Transcript of "Mobility and Business Intelligence : A marriage made in heaven"
Jean-Michel FrancoInnovation and solutions Directorjeanfirstname.lastname@example.orgTelephone, : +33 6 67 70 01 32Twitter : @jmichel_francoMobility andBusiness Intelligence :A marriage made in heaven08h30 - 09h00 Welcome09h00 - 09h20 Mobility stakes09h20 - 10h00 Roambi Presentation, and demo10h00 - 10h15 Mobile BI success factorswhere to start ?10h15 - 10h30 Q&As
Business & Decision is a globalConsulting & Systems Integrator2012 : 221,9 M€22 500 Employees 16 Countries Multi-SpecialistBIPMCRMEIME-busUnique expertise recognized by leading independent industry analysts• Business Intelligence & EPM “European Marketscope for BI Services”. Gartner• Customer Relationship Mgt & MDM “CRM Wordwide Magic Quadrant”. Gartner• E-Business “Interactive Design Agency Overview, Europe, 2013 ”. Forrester
Business & Decision solutions : mobilizing youremployees, customers and business processes3Mobilecustomer/consumerE-businessSocialnetworks&intranetsMobile EnterpriseCRMBusinessIntelli-genceEnter-priseapps (lifesciences,ERP…)Device SelectionMobile Device ManagementChange ManagementPrepareImproveInnovate…Dedicated expertise withclose links with leadingmarket vendors
Mobility’s revolution is well under way…andenterprise isn’t a forerunner4http://fr.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
Mobility : for who?-> Customer facing activities first… but not only50 10 20 30 40 50 60Dont knowOtherManufacturingPurchasingSupply chainOffice of the CxOCorporate servicesR&DMarketingCustomer ServiceField ServicesSalesWhat are the key activities targeted for your mobility ?Sources : Forrester
Sources:• Dresdner Mobile Business IntelligenceMarket Study (11/2012 via RoamBI)Mobility: why?-> For which applications ?0 0,5 1 1,5 2 2,5 3 3,5 4Video conference,chatSocial NetworksERPGeo-localisationCollaborativeCRMBusiness IntelligenceContacts, agenda…E-mail61% Consider Mobile BI Mobile as “critical” or “very important” (vs. 52% in 2010).6
New challenges brought by mobility: multi channel7
Mobile computing provides unique experience andfeaturesIntimacyImmediacyContext aware8screen sizeuser experience (e.g.: multi touch, swipe…)security featureslimitations of hardware resources
The last mile of Business Intelligence9BI as we want itBI as we know it
Mobile meets new use cases for Business Intelligence10• Same contents, but new devicesand new places of consumptionRight information to the rightone, right time, right place• A tool to exchange with peers,colleagues, managementExecutive dash-boards• At the store, shop floor, agency,warehouse…Actionable information, forthe field• For customers, partners…Information as a value addservice
Mobile BI : a giant step forward to reach informationmanagement grail11
Information as a value added service: the Fi’Com caseto deliver right financial information to stakeholders12Com’Fi
13BI as a competitive advantage (or your competitor’s) :the Mint example ?http://www.youtube.com/watch?v=rK6WLHNYjwM&feature=player_embedded
What should you expect from a mobile BI platform ?14FunctionalcoverageSpecializationon mobilityunique featuresAdaptive withlegacy/futuredevicesAdaptive vs.legacy andfutureapplicationsReady for massdeploymentAll in one• Consumers first• Packaged information• Apps, rather than reports• Rich & interactive user experience• Experience fits to device• On the fly integration of new releases,features (e.g.: Siri on iOS) and newdevices• Pace of new versions• Improves rather that replace legacy BI• But without scarifying mobility unique attributes• Back end performance• Push mode• Security• An application, rather thata tool suite
Which players on the market?15Mega vendors• IBM• Oracle• SAP• (Microsoft ? Sas ?)« aggregators»• Roambi (Mellmo)• myBI (Exxova )• CXO Cockpit• Zoom data…Enterprise BI pureplayers• Microstrategy• Information Builders• Yellowfin• Actuate…Data discoverypure players• Qlikview• Tableau• Tibco/Spotfire• …
What makes the difference between Mobile BI Solutions16Web app or native app ?BI platform or add-on ?User experienceSpeed of developmentFrequency of releasesSecurity management, admins workbenchAdvanced features - Offline mode - Navigation - Authoring- Write mode - Alerts
Success factors for Mobile BI17ExecutivesponsoringClearbusinessstakesBusinesscaseAvailableDataIntegration tothe legacysystemInfor-mationback-bone DeviceManagementSecurityInfras-tructureDashboardset renderingNavigationlayerDesignExploitationet supportChangeManagementRoll-out
18Information centricback office(corporateinformation hub)Analytics centricfront office(reporting factoryand self serviceaccess)BI apps (dash-boards, analyticalapps)A front desk is needed to deliver the last mile of BIConsumerization of BI ready to go? need new organizations
Use cases across industries19•Daily monitoring ofstores performance :reporting andanalytics (sales,logistics, staffing…)Specializedretailing• Extend the Sales forceworkplace withinsightsLife sciences•Promote the newcollection and plan itsroll-out with the shopsmanager and resellersLuxury/Fashion•Performance/profitability/status ofreal estate assets;locations analytics foremployees andcustomersReal Estate
7/7 : jump start your Mobile BI initiative in 7 days21Applications design & legacy system analysisDesign and choice of rendering templatesIntégration of analytics on top of the existing BI PlatformImplementationFeedbacks/ adjustmentsDocumentation, project outcomePresentation
Jean-Michel FrancoInnovation and solutions Directorjeanemail@example.comTelephone, : +33 6 67 70 01 32Twitter : @jmichel_francoMobile and BI :The wining combination08h30 - 09h00 Welcome09h00 - 09h20 Mobility stakes09h20 - 10h00 Roambi Presentation, and demo10h00 - 10h15 Mobile BI success factorswhere to start ?10h15 - 10h30 Q&As
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