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  • http://www.youtube.com/watch?v=QzZyUaQvpdc
  • http://www.imd.org/research/challenges/TC020-11.cfm
  • Facebook : personal network, meet & interact with people in an informal setting Linkedin : Professional network, meet & interact with people in a formal setting Twitter : Follow your interests, Post status, news and other informationYoutube : Broadcast yourself, Listen, learn & experience
  • http://www.youtube.com/watch?v=JugpV3jg0Cg&feature=youtu.be
  • http://www.executiveboard.com/
  • http://www.werkenbijdeloitte.nl
  • http://www.qurify.com/nl/http://www.mobile-barcodes.com/
  • http://www.klout.com
  • http://www.tweetdeck.com/
  • http://bitly.com/
  • http://www.slideshare.net/http://inmaps.linkedinlabs.com/network
  • http://www.ere.net/2011/06/14/a-vision-for-the-future-of-recruitment-recruitment-3-0/http://www.ere.net/2011/08/10/recruitment-4-0-crowdsourcing-gamification-recruitment-as-a-profit-center-and-the-death-of-recruitment-agencies/
  • http://www.theconversationmanager.com/
  • http://www.youtube.com/watch?v=K2zyf5do9-4

jurgen test jurgen test Presentation Transcript

  • Social Media in Recruiting . Personal perspective of a (semi-)believerJurgen MoenaertVlerick HR Seminar25 Nov 2011
  • Objectives of todayInteractive session - Sharing experience - Discover some noveltiesLook for common ground (or key differences)Open (y)our view - trigger some thoughts (or even actions ?) What today is certainly not : Full-scope Social Media Training Deloitte promo-session Me trying to convince you1 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Please take out your mobile phone 2 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • 8863sms = free3 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Question : Who has already participated to a Social Media training or info-session in 2011 ? • Multiple events Send 1 • 1 training Send 2 • 1 info-session Send 3 • None Send 4 88634 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Results : Who has already participated to a Social Media training or info-session in 2011 ? Outcome HR Alumni Seminar Voting • Multiple events Send 1 8% • 1 training Send 2 5% • 1 info-session Send 3 28% • None Send 4 59%5 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Proposed agenda• Setting the scene• Social media as strategic differentiator ?• Time for a reality check• Some (useful ;-) tips for the road6 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Social Media and Recruitment @ Deloitte Vision Scope Sourcing / Recruitment Junior hires Experienced hires Approximately 300 young A growing number of graduates per year, from experienced hires University or Highschool per year Channels Our Approach Recruitment Brochures Events Career Website Social media has many Emails to touch points with other candidates Socialrecruitment channels and Media Search media. The sum of these enginesconversations results into Employee connections Job the candidate’s and referrals boards experience. and ads 7 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Social Media and Recruitment Recruitment trends Recruitment yesterday Recruitment tomorrow • Employer has a job opening • Jobs found almost exclusively online • Employers post job ads on job boards& • Organisations focus on Employment career website Branding • Job seekers visit job boards • Syndication of information – multiple • Job seekers apply for job by submitting a CV channels to find jobs and many touch points • Employer reviews CV building the experience • Employer conduct interviews • Rich media – video, audio via hi-speed • Employer offers a job broadband, wifi & mobile devices • Reverse’ candidate driven recruitment – advertising people, rather than advertising jobs • Happens through Networking – referral- based recruitment via groups, alumni and communities of interest • Influencing people is key so that they talk (positively) about you Social (Interactive, Reactive recruitment conversational) recruitment8 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Social Media and Recruitment Capabilities of social media for recruitment • A touch point is every occasion where candidates give a share of his/her attention to an employer brand. • Social media have increased dramatically the number of potential touch EMPLOYER CANDIDATE points between employer and candidates. TOUCHPOINT Create brand awareness Interact & Select & Source & Inform Converse Secure9 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Proposed agenda• Setting the scene• Social media as strategic differentiator ?• Time for a reality check• Some (useful ;-) tips for the road10 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Question : Who works for an organization that has a Social Media Strategy ? • We have a social media strategy, and I know the highlights Send 1 • We have a social media strategy, but I am not really into it Send 2 • We do not have a social media 8863 strategy (as far as I know ;-) Send 311 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Results: Who works for an organization that has a Social Media Strategy ? Outcome HR Alumni • We have a social media strategy, Seminar Voting and I know the highlights Send 1 31% • We have a social media strategy, but I am not really into it Send 2 18% • We do not have a social media strategy (as far as I know ;-) Send 3 51%12 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • •…13 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • #1 - Segmentation14 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Different channels with different levels of “Social Adoption”15 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • #2 - Implementation16 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Measuring = Knowing17 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • #3 - Critical mass © 2010 Deloitte Touche Tohmatsu18 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • But … you might run into a wall of resistance ! © 2010 Deloitte Touche Tohmatsu 1199 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • “People will start talking about us” “No influence on what our own employees are saying about us” “It is just another hype” “It will lead to inproductivity” “It’s compromising our privacy”“If I do not have an extensive social network, I willnot be able to create awareness via social media”“I doubt the fact that people will read my updatesbecause an overload of information supply exist” 2 © 2010 Deloitte Touche Tohmatsu 20 0 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • fear of the unknown © 2010 Deloitte Touche Tohmatsu 2211 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Proposed agenda• Setting the scene• Social media as strategic differentiator ?• Time for a reality check• Some (useful ;-) tips for the road23 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • User-generated Content @ Deloitte Netherlands24 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Direct interaction tools @ Deloitte Netherlands Hyves + Website Application for job orientation - The Carriere Cocktail Bar of Deloitte NL is an animated application, where visitors can answer three questions regarding their job preferences (location, sector and mathematics) by mixing a cocktail. When finished, the participant gets a job proposition matching his choices and a link to the career page of Deloitte NL. Webchat- Through the webchat, implemented on the career site of Deloitte NL, a potential candidate can participate in a private chat with recruiters, who are currently online.- If another way to communicate is desired, contact information is provided next to the recruiters profile.25 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Multi-channel aproach @ Deloitte US Facebook • Page to ask questions directly to recuiters • Recruiters profile with easy contact-me • Poll • Employee testimonials (static) LinkedIn Career- The career tab gives the opportunity for additional content, featured recruiters, polls and links, which Deloitte global explores to its extend to distinguish itself from other companies.26 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Live video streaming @ Deloitte New Zealand Facebook - Live video dates with employees, to who users can ask questions - The live program of Deloitte NZ consists of a live video stream, where changing employees answer the posted questions of their audience during pre-scheduled sessions.27 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Focus on brand awareness & interaction @ Deloitte BE28 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Linkedin : some personal investment is needed … Grow your network Feed your network Use your network29 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • … but clearly supported by company-driven initiatives !30 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Question : Who has a Twitter account and uses it regularly ? • I have a Twitter account and use it daily Send 1 • I have a Twitter account and use it weekly Send 2 • I have a Twitter account but never use it Send 3 8863 • I have no Twitter account Send 431 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Question : Who has a Twitter account and uses it regularly ? Outcome HR Alumni • I have a Twitter account Seminar Voting and use it daily Send 1 2% • I have a Twitter account and use it weekly Send 2 7% • I have a Twitter account but never use it Send 3 7% • I have no Twitter account Send 4 83%32 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Twitter @ Deloitte BE : slowly (but steadily) taking off …33 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Question : Who uses social media as extra profile check during the recruiting process ? • We use it consistently for profile checks of our candidates Send 1 • We use it on ad-hoc basis for proifile checks (in case of doubt) Send 2 • We never use social media for profile checks of candidates Send 3 8863 No results as voting did not occur (timing ;-) • I don’t know if we use this Send 434 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Proposed agenda• Setting the scene• Social media as strategic differentiator ?• Time for a reality check• Some (useful ;-) tips for the road35 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Tip #1 : QR codes for info-sharing + to generate traffic Which info can be behind ? URL, SMS, Email, Contact details, Phone, Event, Location, Wifi, Full Text36 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Tip #2 : Measure your influence with Klout score37 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Question : Who has adapted the security settings of their personal Facebook page ? • I have a Facebook account and adapted my security settings Send 1 • I have a Facebook account and did not adapt my security settings Send 2 • I do not have a Facebook account Send 3 8863 No results as voting did not occur (timing ;-)38 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Tip #3 : Think about security settings in Facebook39 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Tip #4 : Tweetdeck as platform to keep the overview40 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Tip #5 : Bitly to shorten your URL41 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Tip #6 : Some useful extra features on Linkedin http://inmaps.linkedinlabs.com/network42 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Tip #7 : interesting articles on Future of Recruiting The core philosophy of Recruitment 3.0: • Not everyone is looking for a job • Everyone is a potential candidate or brand ambassador • Employment brand is pivotal to your success in talent acquisition • People are looking for interaction with people, not faceless, bureaucratic companies • You are not in control of what people are saying • Building relationships and communities is key • Recruitment is (and probably stays ;-) boring43 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Tip #8 : What seems to be an interesting book44 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • And as closure for today…an example of successful social media campaign in NL45 Copyright © 2011 Deloitte Development LLC. All rights reserved.
  • Any further questions or remarks . … for this (semi-)believerVlerick HR Seminar25 Nov 2011