• Save
Rmpc 2008 C Scrn
Upcoming SlideShare
Loading in...5

Rmpc 2008 C Scrn






Total Views
Views on SlideShare
Embed Views



1 Embed 15

http://www.lmodules.com 15



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Rmpc 2008 C Scrn Rmpc 2008 C Scrn Document Transcript

    • We fill the open void between super-premium, and low-end popcorn. It’s an every day indulgence!
    • How are we different?
      • “ Eat-ability” Drives Sales via Re-Purchase:
      • Rocky Mountain Popcorn is a high quality product that customers will enjoy from the first kernel to the last
    • We use only the finest, high moisture (pops big!) kernels ‘butterfly’ corn delivered fresh to our Denver plant provides superior texture –worth the extra care
    • Our corn is air-popped to fluffy kernels of perfection – not kettle cooked, we save the calories for the yummy flavorings
    • We triple-screen to remove ‘widows’ and broken ‘wings’
    • Then… we coat the corn, with natural flavors and real ingredients, like real butter flavor, and real cheeses
    • Our signature caramel flavors are made by caramelizing sugar, not with high fructose corn syrup and artificial flavorings
    • Unique Grip ‘n Pour packaging and convenience merchandising choices!
    • All of this taste, and still….
      • Affordable every day: $0.99 - $1.99 SRP’s
    • 6-9 Month Shelf Life!
      • RMPC does not pre-price
    • Why should you include Rocky Mountain Popcorn
    • in your warehouse salty snack set?
    • Increase Sales
    • Category Growth: RTE Popcorn up 38% (Neilsen)
      • Perceived healthier snacking
    • Movement:
      • Strong movement for warehouse salty snack set
        • – 2 units per location per flavor per week
      • Outsells leading competition 3-to-1 in major SW chain, side-by-side*
    • Margin
      • Very strong margin @ 40% ++, compare to leading DSD brand
    • Variety
      • White Cheddar, Caramel, Jalapeno, Butter, Red Chili…. No one else has this sort of ‘mainstream’ variety, not ‘esoteric, frivolous flavors.’
    • * IRI/Neilsen data pending
  • Merchandising Variety RMPC offers a variety of merchandising options Preferred Merchandising: Peg Hook, or Shelved Shipper Display – an effective way to kick off distribution for grocery and convenience store! 12 ct display case Create your own display!
  • Rocky Mountain Popcorn Company Joe Marquez 630-854-1035 Lisle, Ill [email_address] www.rmpopcorn.com [email_address]