Mid Atlantic Cio Forum Kaplan Presentation V03 12 10

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What CIOs need to know about cloud computing.

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Mid Atlantic Cio Forum Kaplan Presentation V03 12 10

  1. 1. Mid-Atlantic CIO Forum: The Cloud Revisited Presented by, Jeffrey M. Kaplan Managing Director THINKstrategies [email_address] 781-431-2690
  2. 2. Why We Are Here… Is Technology an Enabler or Inhibitor?
  3. 3. Primary Market Drivers <ul><li>Changing economic conditions </li></ul><ul><li>Changing competitive forces </li></ul><ul><li>Changing ecological concerns </li></ul><ul><li>Changing workplace requirements </li></ul><ul><li>Changing technologies </li></ul><ul><li>Changing priorities & sourcing policies </li></ul>
  4. 4. <ul><li>Deployment Challenges </li></ul><ul><ul><li>31.1% of SW projects cancelled before completed. </li></ul></ul><ul><ul><li>52.7% of projects cost nearly 190% of original estimates. </li></ul></ul><ul><li>Operational Costs </li></ul><ul><ul><li>Maintenance & management costs=>10x license fee. </li></ul></ul><ul><ul><li>Escalating hardware & staff support costs. </li></ul></ul><ul><ul><li>Over provisioning and under-utilization of SW licenses </li></ul></ul><ul><li>Economic/Budgetary/Organizational Pressures </li></ul><ul><ul><li>Need to reduce IT costs and increase business benefits. </li></ul></ul><ul><ul><li>Need to increase utilization to gain greater ROI. </li></ul></ul><ul><ul><li>Need to be responsive to a more dispersed workforce. </li></ul></ul>The Shortcomings of Legacy, On-Premise Apps
  5. 5. On-Demand Has Become Mainstream
  6. 6. Enabling Technologies Broadband networks Grid computing Blade technology Virtualization Security Web services & APIs Service management
  7. 7. The New Generation Thinks & Communicates Differently
  8. 8. The Consumerization & Democratization of IT
  9. 9. Google Generation
  10. 10. The Virtual Corporation Becomes Reality <ul><li>Freelance nation </li></ul><ul><li>Mobile/remote workers </li></ul><ul><li>Decentralized operations </li></ul><ul><li>Limited hierarchies </li></ul><ul><li>Web-oriented </li></ul><ul><li>Self-reliant </li></ul>Copyright, 1992
  11. 11. Redefining the Office Old New
  12. 12. Changing Customer Expectations <ul><li>Old, </li></ul><ul><li>Fixed, Capital Investment </li></ul><ul><li>Complexity, Customization </li></ul><ul><li>High TCO, Uncertain ROI </li></ul><ul><li>Internal Support </li></ul><ul><li>Limited Visibility </li></ul><ul><li>Outsourcing Alternatives </li></ul><ul><li>New, </li></ul><ul><li>Flexible, Operating Expense </li></ul><ul><li>Simplicity, Utilization </li></ul><ul><li>Rapid Time-to-Value </li></ul><ul><li>Vendor Management </li></ul><ul><li>More Analytics </li></ul><ul><li>Out-Tasking Options </li></ul>
  13. 13. Shift from Outsourcing to Out-Tasking <ul><li>Businesses seeking functionality, not technology. </li></ul><ul><li>IT outsourcing deals have failed. </li></ul><ul><li>Selective outsourcing, or ‘out-tasking’ gaining attention. </li></ul><ul><li>SaaS, managed services & cloud computing are forms of out-tasking. </li></ul>
  14. 14. SaaS, Managed Services & Cloud Computing Inter-related Out-Tasking Alternatives SaaS Cloud Computing Managed Services Out-Tasking Alternatives
  15. 15. An Historical Perspective Facilities Mgmt Outsourcing ASPs/MSPs Cloud-Based Services Market Penetration Year 1970 1980 1990 2000 2010
  16. 16. Today’s Perfect Storm The Economy Enabling Technologies Shifting Customer Attitudes
  17. 17. Defining SaaS Services-Oriented Applications One-to-Many Software Design Network-Based Delivery User-Centric Process Orientation Rapid Deployment/Self-Provisioning Built-In, Real-Time Analytics Continuous Enhancements Subscription-Pricing Multi-Tenancy
  18. 18. Why ASPs Failed Customer Application ASP/Hosting Company Just another outsourcing deal.
  19. 19. Why Simple Hosting Fails Multiple Customers ASP/Hosting Company Updates/Upgrades Too Complex Not Scalable Limited Value-Add
  20. 20. The Advantage of Multi-Tenancy SaaS Vendor
  21. 21. Added Dimension of SaaS & the Cloud Customer Experience Communications Collaboration Community
  22. 22. A New Level of Value <ul><li>Dynamic clearinghouse of solutions </li></ul><ul><li>Continuous updates, new ideas </li></ul><ul><li>Real-time, aggregated data </li></ul><ul><li>Meaningful benchmark studies </li></ul><ul><li>Practical best practices forums </li></ul>
  23. 23. SaaS Adoption Beyond a Tipping Point Source: THINKstrategies/Cutter Consortium % of Respondents Using SaaS 2007 32% 2008 62%
  24. 24. Customer Satisfaction, Renewal & Referral Rates <ul><li>>90% </li></ul>
  25. 25. Shifting Adoption Patterns Unilateral End-User, SBU Adoption of SaaS Solutions Enterprise-Wide Acceptance and Adoption of SaaS
  26. 26. Recent Mega-Deals = 500,000 suppliers = 420,000 end-users “ We evaluated a number of alternatives, but Aravo SIM was the best commercially-available solution capable of meeting our complex, global needs” - SVP and CIO of GE &quot;The Enterprise Cloud Computing business model is a strategic direction for us. It not only lowers IT costs, and creates faster end to end processes, but can also grow with our requirements both globally and locally.“ - Head of Corporate IT, Siemens AG
  27. 27. New Government View <ul><li>“ I’m all about the cloud computing notion. I look at my lifestyle, and I want access to information wherever I am. I am killing projects that don’t investigate SaaS first.” </li></ul><ul><li>President Obama’s CIO, Vivek Kundra, WSJ 3/9/09 </li></ul>
  28. 28. Market Adoption Forecast Market Penetration 2012 2010 2008 2006 Innovators Early Adopters Mainstream Buyers Laggards
  29. 29. SaaS Expands from Business Apps to Industry Solutions BUSINESS APPLICATIONS Collaboration CRM/SFA … Procurement Supply-Chain … ERP Finance … Front Office Inter-Enterprise Back Office Financial Services … Retail … Manufacturing … Vertical Market/Industry-Specific Solutions
  30. 30. Platforms-as-a-Service: One-Stop Shops Social Applications Enterprise Applications Web Applications App Engine S3 & EC2 CPU and Storage
  31. 31. SaaS Expands from Business Apps to IT Management BUSINESS APPLICATIONS Collaboration CRM/SFA … Procurement Supply-Chain … ERP Finance … Front Office Inter-Enterprise Back Office Security Systems Mgmt … Network Mgmt Remote Access … Data Protection Storage … IT Management
  32. 32. Why IT Is Attracted to SaaS <ul><li>Most IT organizations spend 75-80% of their time reacting to problems, keeping systems and software up and running. They would prefer to focus on more strategic business initiatives. </li></ul>
  33. 33. <ul><li>Traditional NSM = ERP of the IT World </li></ul><ul><ul><ul><ul><li>Too complicated </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Too expensive </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Too time-consuming </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Too ineffective </li></ul></ul></ul></ul><ul><ul><li>>50 IT/Application Mgmt solutions on the SaaS Showplace. </li></ul></ul>SaaS Penetrating IT Management Market
  34. 34. Managed Services/SaaS Convergence Managed Services SaaS
  35. 35. Managed Services vs. SaaS <ul><li>Managed Services </li></ul><ul><li>Provider assumes management responsibility </li></ul><ul><li>Sold on an per device basis </li></ul><ul><li>Focus on network/system availability & performance </li></ul><ul><li>SaaS </li></ul><ul><li>Provider delivers software functionality </li></ul><ul><li>Sold on a per user basis </li></ul><ul><li>Focus on application availability & performance </li></ul><ul><li>Quicker Time-to-Value </li></ul><ul><li>Lower TCO/Higher ROI </li></ul><ul><li>Shifts Burden to Provider </li></ul>
  36. 36. Moving from SaaS Apps to Cloud Computing Cloud Computing Services SaaS Apps “ Top Strategic Technology for 2010” But what does “cloud computing” mean?
  37. 37. NIST Definition of the Cloud
  38. 38. Storm Clouds & Changing Weather Patterns
  39. 39. Cloud Taxonomy = Complexity & Confusion
  40. 40. The Cloud-Rush Affect: Proliferation of Players Source: SaaS Showplace 44 Messaging 46 eCommerce 47 Human Resource Management (HRM) 49 Marketing 55 Enterprise Resource Planning (ERP) 62 Project Management 67 Document Management 78 Accounting/Financial 80 Collaboration 103 Customer Relationship Management
  41. 41. Key Customer Concerns & Industry Responses <ul><li>Concerns , </li></ul><ul><li>Reliability </li></ul><ul><li>Security/Privacy </li></ul><ul><li>Customization </li></ul><ul><li>Compliance </li></ul><ul><li>Integration </li></ul><ul><li>Lock-In </li></ul><ul><li>Customer Support </li></ul><ul><li>Responses , </li></ul><ul><li>SLAs </li></ul><ul><li>Certifications/Access Controls </li></ul><ul><li>User Configurations/PaaS </li></ul><ul><li>DR/BC, Archival, Traceability </li></ul><ul><li>APIs/Connectors </li></ul><ul><li>Portability </li></ul><ul><li>Online/Pro Services </li></ul>
  42. 42. Clouds Come In Many Forms Public Clouds Private Clouds Hybrid Clouds Internal Clouds
  43. 43. Living in a Hybrid World <ul><li>Companies prefer choice. </li></ul><ul><li>Businesses seeking combination of on-demand/on-premise solutions. </li></ul><ul><li>Cross-platform integration essential. </li></ul><ul><li>Making SaaS/cloud computing location-independent now possible. </li></ul><ul><ul><li>Variety of appliances and applets becoming available to work offline or behind firewall. </li></ul></ul>
  44. 44. Private Clouds <ul><li>Benchmarking Market Leaders </li></ul><ul><ul><li>Amazon </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Salesforce.com </li></ul></ul><ul><li>Adopting Best Practices </li></ul><ul><ul><li>Standardization </li></ul></ul><ul><ul><li>Simplification </li></ul></ul><ul><ul><li>Automation </li></ul></ul><ul><ul><li>Agility </li></ul></ul>
  45. 45. On-Demand Services & The IT Industry Inversion Services Technologies Past Now The IT Industry Inversion
  46. 46. Key Challenges Facing Established Vendors <ul><li>Re-architecting applications </li></ul><ul><li>Re-structuring revenue models </li></ul><ul><li>Repositioning marketing </li></ul><ul><li>Re-orienting sales/support staff </li></ul><ul><li>Surviving market shakeout </li></ul>
  47. 47. Five Key Vendor Concerns <ul><li>Cannibalization </li></ul><ul><li>Commodization </li></ul><ul><li>Channel Conflict </li></ul><ul><li>Customer Confusion </li></ul><ul><li>Changing Corporate Culture </li></ul>©2010, THINKstrategies, Inc. www.thinkstrategies.com Slide
  48. 48. The Web’s Reverse Alchemy Affect <ul><li>“ The Internet devalues everything it touches . . .” </li></ul><ul><li>Tom Foremski, ZDnet, 6/20/09. </li></ul><ul><li>Industries Disrupted by the Web: </li></ul><ul><li>Advertising </li></ul><ul><li>Entertainment </li></ul><ul><li>Media </li></ul><ul><li>Computing! </li></ul>
  49. 49. Hybrid Model Pitfalls <ul><li>Balancing, </li></ul><ul><li>Multiple Offerings </li></ul><ul><li>Multiple Development/ Delivery Architectures </li></ul><ul><li>Differing Buyers </li></ul><ul><li>Multiple Sales Channels/ Compensation Plans </li></ul><ul><li>Differing Revenue Recognition </li></ul>
  50. 50. Changing Channel/Supply Chain Opportunities Legacy Vendors New Cloud Providers Enabling Technology Vendors <ul><li>Offshore SW Developers </li></ul><ul><li>3 rd party SW platforms </li></ul><ul><li>3 rd party HW systems </li></ul>xSPs <ul><li>Hosting companies </li></ul><ul><li>Carriers </li></ul>Channel Partners <ul><li>Distributors </li></ul><ul><li>VARs/Integrators </li></ul><ul><li>eCommerce Sites </li></ul>Corporate Customers Consumers
  51. 51. New Breed of VARs and Consultants
  52. 52. New Cloud Channels to Market? <ul><li>Banks </li></ul><ul><li>Insurance Companies </li></ul><ul><li>Retailers </li></ul><ul><li>Web companies </li></ul><ul><li>PS Firms </li></ul><ul><li>BPOs </li></ul><ul><li>Hosting Companies </li></ul><ul><li>Telcos </li></ul>
  53. 53. Service Evolution IT Services Business Services Information Services
  54. 54. Cloud Computing Market Evolution v1.0 v2.0 <ul><li>Focus on individual user </li></ul><ul><li>Standalone point apps </li></ul><ul><li>Horizontal applications </li></ul><ul><li>Emphasis on ease of use/price </li></ul><ul><li>One size fits all, minimal customization </li></ul><ul><li>Limited interoperability </li></ul><ul><li>Cloud only </li></ul><ul><li>Emphasis on lower TCO </li></ul><ul><li>Proliferation of providers </li></ul><ul><li>Best-of-Breed Win </li></ul><ul><li>Focus on the enterprise </li></ul><ul><li>Scalable, secure platforms </li></ul><ul><li>Vertical/industry solutions </li></ul><ul><li>Emphasis on added functionality </li></ul><ul><li>Multiple configurations, greater flexibility/versatility </li></ul><ul><li>Greater integration capabilities </li></ul><ul><li>Bi-direction location independence </li></ul><ul><li>Emphasis on higher ROI </li></ul><ul><li>Industry shake-out & consolidation </li></ul><ul><li>Strategic Sources Win </li></ul>
  55. 55. Summary & Recommendations <ul><li>The cloud is for real. </li></ul><ul><ul><li>Investigate expanding deployment options. </li></ul></ul><ul><li>Not too early to experiment. </li></ul><ul><ul><li>Initiate trials, measure success. </li></ul></ul><ul><li>Make strategic sourcing decisions. </li></ul><ul><ul><li>Migrate incrementally, monitor performance. </li></ul></ul><ul><li>Use classic evaluation criteria. </li></ul><ul><ul><li>Focus on reliability, security, viability, governance. </li></ul></ul><ul><li>Expect new forms of value </li></ul><ul><ul><li>Leverage benchmarks, community, visibility. </li></ul></ul>

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