt Find this presentation here: www.schipulcon.com/presentations