Nordic CSR Conference presentation

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A presentation on eco-design at Nordic Corporate Sustainability Conference on 15.5.09 @ Hanken, Helsinki. Thanks to Net Impact Hanken for organizing the event!

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Nordic CSR Conference presentation

  1. 1. Sustainable Product Development Nordic Corporate Responsibility Conference | 150509 Sustainable Product Development | IDBM | Helsinki | 291008
  2. 2. Sustainable design and research.
  3. 3. How to: make you think about what kind of person you are?
  4. 4. How to: make people think about the consequences of their actions?
  5. 5. World water use 6,000 4,500 sq km 3,000 1,500 0 1940 1960 1980 2000 Source: Kandiah (1999), p. 49
  6. 6. =
  7. 7. Sustainable product development: why?
  8. 8. Product development phase locks 70-90 % of cost and environmental impact
  9. 9. Sustainable product development: reduces unsustainability
  10. 10. Sustainable product development: reduces unsustainability creates sustainability
  11. 11. creates sustainability through presencing and engagement
  12. 12. That’s the future; today
  13. 13. 85 % of Finnish retailers want more ‘green’ products (Q1/08) Source: Seos research
  14. 14. 75 % of U.S. consumers prefer greener alternatives (Q4/08) Source: Hartman Group
  15. 15. green = reducing unsustainability
  16. 16. Reality check: 1. Price 2. Quality 3. Ease of use 4. Availability 5. Green values
  17. 17. However,
  18. 18. Traditional thinking: eco = expensive.
  19. 19. Traditional thinking: eco = expensive.
  20. 20. Comptel exhibition: -reduced CO2 40 % -reduced costs
  21. 21. More examples
  22. 22. Interface carpets -saved $372 M -52 % less waste -sales up 2/3rds -profits doubled (c) Interface
  23. 23. Herman Miller Mirra chairs -recyclable -fast assembly (c) Herman Miller
  24. 24. Nike Considered -reduced waste -cheaper -higher margins (c) Nike
  25. 25. In fact,
  26. 26. creativity loves constraints
  27. 27. Three ways to get more for less 1. Because I say so
  28. 28. Three ways to get more for less 1. Because I say so 2. our Q4 earnings depend on that
  29. 29. Three ways to get more for less 1. Because I say so 2. our Q4 earnings depend on that 3. The Earth needs you
  30. 30. “We choose to go to the Moon... and do other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win...” -John F. Kennedy, 1962

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