SOCIAL NETWORKING IS POPULAR WORLDWIDE In 15 of 21 countries, at least 25% of those polled use social networking sites.
WHY USE SOCIAL MEDIA?SOCIAL NETWORKING IS POPULAR WORLDWIDE.
WHAT’S SOCIAL MEDIA? SIX STRATEGIES
SOCIAL NETWORKING• A way to engage and interact with a specific online community by way of a fan or profile page• Example: Facebook• Key Advantages • Users interact with each other in a central location • Effective medium for conversation with customers • Increases product exposure through the public broadcast “feed” system
BLOGGING• An informal conversational medium for writing and publishing content about your product• Examples: Blogger, WordPress, TypePad• Key Advantages • Simple to start • Provides useful resources for your target audience • Potential to earn money based on amount of traffic to site
MICROBLOGGING• Short-form blogging where posts are limited in length and format• Example: Twitter• Key Advantages: • Immediate and mobile • Quick and easy to post updates • Can grow exposure to a large group of online users in a short span of time
SOCIAL BOOKMARKING• A central location for posting links to useful resources which can be seen and shared by others• Examples: Digg, Delicious, StumbleUpon• Key Advantages • Traffic driver • Allows quick spread of content • Bookmarks are stored remotely so they can be accessed from anywhere
MULTIMEDIA• Sharing rich media such as video, images and presentations online• Examples: YouTube, SlideShare, Flickr• Key Advantages • Cuts through the noise of text marketing • More engaging than text-based media • Allows you to create a stronger call to action to your target audience
WIKIS• A central repository designed to be edited by a group rather than one person• Examples: Wikipedia, Wikia• Key Advantages • Allows group collaboration, idea sharing and problem- solving • Easy way for consumers to make themselves heard by a business
GO WHERE THE PEOPLE ARE AND ENGAGE THEM
NOTESParker, C. (2011). 301 ways to use social media to boost your marketing.New York: McGraw-Hill.Poushter, J. (2011). GLOBAL DIGITAL COMMUNICATION: Texting, socialnetworking popular worldwide Pew Global Attitudes Project. Retrievedfrom http://www.pewglobal.org.
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