The New Media Landscape
The New Media Landscape

   Where do Public Access
  and MCTV sit on the map?
The New Media Landscape

   Where do Public Access
  and MCTV sit on the map?

            Jason Mittell
     Professor of...
Television in the 20th Century
Television in the 20th Century



                         You
Television in the 20th Century

 Commercial
  Networks
                 Broadcasting
Local Stations
                      ...
Television in the 20th Century

 Commercial
  Networks
                 Broadcasting
Local Stations
                      ...
Television in the 20th Century

 Commercial
  Networks
                 Broadcasting
Local Stations
                      ...
Television in the 20th Century

 Commercial
  Networks
                 Broadcasting
Local Stations
                      ...
Television in the 20th Century

 Commercial
  Networks
                 Broadcasting
Local Stations
                      ...
PEG
PEG
Public Access
PEG
Public Access
 Educational
PEG
Public Access
 Educational
Governmental
PEG
   Public Access
    Educational
   Governmental
Community Media Center
PEG
   Public Access
    Educational
   Governmental
Community Media Center
Locally Run & Produced
PEG
         Public Access
          Educational
         Governmental
    Community Media Center
    Locally Run & Produc...
PEG
         Public Access
          Educational
         Governmental
    Community Media Center
    Locally Run & Produc...
Television & Video Today
Television & Video Today



          You
Television & Video Today
                    Public Television
   Commercial
    Networks


Local Stations
               ...
Television & Video Today
                    Public Television
   Commercial
                                        PEG
 ...
PEG Today?
PEG Today?
  Challenges:
PEG Today?
     Challenges:
Shrinking funding base
PEG Today?
         Challenges:
   Shrinking funding base
Cable doesn’t reach community
PEG Today?
         Challenges:
   Shrinking funding base
Cable doesn’t reach community
  Legal and corporate shifts
PEG Today?
         Challenges:
   Shrinking funding base
Cable doesn’t reach community
  Legal and corporate shifts
 Comp...
PEG Today?
PEG Today?
  Strengths:
PEG Today?
     Strengths:
Community Media Center
PEG Today?
       Strengths:
Community Media Center
Locally Run & Produced
PEG Today?
            Strengths:
    Community Media Center
    Locally Run & Produced
Access to Production & Distribution
PEG Today?
            Strengths:
    Community Media Center
    Locally Run & Produced
Access to Production & Distributio...
PEG Today?
            Strengths:
    Community Media Center
    Locally Run & Produced
Access to Production & Distributio...
The place of Public Access TV today
The place of Public Access TV today
The place of Public Access TV today
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The place of Public Access TV today

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A brief presentation for Middlebury Community Television outlining the shifts and challenges facing public access cable.

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  • Brief overview of public access channels in the context of TV history, and then outline the situation today and challenges for MCTV
  • Brief overview of public access channels in the context of TV history, and then outline the situation today and challenges for MCTV
  • Brief overview of public access channels in the context of TV history, and then outline the situation today and challenges for MCTV
  • Key points - distribution bottleneck; one-way flow of production to consumption aside from PEG
  • Key points - distribution bottleneck; one-way flow of production to consumption aside from PEG
  • Key points - distribution bottleneck; one-way flow of production to consumption aside from PEG
  • Key points - distribution bottleneck; one-way flow of production to consumption aside from PEG
  • Key points - distribution bottleneck; one-way flow of production to consumption aside from PEG
  • Key points - distribution bottleneck; one-way flow of production to consumption aside from PEG








  • Distribution is no longer central - consumption is
    More two-way avenues for users to produce and feedback
    Great for democracy and creativity - bad for PEG organizations
  • Distribution is no longer central - consumption is
    More two-way avenues for users to produce and feedback
    Great for democracy and creativity - bad for PEG organizations
  • Distribution is no longer central - consumption is
    More two-way avenues for users to produce and feedback
    Great for democracy and creativity - bad for PEG organizations












  • The place of Public Access TV today

    1. 1. The New Media Landscape
    2. 2. The New Media Landscape Where do Public Access and MCTV sit on the map?
    3. 3. The New Media Landscape Where do Public Access and MCTV sit on the map? Jason Mittell Professor of Media Studies Middlebury College
    4. 4. Television in the 20th Century
    5. 5. Television in the 20th Century You
    6. 6. Television in the 20th Century Commercial Networks Broadcasting Local Stations You
    7. 7. Television in the 20th Century Commercial Networks Broadcasting Local Stations You Public Television
    8. 8. Television in the 20th Century Commercial Networks Broadcasting Local Stations You Public Television Cable/Satellite Cable Channels
    9. 9. Television in the 20th Century Commercial Networks Broadcasting Local Stations You Public Television Cable/Satellite Cable Channels PEG
    10. 10. Television in the 20th Century Commercial Networks Broadcasting Local Stations You Public Television Cable/Satellite Cable Channels PEG
    11. 11. PEG
    12. 12. PEG Public Access
    13. 13. PEG Public Access Educational
    14. 14. PEG Public Access Educational Governmental
    15. 15. PEG Public Access Educational Governmental Community Media Center
    16. 16. PEG Public Access Educational Governmental Community Media Center Locally Run & Produced
    17. 17. PEG Public Access Educational Governmental Community Media Center Locally Run & Produced Access to Production & Distribution
    18. 18. PEG Public Access Educational Governmental Community Media Center Locally Run & Produced Access to Production & Distribution Media Literacy Education
    19. 19. Television & Video Today
    20. 20. Television & Video Today You
    21. 21. Television & Video Today Public Television Commercial Networks Local Stations You Cable Channels TV Websites (Hulu, channels) Downloading (iTunes) DVDs
    22. 22. Television & Video Today Public Television Commercial PEG Networks YouTube Local Stations You Desktop Cable Video Editing Channels Peer-to-peer Sharing TV Websites (Hulu, channels) Creator Communities Downloading and Self-distribution (iTunes) DVDs
    23. 23. PEG Today?
    24. 24. PEG Today? Challenges:
    25. 25. PEG Today? Challenges: Shrinking funding base
    26. 26. PEG Today? Challenges: Shrinking funding base Cable doesn’t reach community
    27. 27. PEG Today? Challenges: Shrinking funding base Cable doesn’t reach community Legal and corporate shifts
    28. 28. PEG Today? Challenges: Shrinking funding base Cable doesn’t reach community Legal and corporate shifts Competition from other sites
    29. 29. PEG Today?
    30. 30. PEG Today? Strengths:
    31. 31. PEG Today? Strengths: Community Media Center
    32. 32. PEG Today? Strengths: Community Media Center Locally Run & Produced
    33. 33. PEG Today? Strengths: Community Media Center Locally Run & Produced Access to Production & Distribution
    34. 34. PEG Today? Strengths: Community Media Center Locally Run & Produced Access to Production & Distribution Media Literacy Education
    35. 35. PEG Today? Strengths: Community Media Center Locally Run & Produced Access to Production & Distribution Media Literacy Education ???

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