Rmpc 2008 C Scrn

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Rmpc 2008 C Scrn

  1. 2. <ul><li>We fill the open void between super-premium, and low-end popcorn. It’s an every day indulgence! </li></ul><ul><li>How are we different? </li></ul><ul><ul><li>“ Eat-ability” Drives Sales via Re-Purchase: </li></ul></ul><ul><ul><li>Rocky Mountain Popcorn is a high quality product that customers will enjoy from the first kernel to the last </li></ul></ul><ul><li>We use only the finest, high moisture (pops big!) kernels ‘butterfly’ corn delivered fresh to our Denver plant provides superior texture –worth the extra care </li></ul><ul><li>Our corn is air-popped to fluffy kernels of perfection – not kettle cooked, we save the calories for the yummy flavorings </li></ul><ul><li>We triple-screen to remove ‘widows’ and broken ‘wings’ </li></ul><ul><li>Then… we coat the corn, with natural flavors and real ingredients, like real butter flavor, and real cheeses </li></ul><ul><li>Our signature caramel flavors are made by caramelizing sugar, not with high fructose corn syrup and artificial flavorings </li></ul><ul><li>Unique Grip ‘n Pour packaging and convenience merchandising choices! </li></ul><ul><li>All of this taste, and still…. </li></ul><ul><ul><li>Affordable every day: $0.99 - $1.99 SRP’s </li></ul></ul><ul><li>6-9 Month Shelf Life! </li></ul><ul><ul><li>RMPC does not pre-price </li></ul></ul>
  2. 3. <ul><li>Why should you include Rocky Mountain Popcorn </li></ul><ul><li>in your warehouse salty snack set? </li></ul><ul><li>Increase Sales </li></ul><ul><li>Category Growth: RTE Popcorn up 38% (Neilsen) </li></ul><ul><ul><li>Perceived healthier snacking </li></ul></ul><ul><li>Movement: </li></ul><ul><ul><li>Strong movement for warehouse salty snack set </li></ul></ul><ul><ul><ul><li>– 2 units per location per flavor per week </li></ul></ul></ul><ul><ul><li>Outsells leading competition 3-to-1 in major SW chain, side-by-side* </li></ul></ul><ul><li>Margin </li></ul><ul><ul><li>Very strong margin @ 40% ++, compare to leading DSD brand </li></ul></ul><ul><li>Variety </li></ul><ul><ul><li>White Cheddar, Caramel, Jalapeno, Butter, Red Chili…. No one else has this sort of ‘mainstream’ variety, not ‘esoteric, frivolous flavors.’ </li></ul></ul><ul><li>* IRI/Neilsen data pending </li></ul>
  3. 5. Merchandising Variety RMPC offers a variety of merchandising options Preferred Merchandising: Peg Hook, or Shelved Shipper Display – an effective way to kick off distribution for grocery and convenience store! 12 ct display case Create your own display!
  4. 6. Rocky Mountain Popcorn Company Joe Marquez 630-854-1035 Lisle, Ill [email_address] www.rmpopcorn.com [email_address]

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