Easy SEO in WordPress
     John-Michael Oswalt (JMO)
        WordCamp Houston
            08-07-2010
30 seconds about JMO
SEO experience at Schipul
for 18 months

Blogging on WordPress
since 2007

Overseen SEO config on
doze...
SEO Basics

 Title, meta, and URL

 Page content and special elements

 Link backs
WordPress Basics
 Theme code
 Categories and tags
 Permalinks
 Privacy Settings
 RSS
4 Easy Plugins + More

 2 alternative plugins

 SEO themes

 Outside services
#1 All-in-One SEO
 Manage title tags with variables
 Control indexing
 Auto description
 Webmaster tools
 Alternative: Hea...
#2 XML Sitemaps

 Set priorities

 Generate the sitemap

 Simple submit to SEs
#3 Google Analytics for WP
 New asynchronous code (better)
 Blocks / filters logged-in visitors
 Track outgoing links, down...
#4 Redirection

 301 and 302 redirects
 Detect 404 errors
 Auto create and regex
 Perfect for moving to WP
Themes & Services

 Scribe - scribeseo.com

 Check theme structure

 Genesis theme
http://www.studiopress.com/themes/genesis
Thanks!
John-Michael Oswalt

@jmoswalt

http://jmo.me

Wordcamp 2010
Houston Texas
Easy SEO in WordPress - WordCamp Houston 2010
Easy SEO in WordPress - WordCamp Houston 2010
Easy SEO in WordPress - WordCamp Houston 2010
Easy SEO in WordPress - WordCamp Houston 2010
Easy SEO in WordPress - WordCamp Houston 2010
Easy SEO in WordPress - WordCamp Houston 2010
Easy SEO in WordPress - WordCamp Houston 2010
Easy SEO in WordPress - WordCamp Houston 2010
Easy SEO in WordPress - WordCamp Houston 2010
Easy SEO in WordPress - WordCamp Houston 2010
Easy SEO in WordPress - WordCamp Houston 2010
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Easy SEO in WordPress - WordCamp Houston 2010

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Easy SEO in WordPress covers 4 main plugins: All-in-one SEO, XML Sitemaps, Google Analytics for WP, and Redirection. It was originally given by John-Michael Oswalt (JMO) at WordCamp Houston 2010.

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  • Easy SEO in WordPress - WordCamp Houston 2010

    1. 1. Easy SEO in WordPress John-Michael Oswalt (JMO) WordCamp Houston 08-07-2010
    2. 2. 30 seconds about JMO SEO experience at Schipul for 18 months Blogging on WordPress since 2007 Overseen SEO config on dozens of WP sites
    3. 3. SEO Basics Title, meta, and URL Page content and special elements Link backs
    4. 4. WordPress Basics Theme code Categories and tags Permalinks Privacy Settings RSS
    5. 5. 4 Easy Plugins + More 2 alternative plugins SEO themes Outside services
    6. 6. #1 All-in-One SEO Manage title tags with variables Control indexing Auto description Webmaster tools Alternative: Headspace2
    7. 7. #2 XML Sitemaps Set priorities Generate the sitemap Simple submit to SEs
    8. 8. #3 Google Analytics for WP New asynchronous code (better) Blocks / filters logged-in visitors Track outgoing links, downloads E-commerce integration Alternative: Google Analyticator
    9. 9. #4 Redirection 301 and 302 redirects Detect 404 errors Auto create and regex Perfect for moving to WP
    10. 10. Themes & Services Scribe - scribeseo.com Check theme structure Genesis theme
    11. 11. http://www.studiopress.com/themes/genesis
    12. 12. Thanks! John-Michael Oswalt @jmoswalt http://jmo.me Wordcamp 2010 Houston Texas
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