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Social media checklist

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During initial discussions with potential clients, I have received great praise on my own marketing strategies, receiving such comments as, "I love what you have incorporated into your LinkedIn …

During initial discussions with potential clients, I have received great praise on my own marketing strategies, receiving such comments as, "I love what you have incorporated into your LinkedIn profile" or "I love how all your links connect so seamlessly to each other and how you have all the buttons on your blog and website, so I can easily navigate to your Facebook page and your Twitter profile". Typically, they go on to state that they wish they had the same type of set-up for their own business. It is in response to these comments that I decided to create this checklist.

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  • Thank you Cindy. I appreciate your suggestion and will incorporate for my next posting.
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  • This is great information though I would change one thing on the Twitter checklist and it's that the first 5 things can be accomplish using Hootsuite instead of using 4 different tools.
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  • 1. Social Media Strategy Checklist Jaimie Skultety, President A Virtual Assistant 4 You WEB - www.AVirtualAssistant4You.com BLOG - YourPartnerInProductivity.wordpress.com LINKEDIN - www.LinkedIn.com/In/AVirtualAssistant4You TWITTER – www.Twitter.com/AVA4YOU FACEBOOK – www.Facebook.com/AVirtualAssistant4You TOLL-FREE PHONE & FAX: 877-798-7701
  • 2. A VIRTUAL ASSISTANT 4 YOU SOCIAL MEDIA STRATEGY CHECKLISTI’ll not be modest here – I can really make a difference to your business life if you are not yet on boardwith Social Media or are still needing help – through my own experience using Social Media for mybusiness and hours and hours of research, I have become an expert, and can walk you through it in plainEnglish and get you comfortable with a full understanding of the “platforms” and all the other “buzzwords”, eliminate your fears and let you know exactly what will benefit your particular business. I canteach you how to stay current and what you will need to do on an ongoing basis; alternatively, if youdon’t have the time, at a reasonable cost you can hire me, and I or one of my specialist team will handlethe work for you.BUT WITHOUT ANY UP-FRONT EXPENSE RIGHT HERE IN ONE DOCUMENT I AM PROVIDING ALIST I AUTHORED OF ALL THE MAIN WAYS SOCIAL MEDIA IS USED.Since you are reading this, you will have already seen some of the Social Media output of my owncompany, A Virtual Assistant 4 You. Please take a good look through this website and notice ways I useSocial Media to enhance my business and personal image, and keep it vibrant, relative and active. Itattracts new clients and impresses existing clients, many of whom I have since helped with their ownonline presence by creating Facebook Pages, Twitter Accounts, LinkedIn Profiles, Newsletters, Blogs, etc.All of these and other platforms I use to great effect – no one can afford to ignore how essential SocialMedia is today.Wouldn’t it feel great to be praised for your Social Media presence, with potential clients as well asexisting clients making such comments as “I love what you have incorporated into your LinkedIn Profile” or“It’s great how all your links connect so seamlessly to each other” and “Having all the buttons on your blogand website make it easy to navigate to your Facebook Page and your Twitter Profile”? These are examplesof comments made to clients who have followed my guidance.If you are not already set up with Social Media or are just dabbling in it, I expect it all seems verydaunting, but you don’t need to do it all. We can talk about your business and choose the Social Mediaplatforms that make sense, and then figure out if you can manage them in-house or whether you wouldbe better off using my company’s services. In the meantime, start by studying the check list on thefollowing three pages, and feel free to contact me.Your Partner in Productivity,Jaimie Skultety, PresidentA Virtual Assistant 4 You Toll-Free Phone & Fax: 877-798-7701 Web: http://www.AVirtualAssistant4You.com | Blog: http://YourPartnerInProductivity.wordpress.com Email: Jaimie@AVirtualAssistant4You.com Facebook: http://www.Facebook.com/AVirtualAssistant4You Twitter: http://www.Twitter.com/AVA4You LinkedIn: http://www.LinkedIn.com/in/AVirtualAssistant4You
  • 3. A VIRTUAL ASSISTANT 4 YOU SOCIAL MEDIA STRATEGY CHECKLIST*For clients who are new to Social Media or unfamiliar with aspects of it, I will walk and talk you through anything inthis checklist which you do not understand. Social Media needs to be an integral part of your business.business.LINKED INMake sure profile is 100% complete Invite new contacts to Connect; remind where you met if necessary Request *Recommendations from your connections Provide an unsolicited Recommendation; you will likely receive one in return Change generic “My Website” to “XYZ Company website” Use Applications to Link Your Blog & Twitter to Profile Use Application for Recommended Reading List Create & Link SlideShare (PowerPoint)/Google Docs presentation Join Groups of interest to your Target Audience and/or create a Group Find a Discussion with “Most Comments” & **share your insight or expertise Post or answer a Question; Start a Discussion Add Linked In button to your Blog and/or website  *You can upload as Testimonials on your website.**You can re-purpose to use as a blog post, article, etc.TWITTERUse TwitterFeed to Auto “Tweet” new Blog Posts Use SocialTweet or Hootsuite to automatically update your Facebook Page ReTweet information relevant to your audience (RT @XYZ) Use TweetDeck or Hootsuite to monitor your Twitter feeds Use Social Oomph to schedule Tweets & Direct Messages Use Twitter Events to promote events Subscribe to AllTop, Mashable, & Google Alerts for content or ideas Follow Fridays; use @XYZ to recommend someone to follow to your audience Create custom background to brand yourself on Profile page Create thoughtful Bio; be sure to add a link to your website Send a Direct Message to comment on a relevant tweet; form relationships Add Twitter button to your Blog and/or website Note: Upload your database into Gmail; then to Twitter to invite them to follow you Toll-Free Phone & Fax: 877-798-7701 Web: http://www.AVirtualAssistant4You.com | Blog: http://YourPartnerInProductivity.wordpress.com Email: Jaimie@AVirtualAssistant4You.com Facebook: http://www.Facebook.com/AVirtualAssistant4You Twitter: http://www.Twitter.com/AVA4You LinkedIn: http://www.LinkedIn.com/in/AVirtualAssistant4You
  • 4. A VIRTUAL ASSISTANT 4 YOU SOCIAL MEDIA STRATEGY CHECKLIST*For clients who are new to Social Media or unfamiliar with aspects of it, I will walk and talk you through anything inthis checklist which you do not understand. Social Media needs to be an integral part of your business.business. BLOGGING Integrate your Blog into your Website  Create Gravatar Footprint to “lead” prospects to blog/site  Post on other people’s blogs with relevant comments  Use Keywords & Categories on every post  Ask for Guest Bloggers to submit content (be sure to proofread first)  Install Google Analytics or Site Meter on every page  Add [tweetmeme] before each post for “ReTweet” icon  Post a combination of long & short posts; use bullet points  Create RSS Feed for Subscribers  Offer for others to publish your post on their blog w/signature & credits  Integrate Videos, Photos & Clip Art within posts  Post regularly; at least twice a month  FACEBOOK Once you have 25 followers, create your custom URL: www.Facebook.com/XYZ  Use Networked Blogs Application & Invite Friends to follow  Add Tab to promote Events  Use Wildfire app/tab for Contests & Promotions  Comment on other pages; include link to your page  Obtain permission to post to other pages using @(MyPage)  Design Welcome page using FBML; designate as landing page  Announce & promote Special Offers  Ask open-ended questions; Use polls  Add “Page” button to your blog and/or website  Use Ads for Targeted traffic  Respond to comments posted on page; Engage your audience  Toll-Free Phone & Fax: 877-798-7701 Web: http://www.AVirtualAssistant4You.com | Blog: http://YourPartnerInProductivity.wordpress.com Email: Jaimie@AVirtualAssistant4You.com Facebook: http://www.Facebook.com/AVirtualAssistant4You Twitter: http://www.Twitter.com/AVA4You LinkedIn: http://www.LinkedIn.com/in/AVirtualAssistant4You
  • 5. A VIRTUAL ASSISTANT 4 YOU SOCIAL MEDIA STRATEGY CHECKLIST*For clients who are new to Social Media or unfamiliar with aspects of it, I will walk and talk you through anything inthis checklist which you do not understand. Social Media needs to be an integral part of your business. EVENT MARKETING Offer a free teleseminar to promote your event; offer a discount for attendees  Use Twitter Events  Post to Facebook Page “Events” Tab  Use Event Brite and/or Evites  Use Constant Contact Event Marketing  1Shopping Cart  Post on LinkedIn Events Application  Integrate PayPal if there will be a charge to attend  Create Nametags from attendance list  Start a LinkedIn Discussion to promote event  Include Address, Map & Registration details  Include relevant logo in promotion & website or landing page for registration  Specify Start & End times  NEWSLETTER Decide on format (Newsletter, Postcard, Flyer)  Scan your signature; include Social Media links  Include hyperlinks throughout; make sure ALL links work properly  Create a “catchy” tagline  Offer Coupons or Promotions  Use exact colors from company logo for background  Create series of Autoresponders  Offer something for free in exchange for subscription  Create Double-Opt In & Easy Unsubscribe  Archive newsletters on your website  Offer options for Forwarding & for others to post on their Social Network sites  Create a Welcome letter as an Autoresponder  Toll-Free Phone & Fax: 877-798-7701 Web: http://www.AVirtualAssistant4You.com | Blog: http://YourPartnerInProductivity.wordpress.com Email: Jaimie@AVirtualAssistant4You.com Facebook: http://www.Facebook.com/AVirtualAssistant4You Twitter: http://www.Twitter.com/AVA4You LinkedIn: http://www.LinkedIn.com/in/AVirtualAssistant4You