Ice 9142010

How Entrepreneurs Build Relationships Through Social Media
Jennifer Middlin

About Me
Freelance Marketing Consultant with nearly a decade in technology marketing and PR.
@jmiddlin
@NEO_Center
@IgniteLansing
@TEDxLansing
@MidMichTweetUp
facebook.com/jennifer.middlin
linkedin.com/in/jennifermiddlin
jmiddlin@gmail.com
(517) 402-4561

Don’t drive yourself crazy…

What it is, and what it is not.

Icons of the web
Top million sites on the web.
The area of each is proportional to their reach.

Location Services

The Data
Facebook
More than 50% Female
Aged 25 – 54 compromise more than half of users
More than 500 Million Users
Twitter
105 Million Users (300,000 per day)
75% use 3rd party apps. 37% on phones

Why do we follow companies on Twitter?

Ad Spending

Purchase Decisions
Users that turn to Social Media when making purchasing decisions.
Regularly turn to SM
Sometimes turn to SM

So you know you should… But what do you do now that you’re here?

What is your goal?
Social Media Purpose Statement
Build brand visibility and authority
Increase influence with target community
Promote services
Link-building and SEO
Increase website/blog traffic
List building and lead generation
Customer Service
Community Building

How to interact
Commit to it, check daily, Tweet multiple times per week.
Consider how it fits in the organization.
@, RT & DM.
DO NOT simply assign Facebook or Twitter to an intern or pay someone to Tweet for you.
Be a resource, answer questions, links, be polite, helpful and engaged in the community.

Finding followers and fans
Twitter, Facebook and LinkedIn all have recommendations.
Follow customers, your community, your competitors.
Find key influencers and bloggers.
See who follows who. Pay attention to RT’s.

Twitter Tools
Hootsuite– Daily management
Smart Phone Apps
iPhone: EchoFon/Twitter
Droid: Seesmic/Tweetcaster
Blackberry: TiwtterBerry
TwitterGrader– Top users, quality
Klout– User quality
Twibes/WeFollow– User Finder
#FF – Follow Friday (user finder)
SocialOomph– Autofollow users
Jing – Sharing images and videos
http://oneforty.com- Directory of tools

7 Deadly Sins
Greed: Twitter by default is a self-centered tool, but it's 100 times better if used as a conversational tool.
Gluttony: Get followers fast!!!!
Sloth: Imagine having a conversation in person with someone where that person takes an hour to reply to you, face-to-face.

7 Deadly Sins
Envy: We should follow people based on interest, not out of courtesy.
Wrath: It takes a thousand tweets to build a reputation and one to change it all. Think first.
Lust: We are visual beings. Every tweet, every DM, represents your company, and more specifically you as a person.
Pride*: Don't just talk about yourself, spread pride of others, too. Retweet, comment, and share their accomplishments.

Any questions?
@jmiddlin
@NEO_Center
@IgniteLansing
@TEDxLansing
@MidMichTweetUp
facebook.com/jennifer.middlin
linkedin.com/in/jennifermiddlin
jmiddlin@gmail.com
(517) 402-4561

Ice 9142010

by jmiddlin

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