Mobile SRM offering by Business & Decision and Microstrategy
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Mobile SRM offering by Business & Decision and Microstrategy

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Mobile SRM by Business & Decision and Microstrategy lets you publish on Apple App Store an application to communicate strategy and financial results to investors, shareholders, analysts and business ...

Mobile SRM by Business & Decision and Microstrategy lets you publish on Apple App Store an application to communicate strategy and financial results to investors, shareholders, analysts and business partners .

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    Mobile SRM offering by Business & Decision and Microstrategy Mobile SRM offering by Business & Decision and Microstrategy Presentation Transcript

    • Mobile BI: New Challenges for the CFO’s Office? Introducing Mobile SRM (Stakeholder Relationship Management) 1/12/2010 01 56 21 21 21 Business & Decision 153 rue de Courcelles 75017 PARIS Jean-Michel FrancoJean-michel.franco@businessdecision.com
    • 12/5/2010 CFO Plan: Developing Closer Relationships with your Stakeholders Communicate Build trust with your market with your metrics Highlight progresses Solid financial and achievements criteria to external as a stakeholders foundation… Develop Define & fuel Provide ideas Support the corporate overall and insights new ideas and strategy strategy CFO strategies Drive financial Finance initiatives and implement Manage Allocate the right your operations resources to execute strategy Source : ADN du DAT - Ernst & Young2
    • 05/12/2010 What is Stakeholder Relationship Management (SRM) and why now? Mobile apps, the • Aim: To communicate efficiently and give all stakeholders the right channel to information they need deliver SRM ? • Target: Investors, Financial analysts, Media, Regulators, • An innovative channel, reaching business partners and the public target populations already • Key content: facts and figures, equipped with mobile devices reports and documents concerning • Rich content (multimedia, the company, key messages from interactive user experience, etc.) the CFO and/or CEO • An application rather than a site  easy to customize, embedded security, etc. What is SRM ?3
    • Business & Decision and Microstrategy’s Joint Solution: Ready to go Mobile SRM (iPhone and iPad) Application4
    • 12/5/2010 How to rollout the Mobile SRM Offering? SRM Starter Kit Packaged SRM as a Service • Development and rollout of the • Quarterly update of the €20 application for annual or quarterly K application content, with respect available in 6 results publication (5 predefined to quarterly results publication weeks scenarios, 5 interactive analyses) (*) • SaaS Hosting • iPad or iPhone application • Up to 10 concurrent connections published on Appstore to the BI back end • Hosting of the application back end for 3 months on the Business & Decision Eolas Green Data €1 K / month Center (*) SRM Extension Kit as a Service • Personalized application with dedicated models, dash- boards and content • Wide scope in terms of information and related analyses (Sustainability-related reporting, market data, etc.)* :Draft estimation, subject to change before final release • Role-based personalization and security • Mobile marketing (promotion of applications)5
    • 12/5/2010 What are the Benefits of Mobile CRM? Enterprise perspective • Advance in the forefront of the mobile revolution • Position brand on the App Store with well-managed corporate communications • Highlight a commitment to shareholders, investors, business partners, etc CFO perspective • Leverages the power of a new communication channel to provide value to their stakeholders • High-tech • Engaging and personalised for stakeholders • Direct contact: one to one, anywhere, anytime, in any form • Demonstrate the ability to innovate, inside and outside the company, both to a large audience and to a very targeted one (investors) CIO perspective • Rollout the company’s mobile strategy in a very favorable context • Highly visible, internally and externally • Very limited investments, no CAPEX (no need to buy devices for internal use, SaaS, etc.) • Leverages and proof tests the most innovative IT technologies (Mobility, SaaS, etc.), at no risk • Core data need to be public, so no security issues • Limited technical challenges (and outsourced !)6
    • Mobile BI: New Challenges for the CFO’s Office? Introducing Mobile SRM (Stakeholder Relationship Management) 1/12/2010 01 56 21 21 21 Business & Decision 153 rue de Courcelles 75017 PARIS Jean-Michel FrancoJean-michel.franco@businessdecision.com
    • Annexes : Main Menu 8
    • Annexes: Screenshots - Company, International Presence, News Company Locations Business & Decision is an international Consulting and Systems Integration (CSI) company. As a leader in Business Intelligence (BI), Customer Relationship Management (CRM), and a major supplier of services for e-Business and Enterprise Information Management (EIM), Business & Decision contributes to clients success by driving maximum business performance. With a reputation for functional and technical expertise, supported by strategic partnerships with all 9
    • Annexes: Screenshots - Insights From the CEO, Key Figures, Analyses Message from the Board Key Figures Analyses Consolidated Revenue by Revenue market Operational Net Profit Profit Staff numbers 10
    • Screenshots: Outlook, Innovations, More… Prospects Innovations More… Financial The Group has now been experiencing Calendar significant growth over the last several consecutive quarters, reflecting an overall increase in performance. An ambitious recruitment plan has been put Download in place in order to support the increased activity levels foreseen in the upcoming Annual Report months. Increasing profit margin and cash flow also www continues to be one of the Groups main priorities. Website 11