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Max Enrollment - enrollment marketing for Private Schools
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Max Enrollment - enrollment marketing for Private Schools

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The most efficient and economical to introduce your school to Qualified Families within a logical distance around your school.

The most efficient and economical to introduce your school to Qualified Families within a logical distance around your school.


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  • 1. The most efficient and economicalThe most efficient and economical way to generate geographically andway to generate geographically and demographicallydemographically qualifiedqualified studentstudent candidates.candidates.
  • 2. Max Enrollment Campaign StrategyMax Enrollment Campaign Strategy • Determine the demographic and financialDetermine the demographic and financial characteristics of a family who wouldcharacteristics of a family who would send their child to your school.send their child to your school. • Determine the geographic territoriesDetermine the geographic territories where new potential students wouldwhere new potential students would realistically come from.realistically come from. • Conduct automated inexpensive emailConduct automated inexpensive email campaigns only to qualified families.campaigns only to qualified families. • Have qualified prospective familiesHave qualified prospective families request thatrequest that YOUYOU to contactto contact THEMTHEM toto learn more about your school.learn more about your school. • Prospects are only presented yourProspects are only presented your opportunity.opportunity. • Leads are NEVER shared with anotherLeads are NEVER shared with another school.school.
  • 3. A customized Max Enrollment platform is set up for each clientA customized Max Enrollment platform is set up for each client
  • 4. Target the Lead Generation Campaign for yourTarget the Lead Generation Campaign for your specific geographic areaspecific geographic area
  • 5. Prequalify families who are put into campaigns with overPrequalify families who are put into campaigns with over 300 demographic, financial and lifestyle filters.300 demographic, financial and lifestyle filters.
  • 6. Further filter the data to include families with childrenFurther filter the data to include families with children the exact age your are looking to attract.the exact age your are looking to attract.
  • 7. Our AnalyticsOur Analytics TeamTeam develops adevelops a “List Recipe”“List Recipe” usingusing selectors soselectors so prospects inprospects in the campaignthe campaign match yourmatch your family profilefamily profile
  • 8. Lists flow directly into the Max EnrollmentLists flow directly into the Max Enrollment List ManagerList Manager Available toAvailable to be placedbe placed intointo AutomatedAutomated LeadLead GenerationGeneration CampaignsCampaigns
  • 9. We do not use your school’s URL’s,We do not use your school’s URL’s, email sender ID’s or your email addressemail sender ID’s or your email address • There is no risk of your school email sender ID ever beingThere is no risk of your school email sender ID ever being “Blacklisted”“Blacklisted” • Because we acquire and use a unique url for the landingBecause we acquire and use a unique url for the landing page there is no chance of campaigns affecting yourpage there is no chance of campaigns affecting your company’s web sitescompany’s web sites • We use “campaign” email addresses. Although the emailWe use “campaign” email addresses. Although the email appears that it comes directly from you, we use aappears that it comes directly from you, we use a “parallel” email address so you do not have to wade“parallel” email address so you do not have to wade through 300 out of office replies with each emailthrough 300 out of office replies with each email broadcast.broadcast.
  • 10. Automated Lead Generation CampaignsAutomated Lead Generation Campaigns send out emails on a predeterminedsend out emails on a predetermined scheduleschedule
  • 11. Email HygieneEmail Hygiene • Email copy is composedEmail copy is composed to minimize spam scoresto minimize spam scores • Emails and your LandingEmails and your Landing Page are tested on overPage are tested on over 140 handheld, email140 handheld, email clients and browsers toclients and browsers to maximize renderingmaximize rendering
  • 12. Campaign emails are highly targeted and drive prospects to aCampaign emails are highly targeted and drive prospects to a landing page where the families requestlanding page where the families request YOUYOU to contactto contact THEMTHEM
  • 13. Landing pages are customized about your school and the submitLanding pages are customized about your school and the submit fields are auto-populated with the prospects informationfields are auto-populated with the prospects information
  • 14. Every Click Through to the landing page is tracked even ifEvery Click Through to the landing page is tracked even if they do not request information to be used in futurethey do not request information to be used in future nurturing campaignsnurturing campaigns
  • 15. Leads are immediately sent to your admissions team orLeads are immediately sent to your admissions team or integrated into your lead tracking systemintegrated into your lead tracking system
  • 16. Campaign Key Performance IndicatorsCampaign Key Performance Indicators • KPI’s per campaign to deliver highly qualified leads perKPI’s per campaign to deliver highly qualified leads per campaign who are:campaign who are: 1.1. Geo QualifiedGeo Qualified 2.2. Financially/Lifestyle QualifiedFinancially/Lifestyle Qualified 3.3. Have only been shown your opportunityHave only been shown your opportunity 4.4. Asking YOU to contact THEMAsking YOU to contact THEM • Clients who DILIGENTLY call candidates within the first 2 hoursClients who DILIGENTLY call candidates within the first 2 hours have well over a 90% contact rate.have well over a 90% contact rate. • With this level of highly qualified leads we expect a 1:10 closeWith this level of highly qualified leads we expect a 1:10 close ratio, however this is dependent on the quality and success ofratio, however this is dependent on the quality and success of your sales process.your sales process. • Just one new student’s first year tuition more than pays for yourJust one new student’s first year tuition more than pays for your Max Enrollment campaign.Max Enrollment campaign.