USES A POWERFUL AND DON’T KNOW WHETHERCONVENTIONAL RED-WHITE- MODEL IS LOOKING AT THEBLACK COLOUR SCHEME. CAMERA OR NOT DUE TOCONNOTES POWER AND SUNGLASSES, ADDS ASERIOUSNESS. SENSE OF MYSTERY TO HIS PERSONA.FRONT COVER RESEMBLES APLAYING CARD WITH MODELKANYE WEST BEING REFLECTED SYMETTRY OF PHOTGRAPH MAYEACH SIDE. THIS COULD PORTRAY CONNOTE THAT THERE IS TWOHIM AS A KING, GIVING THE SIDES TO THIS MAN. THIS ISCONNOTATIONS THAT THIS MAN IS REFLECTED FURTHER IN THEVERY POWERFUL. THE HEAD OF CAPTION ‘LOVE HATE’.HIS REGIME (HIS RECORD LABEL?) DOESN’T ABIDE BYTHE RED OF THE XXL MASTHEAD CONVENTIONS OFCOULD BE TO SYMBOLISE HEARTSOR DIAMONDS. IT COULD BE TO MAGAZINES SUCH ASCONNOTE THAT THE MAGAZINE COVER LINES, PUFFS.HAS INFORMATION ABOUT HIS CONNOTES THAT THELOVE LIFE, OR DIAMONDS COULD MAGAZINE COULDREFLECT THE MASSIVE CHAIN REVOLVE AROUND THISAROUND HIS NECK. MAN. (THERE IS A 20 PAGE FEATURE ON HIM). WHILST FRONT COVERTHE MODEL IS SHOWN INBLACK AND WHITE – A THERE IS OTHER ARTICLESCOLOUR SCHEME USED TO IN THE MAGAZINE ITCEMENT SOMEONE AS REVOLVES AROUND THISLEGENDARY. COULD MAN IN PARTICULAR.CONNOTE MR. WEST IS OFTHIS STATUS.
The contents page is quite sophisticated looking.It is a black background, with a sophisticated‘Times New Roman’ text at the top. Thisconnotes that the magazine is quite sophisticatedand is for sophisticated people – even though thegenre is seen to be one that is less sophisticated.This means the magazine breaks the conventionsof traditional Hip Hop magazines. Each of theheadings has a reference to recent pop culture,whether it is song names like ‘The Pursuit ofHappiness’ or film names ‘Monsters Inc’. Thisimplies that the magazine is aimed at people whowould recognize these alusions – thereforeyounger people. However, the genre’ssophisticational convention is broken again, thetext on the page is very intellectual. Words like‘voloptuous’ and ‘extraordinaire’ appear –conveying high intellect and perhaps a moreintellectual audience than on 1st glance.CONTENTS
Colour Scheme: - the colour scheme is a very plain black at white. Thisconnotes clarity, sophistication and perhaps status in the form of who the articleis centered around (Kanye West). Especially seeing as the article is written byhimself.Photography: - the photography is very studio based and resembles a full bodyshot of West in a dancing position holding a glass. This with his suit resembleshim at a social event perhaps party, perhaps showing the class and power hehas. However, he is also wearing white shoes – he puts his own spin on things.Writing style: - being written by Kanye West himself it is very autobiographical– rather than the typical interview in a magazine, it is his recollection of the last6-12 months of his life. It’s well written, and again, not what you’d expect fromyour archetypal rap magazine.Overall look: - the look is neat, clean and classy. In a rap magazine you’dalmost expect an array of different pictures and it to be messier, but it’s not.The classy black and white just makes it look newspaper. This connotes thatpossibly the magazine is aimed at a certain type of sophisticated rap listener –not just anyone. There is an indent in the middle of the page, and because of it’scentrality it just fits perfectly. The page is slick, it’s a gentlemen’s magazine-not a boy’s.