User Centred Copy

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    Notes on slide 1

    In this example the form fields are written to sound conversational and softer. Reflecting the more challenging emotional conditions present during a customer’s claim. If anyone was injured, the claim form requests that the claimant calls the insurer as they would like to have a more personal conversation.

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    User Centred Copy - Presentation Transcript

    1. http://www.norwichunion.com/form/car-claims
    2. http://www.devshop.com/Pages/Product/WhatsDifferent.aspx
    3. https://secure.moo.com/account/signin.php?return=
    4. http://www.panic.com/coda/
    5. http://www.mozilla.com/en-US/404
    6. http://www.google.com/calendar
    7. http://photojojo.com/
    8. http://www.picnik.com/
    9. Little touches make a difference FlickR’s button to escape from Adult content MIT’s campus map Google Mail FlickR Community Amazon’s book preview Google Chrome
    10. Plus Almost anything that Mini do online ( http:// www.miniusa.com ) First Direct ( http://www.firstdirect.co.uk ) have stand-out in a Financial Services market although Mint / Geezeo and Wesabe are more natural feeling. It’s worth looking through the great work done for Bjorn Borg underwear in Sweden ( http://www.bjornborg.com/en/Love/ ) for the way in which they integrate a joyful tone of voice throughout the shopping experience. Starbucks coffee at home ( http:// www.starbuckscoffeeathome.com / ) does a great job of bringing the feel of a barista's advice to the online environment through a combination of copy and needs-based decision making.

    + jmg111jmg111, 11 months ago

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    Exemplar user-centric copy. Produced to compel a cl more

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