10 Examples of B2BFacebook Fan Pages      by Jeffrey L. Cohen     SocialMediaB2B.com
Why DoB2B Companies Need Facebook Fan Pages?
Facebook Fan Pages...• Create a central hub on Facebook• Put info in fans’ newsfeed with friends’  updates• Promote compan...
Facebook Fan Pages...• Provide another inbound communication  channel• Build relationships with fans and partners• Provide...
Here are the top examples of B2BFacebook Fan Pages
Dell’s Page (51,183 fans) features a custom landing page and a setof custom tabs. They also tell people why they should be...
Ernst & Young’s Page (34,478 fans) was started as a recruiting toolfor college students when Facebook was mainly a college...
Cisco’s Page (24,289 fans) does a great job of adding links of otherFacebook Pages and other places to find them on the web.
Hubspot’s Page (8,046 fans) a good job of providing contentmakes people comment. These comments show up in people’sprofiles...
Salesforce.com’s Page (3,569 fans) displays photos and videos,including user-provided ones, from a recent conference.
Forrester’s Page (2,593 fans) informs fans about upcomingseminars and other events, in addition to aggregating feeds fromt...
Sodexo’s Page (2,069 fans) is also used for recruiting and is achannel for customer service and followup with applicants a...
Gartner’s Page (2,059 fans) promotes its latest research findingsand promotes its events.
Cintas’ Page (1,156 fans) uses the Boxes tab as a landing page toshow a variety of content. There is a large graphic promo...
CDW’s Page (753 fans) connects employees and partners to anoutsourced discount program and they inform their employeesabou...
Summary of B2B       Facebook Fan Pages•   Dell (51,183 fans): Custom Landing Page•   Ernst & Young (34,478 fans): Specifie...
To learn more abouton Social Media Usage in B2B go to SocialMediaB2B.com
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  • Facebook preso-091210085327-phpapp01

    1. 1. 10 Examples of B2BFacebook Fan Pages by Jeffrey L. Cohen SocialMediaB2B.com
    2. 2. Why DoB2B Companies Need Facebook Fan Pages?
    3. 3. Facebook Fan Pages...• Create a central hub on Facebook• Put info in fans’ newsfeed with friends’ updates• Promote company news, photos and videos• Syndicate company blog feed in another place
    4. 4. Facebook Fan Pages...• Provide another inbound communication channel• Build relationships with fans and partners• Provide exclusive information or offers• Encourage fans to promote valuable information to their networks
    5. 5. Here are the top examples of B2BFacebook Fan Pages
    6. 6. Dell’s Page (51,183 fans) features a custom landing page and a setof custom tabs. They also tell people why they should becomefans.
    7. 7. Ernst & Young’s Page (34,478 fans) was started as a recruiting toolfor college students when Facebook was mainly a college-basedsocial network. Its usage has grown as Facebook has grown.Rather than using a custom tab as a landing page, they use theboxes tab to show a variety of content instead of their wall.
    8. 8. Cisco’s Page (24,289 fans) does a great job of adding links of otherFacebook Pages and other places to find them on the web.
    9. 9. Hubspot’s Page (8,046 fans) a good job of providing contentmakes people comment. These comments show up in people’sprofiles and with the revised Facebook News Feed, updates withmore comments are more likely to show in fans’ informationstreams.
    10. 10. Salesforce.com’s Page (3,569 fans) displays photos and videos,including user-provided ones, from a recent conference.
    11. 11. Forrester’s Page (2,593 fans) informs fans about upcomingseminars and other events, in addition to aggregating feeds fromtheir analysts’ blogs.
    12. 12. Sodexo’s Page (2,069 fans) is also used for recruiting and is achannel for customer service and followup with applicants andinterested parties.
    13. 13. Gartner’s Page (2,059 fans) promotes its latest research findingsand promotes its events.
    14. 14. Cintas’ Page (1,156 fans) uses the Boxes tab as a landing page toshow a variety of content. There is a large graphic promotingtheir company values, along with links to social initiatives, postedvideos and press release. This page also includes a Facebook FAQdescribing why they are on Facebook and what is expected.
    15. 15. CDW’s Page (753 fans) connects employees and partners to anoutsourced discount program and they inform their employeesabout about current items in the program.
    16. 16. Summary of B2B Facebook Fan Pages• Dell (51,183 fans): Custom Landing Page• Ernst & Young (34,478 fans): Specified Landing Tab• Cisco (24,289 fans): Central Location with Links• Hubspot (8,046 fans): Engaging Content• Salesforce.com (3,569 fans): Updates from Company Events• Forrester (2,493 fans): Promotes Events and Aggregates Blogs• Sodexo (2,069 fans): Recruiting and Communication with Applicants• Gartner (2,059 fans): Promotes Research Findings and Events• Cintas (1,156 fans): Specified Landing Tab Presents Variety of Content• CDW (753 fans): Employee Discount Program
    17. 17. To learn more abouton Social Media Usage in B2B go to SocialMediaB2B.com

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