Playing On: Interface Lessons from Games.

Playing On!
Interface lessons from games.

What are we doing wrong?

Interaction design has much to learn from games .

We know we will have succeeded when non-game interactions provide the same level of emotion , feedback , progress indication , innovative controls and social involvement that games supply.

Brian Robbins - Studio Head, Fuel Games
Jake Cressman - Senior UX Engineer, Cisco Media
John Mark Josling - Senior Interaction Designer, eBay
Matthew Franklin - Independent Game Developer
Nicole Lazzaro - President, XEODesign

Emotions & Games

www.xeodesign.com © 2008 XEODesign, Inc. XEODesign Putting Emotion into Play ® ™ SXSW The Keys to Social Play Nicole Lazzaro, President XEODesign, Inc. South by Southwest Interactive Festival March 15, 2009 XEODesign Putting Emotion into Play ® ™

Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Fiero Curiosity Relaxation 3. Serious Fun: Creating Value Amusement 4. People Fun: Socialize 1. Hard Fun: Accomplishment 2. Easy Fun: Imagination

The 4 Fun Keys 30 emotions from gameplay Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Hard Fun Fiero People Fun Amusement Easy Fun Curiosity Serious Fun Relaxation emotion < choice < mechanic > choice > emotion whitepapers: xeodesign.com

Hard Fun: Mastery Creates Fiero + Frustration
choices
goals
challenge
obstacles
strategy
power ups
puzzles
score
levels
monsters
feelings
fiero
frustration
boredom
Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. modified from “Flow” Csikszentmihalyi player choice rewards effort

Linked In
Progress
Group Quest
Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc.

Tilt: an adventure in 1.5 dimensions Coming soon: youtube.com/xeodesign

Massively Social Online Game how can we make a game the whole world would play?

Keys to Social Play follow story TattleTalz.com
$ < 1-10%
Free must be fun
Aim at top of pyramid
Player created PX
Viral >1
Sell social goods
Social features
Cue the next action
Reward social play
Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Gameplay Social Goods Services Social Features Number of Players Features to build now $ Free White Papers and Slides xeodesign.com/whyweplaygames nlazz @ xeodesign.com

TattleTalz Friction Points Number of invites and gameplay at each step Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. 6 stages of adoption for viral games invites accept actives Your results may vary. ;) free to play pay Facebook Individual invites Twitter 2 posts 15:2 (13%) 1:25 (2,500%) 1:200 (20,000%) player friend Login 1.Discover 2. Sample 3. Play 4. Invite 5.Convert 6. Retain Invite Accept AddTTL AddTTL Tweet #truth x2 Login for more points need trust need feedback

“ It’s easy to tell what games my husband enjoys the most...”
- Wife of a Hard Core PC Gamer

Tools & Feedback

Feedback

Controls

Hardware Interfaces
and how they are changing the game

Progress & Goals

Social Aspects

Ease of Collaboration

We know we will have succeeded when non-game interactions provide the same level of emotion , feedback , progress indication , innovative controls and social involvement that games supply.

Questions?
Brian Robbins [email_address]
Jake Cressman [email_address]
John Mark Josling [email_address]
Matthew Franklin [email_address]
Nicole Lazzaro nicole@xeodesign.com

http://tumblr.austinkleon.com	44
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Playing On: Interface Lessons from Games.

by John Mark Josling on Mar 15, 2009

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Playing On: Interface Lessons from Games. — Presentation Transcript