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  • 1.
  • 2. Demo #2The Effective Log: It’s More Than Just Lumber
    Tommy Jolly
    The only really good place to buy lumber is at a store where the lumber has already been cut and attached together in the form of furniture, finished, and put inside boxes.
    —Dave Barry
  • 3. The Inquiry Question
    How can I make yesterday’s news engaging for today’s audience?
    I don't make jokes. I just watch the government and report the facts . —Will Rogers
  • 4. Step 1: Provide Breakfast
    Quiche is effective!
    Flavorful
    Sophisticated
    Healthy
    Delivery (of food) is really a combination of two of my favorite activities: eating, and not moving.
    Jim Gaffigan
  • 5. Step 2: Set the Bar High
    …So that everyone else can walk under it comfortably.
    Hard work pays off in the future. Laziness pays off now.
    —Steven Wright
  • 6. Step 2 (Continued): Go the Extra Mile
    Dolleen and Kristen
    Photos + Barry Manilow = Inexplicably Awesome
    My father carries around the picture of the kid who came with his wallet. —Rodney Dangerfield
  • 7. Step 2: Believe Everything Lorraine Wynn Says
    She’s fond of comedy.
    She knows brain research.
    She loves the English language.
  • 8. Lorraine (Continued)
    She knows cartoons.
    She makes banana dances accessible to the general public.
    No other characteristics are necessary.
  • 9. Step 3: Write and Share
    We wrote. Then we read it.
    I guess I just prefer to see the dark side of things. The glass is always half empty. And cracked. And I just cut my lip on it. And chipped a tooth.
    —JaneaneGarofalo
  • 10. Step 4: Innovate!
    Why read another rewrite of The Notebook when you can read Nick Sparks 2.0?
    Summarize a career’s worth of experience in twenty minutes.
    Wonder to yourself what crazy David Milch stories our guest might have…
  • 11. Step 5: You Can’t Sum Up Writing Time
    So don’t try. Just quote somebody:
    I think I did pretty well, considering I started out with nothing but a bunch of blank paper.
    —Steve Martin