Playing On! Interface lessons from games.

Interface lessons from games.

Games

Us

What are we doing wrong?

What are we doing wrong?

Interaction design has much to learn from games .

Interaction design has much to learn from games .

We know we will have succeeded when non-game interactions provide the same level of emotion , feedback , progress indication , innovative controls and social involvement that games supply.

We know we will have succeeded when non-game interactions provide the same level of emotion , feedback , progress indication , innovative controls and social involvement that games supply.

Brian Robbins - Studio Head, Fuel Games Jake Cressman - Senior UX Engineer, Cisco Media John Mark Josling - Senior Interaction Designer, eBay Matthew Franklin - Independent Game Developer Nicole Lazzaro - President, XEODesign

Brian Robbins - Studio Head, Fuel Games

Jake Cressman - Senior UX Engineer, Cisco Media

John Mark Josling - Senior Interaction Designer, eBay

Matthew Franklin - Independent Game Developer

Nicole Lazzaro - President, XEODesign

Emotions & Games

www.xeodesign.com © 2008 XEODesign, Inc. XEODesign Putting Emotion into Play ® ™ SXSW The Keys to Social Play Nicole Lazzaro, President XEODesign, Inc. South by Southwest Interactive Festival March 15, 2009 XEODesign Putting Emotion into Play ® ™

Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Fiero Curiosity Relaxation 3. Serious Fun: Creating Value Amusement 4. People Fun: Socialize 1. Hard Fun: Accomplishment 2. Easy Fun: Imagination

The 4 Fun Keys 30 emotions from gameplay Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Hard Fun Fiero People Fun Amusement Easy Fun Curiosity Serious Fun Relaxation emotion < choice < mechanic > choice > emotion whitepapers: xeodesign.com

Hard Fun: Mastery Creates Fiero + Frustration choices goals challenge obstacles strategy power ups puzzles score levels monsters feelings fiero frustration boredom Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. modified from “Flow” Csikszentmihalyi player choice rewards effort

choices

goals

challenge

obstacles

strategy

power ups

puzzles

score

levels

monsters

feelings

fiero

frustration

boredom

Linked In Progress Group Quest Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc.

Progress

Group Quest

Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Do you play “follow the leader” to increase your personal hype quotient? Personal Hype Quotient

Tilt: an adventure in 1.5 dimensions Coming soon: youtube.com/xeodesign

Serious Fun: Brain Baths Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc.

People Fun: Pet Society Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc.

People Fun : TattleTalz.com More than Money Create feedback loops, social tokens, social capital Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Social Capital Plus…

People Fun: Photo Tag Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Amusement Personalize Tease

Massively Social Online Game how can we make a game the whole world would play?

Keys to Social Play follow story TattleTalz.com $ < 1-10% Free must be fun Aim at top of pyramid Player created PX Viral >1 Sell social goods Social features Cue the next action Reward social play Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Gameplay Social Goods Services Social Features Number of Players Features to build now $ Free White Papers and Slides xeodesign.com/whyweplaygames nlazz @ xeodesign.com

$ < 1-10%

Free must be fun

Aim at top of pyramid

Player created PX

Viral >1

Sell social goods

Social features

Cue the next action

Reward social play

TattleTalz Friction Points Number of invites and gameplay at each step Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. 6 stages of adoption for viral games invites accept actives Your results may vary. ;) free to play pay Facebook Individual invites Twitter 2 posts 15:2 (13%) 1:25 (2,500%) 1:200 (20,000%) player friend Login 1.Discover 2. Sample 3. Play 4. Invite 5.Convert 6. Retain Invite Accept AddTTL AddTTL Tweet #truth x2 Login for more points need trust need feedback

Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. MMO MSO Lazzaro GDC 2008

“ It’s easy to tell what games my husband enjoys the most...” - Wife of a Hard Core PC Gamer

“ It’s easy to tell what games my husband enjoys the most...”

- Wife of a Hard Core PC Gamer

Tools & Feedback

Feedback

Controls

Hardware Interfaces and how they are changing the game

and how they are changing the game

Progress & Goals

Social Aspects

Ease of Collaboration

We know we will have succeeded when non-game interactions provide the same level of emotion , feedback , progress indication , innovative controls and social involvement that games supply.

We know we will have succeeded when non-game interactions provide the same level of emotion , feedback , progress indication , innovative controls and social involvement that games supply.

Questions? Brian Robbins [email_address] Jake Cressman [email_address] John Mark Josling [email_address] Matthew Franklin [email_address] Nicole Lazzaro nicole@xeodesign.com

Brian Robbins [email_address]

Jake Cressman [email_address]

John Mark Josling [email_address]

Matthew Franklin [email_address]

Nicole Lazzaro nicole@xeodesign.com