Your SlideShare is downloading. ×
Ice 9142010
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ice 9142010


Published on

Presentation given to MSU Innovation Club for Entrepreneurs.

Presentation given to MSU Innovation Club for Entrepreneurs.

Published in: Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • Source: Shiv Singh:
  • Source: Shiv Singh:
  • Transcript

    • 1. How Entrepreneurs Build Relationships Through Social Media
      Jennifer Middlin
    • 2. About Me
      Freelance Marketing Consultant with nearly a decade in technology marketing and PR.
      (517) 402-4561
    • 3. Don’t drive yourself crazy…
    • 4. What it is, and what it is not.
    • 5. Icons of the web
      Top million sites on the web.
      The area of each is proportional to their reach.
    • 6. Location Services
    • 7.
    • 8. The Data
      More than 50% Female
      Aged 25 – 54 compromise more than half of users
      More than 500 Million Users
      105 Million Users (300,000 per day)
      75% use 3rd party apps. 37% on phones
    • 9. Why do we follow companies on Twitter?
    • 10. Ad Spending
    • 11. Purchase Decisions
      Users that turn to Social Media when making purchasing decisions.
      Regularly turn to SM
      Sometimes turn to SM
    • 12. So you know you should… But what do you do now that you’re here?
    • 13. What is your goal?
      Social Media Purpose Statement
      Build brand visibility and authority
      Increase influence with target community
      Promote services
      Link-building and SEO
      Increase website/blog traffic
      List building and lead generation
      Customer Service
      Community Building
    • 14. How to interact
      Commit to it, check daily, Tweet multiple times per week.
      Consider how it fits in the organization.
      @, RT & DM.
      DO NOT simply assign Facebook or Twitter to an intern or pay someone to Tweet for you.
      Be a resource, answer questions, links, be polite, helpful and engaged in the community.
    • 15. Finding followers and fans
      Twitter, Facebook and LinkedIn all have recommendations.
      Follow customers, your community, your competitors.
      Find key influencers and bloggers.
      See who follows who. Pay attention to RT’s.
    • 16. Twitter Tools
      Hootsuite– Daily management
      Smart Phone Apps
      iPhone: EchoFon/Twitter
      Droid: Seesmic/Tweetcaster
      Blackberry: TiwtterBerry
      TwitterGrader– Top users, quality
      Klout– User quality
      Twibes/WeFollow– User Finder
      #FF – Follow Friday (user finder)
      SocialOomph– Autofollow users
      Jing – Sharing images and videos Directory of tools
    • 17. 7 Deadly Sins
      Greed: Twitter by default is a self-centered tool, but it's 100 times better if used as a conversational tool.
      Gluttony: Get followers fast!!!!
      Sloth:  Imagine having a conversation in person with someone where that person takes an hour to reply to you, face-to-face. 
    • 18. 7 Deadly Sins
      Envy: We should follow people based on interest, not out of courtesy.
      Wrath: It takes a thousand tweets to build a reputation and one to change it all. Think first.
      Lust: We are visual beings. Every tweet, every DM, represents your company, and more specifically you as a person.
      Pride*: Don't just talk about yourself, spread pride of others, too. Retweet, comment, and share their accomplishments.
    • 19. Any questions?
      (517) 402-4561