How Entrepreneurs Build Relationships Through Social Media Jennifer Middlin
About Me Freelance Marketing Consultant with nearly a decade in technology marketing and PR. @jmiddlin @NEO_Center @IgniteLansing @TEDxLansing @MidMichTweetUp facebook.com/jennifer.middlin linkedin.com/in/jennifermiddlin firstname.lastname@example.org (517) 402-4561
Purchase Decisions Users that turn to Social Media when making purchasing decisions. Regularly turn to SM Sometimes turn to SM
So you know you should… But what do you do now that you’re here?
What is your goal? Social Media Purpose Statement Build brand visibility and authority Increase influence with target community Promote services Link-building and SEO Increase website/blog traffic List building and lead generation Customer Service Community Building
How to interact Commit to it, check daily, Tweet multiple times per week. Consider how it fits in the organization. @, RT & DM. DO NOT simply assign Facebook or Twitter to an intern or pay someone to Tweet for you. Be a resource, answer questions, links, be polite, helpful and engaged in the community.
Finding followers and fans Twitter, Facebook and LinkedIn all have recommendations. Follow customers, your community, your competitors. Find key influencers and bloggers. See who follows who. Pay attention to RT’s.
Twitter Tools Hootsuite– Daily management Smart Phone Apps iPhone: EchoFon/Twitter Droid: Seesmic/Tweetcaster Blackberry: TiwtterBerry TwitterGrader– Top users, quality Klout– User quality Twibes/WeFollow– User Finder #FF – Follow Friday (user finder) SocialOomph– Autofollow users Jing – Sharing images and videos http://oneforty.com- Directory of tools
7 Deadly Sins Greed: Twitter by default is a self-centered tool, but it's 100 times better if used as a conversational tool. Gluttony: Get followers fast!!!! Sloth: Imagine having a conversation in person with someone where that person takes an hour to reply to you, face-to-face.
7 Deadly Sins Envy: We should follow people based on interest, not out of courtesy. Wrath: It takes a thousand tweets to build a reputation and one to change it all. Think first. Lust: We are visual beings. Every tweet, every DM, represents your company, and more specifically you as a person. Pride*: Don't just talk about yourself, spread pride of others, too. Retweet, comment, and share their accomplishments.