Radio 2.0 París José María García-Lastra            @jmglastra10 Best tools to improve user and brand engagement
…from the 20th to the 21st Century Radio …2
The new listener:    1. Now is Interactive.    2. Is not passive.    3. Wants personalization.    4. Wants to take editori...
The new Radio:    1. There are multiple channels.    2. Radio no longer has the exclusive last hour.    3. A content for e...
How to adapt to the channel???    How to improve engagement??5
The engagement pyramid of the 21st Century Radio    ++ Engagement    + Engagement6
The engagement pyramid of the 21st Century Radio    ++ Engagement    + Engagement7
+ Engagement.10.- New Publishing Formats: Timeline    It allows to present the events in a timeline format. Allowing us to...
+ Engagement.9. Integrating Social Media since the production:  Paloo.    The user participates in the productive process,...
+ Engagement.8.- Multichanneling: Paloo, multichannel.     Intuitive CMS, agile and flexible, prepared for the contents ma...
+ Engagement.7. New Contents: CRMS and semantic tools, Big  Data.11
+ Engagement.6. Proactive search of the user: Campaign  manager.     Communication circuits with specific contents for a c...
+ Engagement.5. New Platforms: Merkur.     It´s a tool that facilitates the quick adaptations of a brand from a web channe...
+ Engagement.4. New Advertising: interactive, multimedia,  using AR.     Advertising enriched with AR applications that pr...
+ Engagement.3. New Contents Formats: Linking through AR     Tool based on Augmented Reality that allows to:       • Link ...
+ Engagement.2. Thematization: Theme Channels     Tool that works as a bridge between the CMS and the WEB, as a non intrus...
+ Engagement.1. Personalization: Personalized Channels.     With the CMS the user can generate their own program schedule ...
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Mi participación en Radio 2.0 París

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10 herramientas para mejorar el Engagement en Radio 2.0. Combinando Realidad Aumentada con personalización y otras funcionalidades.

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Mi participación en Radio 2.0 París

  1. 1. Radio 2.0 París José María García-Lastra @jmglastra10 Best tools to improve user and brand engagement
  2. 2. …from the 20th to the 21st Century Radio …2
  3. 3. The new listener: 1. Now is Interactive. 2. Is not passive. 3. Wants personalization. 4. Wants to take editorial decisions. Im in charge now3
  4. 4. The new Radio: 1. There are multiple channels. 2. Radio no longer has the exclusive last hour. 3. A content for each person. 4. The advertising can be tailored to each listener. When, where and what you want.4 All the channels.
  5. 5. How to adapt to the channel??? How to improve engagement??5
  6. 6. The engagement pyramid of the 21st Century Radio ++ Engagement + Engagement6
  7. 7. The engagement pyramid of the 21st Century Radio ++ Engagement + Engagement7
  8. 8. + Engagement.10.- New Publishing Formats: Timeline It allows to present the events in a timeline format. Allowing us to include all the information associated to the event: audio, video, images, links…8
  9. 9. + Engagement.9. Integrating Social Media since the production: Paloo. The user participates in the productive process, providing contents (UGC), proposing topics and suggesting opinions from the Social Networks.9
  10. 10. + Engagement.8.- Multichanneling: Paloo, multichannel. Intuitive CMS, agile and flexible, prepared for the contents management on different channels and their visualization from the different devices.10
  11. 11. + Engagement.7. New Contents: CRMS and semantic tools, Big Data.11
  12. 12. + Engagement.6. Proactive search of the user: Campaign manager. Communication circuits with specific contents for a concrete target. They are manageable using a CMS that generate different schedules attending to: time, day, and location of every one of the integrated screens of the circuit, they give us the possibility of focusing our campaigns to our target, augmenting their impact and efficiency.12
  13. 13. + Engagement.5. New Platforms: Merkur. It´s a tool that facilitates the quick adaptations of a brand from a web channel to any other (smartphone, tablet, SmartTV, videogames console, etc.) to access it via a navigator or from an app.13
  14. 14. + Engagement.4. New Advertising: interactive, multimedia, using AR. Advertising enriched with AR applications that produce a more direct impact and influence on the consume impulse.14
  15. 15. + Engagement.3. New Contents Formats: Linking through AR Tool based on Augmented Reality that allows to: • Link audio contents (stream signal, podcast, etc.) with an image. • Link contents associated to the images that are published on an online radio player.15
  16. 16. + Engagement.2. Thematization: Theme Channels Tool that works as a bridge between the CMS and the WEB, as a non intrusive form, and allows that a mainstream Radio offers to the audience a theme channels portfolio.16
  17. 17. + Engagement.1. Personalization: Personalized Channels. With the CMS the user can generate their own program schedule of specific channels based on their tastes and information needs.17

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