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  • 1. DECONSTRUCTIONDJ MAG OCTOBER 2012
  • 2. THE FRONT COVER DOESN’T THE MASTHEAD COVERSUSE A RED-WHITE-BLACK HER WHICH COULDCOLOUR SCHEME AS MANY CONNOTE THAT THEMAGAZINES DO. INSTEAD IT BRAND ‘DJ MAG’ IS THEUSES ALLUSIONS OF DANCE RESOUNDING IMPORTANCEMUSIC TO GIVE A NEON, OF THE TITLE.BRIGHT BLUE/RED COLOURSCHEME LIKE 3D GLASSES. THE COVER LINES ARE NEATLY STACKED DOWN BOTH SIDES, THEY CARRY THE 3D GLASSESTHE 3D EFFECT OF THE WRITING COLOUR SCHEME. THERE ISAND IMAGE COULD CONNOTE LOTS OF THEM AND SO MUCHREALISM OR SOMETHING BEING INFORMATION ABOUT THERIGHT IN FRONT OF YOU. IT CONTENTS OF THE MAGAZINE.COULD BE TO PORTRAY ANNIEMAC AS BEING A REAL, DOWN TO ON THE TOP RIGHT THERE IS AEARTH PERSON. PUG EAR USED TO ENTICE OR LURE THE READER. IT SAY ‘FULLTHE MAGAZINE DOESN’T ABIDE BY PARTY GUIDE’ WHICHCONVENTIONAL MEDIUM CLOSE UP INDICATES THE MAIN TARGETSHOTS. IT SHOWS A LOT MORE OF AUDIENCE ARE CLUBBERS ORTHE MODELS BODY. HER HEAD IS PARTYGOERS.THE ONLY PART IN FOCUS,DRAWING ATTENTION TO HER THE WRITING CONTAINSFACE. THERE IS NOTHING THATSTANDS OUT ABOUT HER CLOTHES PHRASES AND WORDS LIKE FRONT COVERAND THE MISE-EN-SCENE IS PLAIN ‘AMP IT UP’ WHICH FURTHER– THE FOCUS IS HER. CONNOTES IT IS AIMED AT A CLUBGOER MARKET.
  • 3. CONTENTSNOT AS STRAIGHT FORWARD AS SOME MAGAZINES, ITUSES A TITLE AND A CAPTION UNDER EACH SUBSTORY‘FEATURES’ SECTION AND SECTIONS FOR OTHERREGULAR PART OF THE MAGAZINE. ALL IN BRIGHTNEON COLOURS, SIMILAR TO FRONT PAGE – COULDREPRESENT A HOUSE STYLE?CAPTIONS ARE SHORT AND DIRECT TO THE POINT,THEREFORE THEY ARE A QUICK GUIDE ON WHERE TOLOOK, THE CONTENTS PAGE IS NOT A PAGE THATSHOULD BE DAWDLED ON.PICTURES DOWN THE RIGHT HAND SIDE IN ATESSELATING MONTAGE. CONTEMPARY EFFECTCONNOTES IT IS FOR YOUNGER PEOPLE. ALSO, THEPICTURES HAVE PAGE NUMBERS UNDERNEATH, WITHNO WORDS, WHICH COULD CONNOTE THE MAGAZINEIS QUITE VISUAL, OR THAT THE PEOPLE IN THEPICTURES ARE SO ICONIC THAT THE TARGETAUDIENCE WOULD BE THAT WHO WOULD KNOW WHOTHEY ARE.WITTY TITLES FOR STORIES LIKE ‘WHEREFORE ARTTHOU ROMERO’ AND ‘HOT RIGHT NOW’ WHICH IS THENAME OF A DANCE SONG. INDICATES THAT THETARGET AUDIENCE IS QUITE CLEVER/WITTY.
  • 4. DOUBLE PAGE SPREAD
  • 5. •Colour Scheme: - the colour scheme of the double page spread carries the3D blue/red colours from the front page and also has a strong yellow aboutit. The 3D colours could show realism, or vitality, and the yellow is to suitthe part of the magazine the feature falls in (each section has a differentcolour) the yellow could connote the electronics of dance music.•Photography: - the photograph of Annie Mac looks to be taken from thesame set of photo’s as the front cover. Again, her face is in focus but the restof her body is blurred, as if the emphasis is on her and her mind perhaps. Itis a studio shot, and the shot is between full body and medium close up.•Writing style: - it’s a very interview format, every point the magazinemakes is backed up by a quote from Mac. The writing is also humourous,the magazine starts with an analysis of what is happening in the month ofNovember which includes ‘National Curry Week’ and ‘My (the writersBirthday). This could connote the magazine is less formal and is thereforeaimed at a younger audience. The text:picture ratio is 50:50.•Overall look: - The overall look of the page is quite neat and normal. Apicture on one side and text on the other. There is no indented pictures orpuffs on the page, or bubbles of writing. There is a box on the bottom rightwith some information, but nothing more than that. It’s very simplisticwhich could connote the magazine is aimed at people who are justinterested in what is being written.