Nordic CSR Conference presentation

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A presentation on eco-design at Nordic Corporate Sustainability Conference on 15.5.09 @ Hanken, Helsinki. Thanks to Net Impact Hanken for organizing the event!

A presentation on eco-design at Nordic Corporate Sustainability Conference on 15.5.09 @ Hanken, Helsinki. Thanks to Net Impact Hanken for organizing the event!

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  • 1. Sustainable Product Development Nordic Corporate Responsibility Conference | 150509 Sustainable Product Development | IDBM | Helsinki | 291008
  • 2. Sustainable design and research.
  • 3. How to: make you think about what kind of person you are?
  • 4. How to: make people think about the consequences of their actions?
  • 5. World water use 6,000 4,500 sq km 3,000 1,500 0 1940 1960 1980 2000 Source: Kandiah (1999), p. 49
  • 6. =
  • 7. Sustainable product development: why?
  • 8. Product development phase locks 70-90 % of cost and environmental impact
  • 9. Sustainable product development: reduces unsustainability
  • 10. Sustainable product development: reduces unsustainability creates sustainability
  • 11. creates sustainability through presencing and engagement
  • 12. That’s the future; today
  • 13. 85 % of Finnish retailers want more ‘green’ products (Q1/08) Source: Seos research
  • 14. 75 % of U.S. consumers prefer greener alternatives (Q4/08) Source: Hartman Group
  • 15. green = reducing unsustainability
  • 16. Reality check: 1. Price 2. Quality 3. Ease of use 4. Availability 5. Green values
  • 17. However,
  • 18. Traditional thinking: eco = expensive.
  • 19. Traditional thinking: eco = expensive.
  • 20. Comptel exhibition: -reduced CO2 40 % -reduced costs
  • 21. More examples
  • 22. Interface carpets -saved $372 M -52 % less waste -sales up 2/3rds -profits doubled (c) Interface
  • 23. Herman Miller Mirra chairs -recyclable -fast assembly (c) Herman Miller
  • 24. Nike Considered -reduced waste -cheaper -higher margins (c) Nike
  • 25. In fact,
  • 26. creativity loves constraints
  • 27. Three ways to get more for less 1. Because I say so
  • 28. Three ways to get more for less 1. Because I say so 2. our Q4 earnings depend on that
  • 29. Three ways to get more for less 1. Because I say so 2. our Q4 earnings depend on that 3. The Earth needs you
  • 30. “We choose to go to the Moon... and do other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win...” -John F. Kennedy, 1962