Insurance Information                            as an Information MapJosé M. Guerrerohttp://www.infoseg.com/jm@infoseg.co...
SUMMARY OF THE PRESENTATION• Introducion to Information Maps• Difference between Information Maps and classical Informatio...
INTRODUCTION TO INFORMATION MAPS
MIND MAP - DEFINITION      A Mind Map is a graphical      technique to visualize connections      between several ideas or...
EXAMPLE OF MIND MAP
IDEA MAP - DEFINITION     An Idea Map is a Mind Map adapted     to the communication needs of the     business world and t...
EXAMPLE OF IDEA MAP
INFORMATION MAP - DEFINITION     An Information Map is an Idea Map     that includes spreadsheets and     charts.
EXAMPLE OF INFORMATION MAP
INFORMATION MAP FILE - CHARACTERISTICS      • Can be copied to an USB key      • Can be downloaded from the Internet      ...
DIFFERENCES BETWEEN INFORMATION MAPS AND CLASSICALMETHODS TO SEND INFORMATION TO CUSTOMERS
CLASSICAL METHODS TO SEND INFORMATION TOCUSTOMERS                              Several pages                              ...
INFORMATION MAPS TO SEND INFORMATION TO CUSTOMERS•   Overview and Detail at the same time•   Graphic display•   All inform...
ADVANTAGES OF USING INFORMATION MAPS
IMPROVED DISTRIBUTION OF INFORMATION
IMPROVED EXCHANGE OF INFORMATION
FOSTER CUSTOMER LOYALTY
COORDINATION BROKER - COMPANY - CUSTOMER
IMPROVED COMMUNICATION OF OFFERS TO CUSTOMERS
IMPROVED INFORMATION ABOUT NEWPRODUCTSANDCOVERAGES
INNOVATION IN THE COMPANY
STAND OUT FROM COMPETITORS
IMPROVED SERVICE
REDUCED COSTS
ELIMINATION OF PAPER
WITHOUT IMPORTANT CHANGES IN THE ITSYSTEM OF THE BROKER
WITHOUT CHANGES IN THE IT SYSTEM OF THE CUSTOMER
RECIPIENTS OF THE INFORMATION
CUSTOMERS – PRIVATE
CUSTOMERS - COMPANIES
TYPES OF USE OF THE RECEIVED INFORMATION
3 USES• Only to display or print the information• Modification of the information and addition of comments• Collaboration ...
ONLY TO DISPLAY OR PRINT THE INFORMATION(Using a free Viewer downloadable from the Internet)
COMMENTS AND MODIFICATION(With optional software)
COLLABORATION ON THE INTERNET(With optional software)
EXAMPLES OF INFORMATION MAPS IN INSURANCE
INFORMATION FOR CUSTOMERS (Initial View)
POLICIES INFORMATION (Level 2 View)
POLICIES INFORMATION (Level 3 View)
POLICIES INFORMATION (Level 4 View)
POLICIES TRANSACTIONS – THIS MONTH (Level 4)
POLICIES TRANSACTIONS - THIS MONTH (Level 4)
POLICIES TRANSACTIONS – THIS YEAR (Level 4)
RECEIPTS INFORMATION (Level 2)
CLAIMS INFORMATION (Level 3)
MESSAGES (Level 2)
MESSAGES (Level 3)
CONCLUSIONS
Are you going to integrate this technology in your businessstrategy?
Or maybe you prefer to take risks??
DISCUSSION
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Exchange of insurance information using information maps

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Exchange of information between insurance companies, insurance brokers and customers using information maps (mind maps)

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Transcript of "Exchange of insurance information using information maps"

  1. 1. Insurance Information as an Information MapJosé M. Guerrerohttp://www.infoseg.com/jm@infoseg.com© Infoseg, S.A. 2009-2012
  2. 2. SUMMARY OF THE PRESENTATION• Introducion to Information Maps• Difference between Information Maps and classical Information• Advantages of using Information Maps• Recipients of the Information• Types of use of the received information• Examples of Information Maps in Insurance• Conclusions
  3. 3. INTRODUCTION TO INFORMATION MAPS
  4. 4. MIND MAP - DEFINITION A Mind Map is a graphical technique to visualize connections between several ideas or items of information and that follows a strict set of rules.
  5. 5. EXAMPLE OF MIND MAP
  6. 6. IDEA MAP - DEFINITION An Idea Map is a Mind Map adapted to the communication needs of the business world and that does not follow such an strict set of rules.
  7. 7. EXAMPLE OF IDEA MAP
  8. 8. INFORMATION MAP - DEFINITION An Information Map is an Idea Map that includes spreadsheets and charts.
  9. 9. EXAMPLE OF INFORMATION MAP
  10. 10. INFORMATION MAP FILE - CHARACTERISTICS • Can be copied to an USB key • Can be downloaded from the Internet • Can be sent as an attached file in an email • Can be examined with a free viewer • Can be modified by the person who receives it
  11. 11. DIFFERENCES BETWEEN INFORMATION MAPS AND CLASSICALMETHODS TO SEND INFORMATION TO CUSTOMERS
  12. 12. CLASSICAL METHODS TO SEND INFORMATION TOCUSTOMERS Several pages Linear Many screens Linear
  13. 13. INFORMATION MAPS TO SEND INFORMATION TO CUSTOMERS• Overview and Detail at the same time• Graphic display• All information in a single screen• Associative, not linear
  14. 14. ADVANTAGES OF USING INFORMATION MAPS
  15. 15. IMPROVED DISTRIBUTION OF INFORMATION
  16. 16. IMPROVED EXCHANGE OF INFORMATION
  17. 17. FOSTER CUSTOMER LOYALTY
  18. 18. COORDINATION BROKER - COMPANY - CUSTOMER
  19. 19. IMPROVED COMMUNICATION OF OFFERS TO CUSTOMERS
  20. 20. IMPROVED INFORMATION ABOUT NEWPRODUCTSANDCOVERAGES
  21. 21. INNOVATION IN THE COMPANY
  22. 22. STAND OUT FROM COMPETITORS
  23. 23. IMPROVED SERVICE
  24. 24. REDUCED COSTS
  25. 25. ELIMINATION OF PAPER
  26. 26. WITHOUT IMPORTANT CHANGES IN THE ITSYSTEM OF THE BROKER
  27. 27. WITHOUT CHANGES IN THE IT SYSTEM OF THE CUSTOMER
  28. 28. RECIPIENTS OF THE INFORMATION
  29. 29. CUSTOMERS – PRIVATE
  30. 30. CUSTOMERS - COMPANIES
  31. 31. TYPES OF USE OF THE RECEIVED INFORMATION
  32. 32. 3 USES• Only to display or print the information• Modification of the information and addition of comments• Collaboration on the Internet
  33. 33. ONLY TO DISPLAY OR PRINT THE INFORMATION(Using a free Viewer downloadable from the Internet)
  34. 34. COMMENTS AND MODIFICATION(With optional software)
  35. 35. COLLABORATION ON THE INTERNET(With optional software)
  36. 36. EXAMPLES OF INFORMATION MAPS IN INSURANCE
  37. 37. INFORMATION FOR CUSTOMERS (Initial View)
  38. 38. POLICIES INFORMATION (Level 2 View)
  39. 39. POLICIES INFORMATION (Level 3 View)
  40. 40. POLICIES INFORMATION (Level 4 View)
  41. 41. POLICIES TRANSACTIONS – THIS MONTH (Level 4)
  42. 42. POLICIES TRANSACTIONS - THIS MONTH (Level 4)
  43. 43. POLICIES TRANSACTIONS – THIS YEAR (Level 4)
  44. 44. RECEIPTS INFORMATION (Level 2)
  45. 45. CLAIMS INFORMATION (Level 3)
  46. 46. MESSAGES (Level 2)
  47. 47. MESSAGES (Level 3)
  48. 48. CONCLUSIONS
  49. 49. Are you going to integrate this technology in your businessstrategy?
  50. 50. Or maybe you prefer to take risks??
  51. 51. DISCUSSION

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