Who Watches the Watchers? Analysis of Embedded Vision Adoption in Consumer Electronics
Upcoming SlideShare
Loading in...5
×
 

Who Watches the Watchers? Analysis of Embedded Vision Adoption in Consumer Electronics

on

  • 724 views

Samsung made a huge push for the eye tracking enabled technologies for the Galaxy SIV in their advertising. Our analysis of consumer adoption shows how many Galaxy SIV customers love or hated these ...

Samsung made a huge push for the eye tracking enabled technologies for the Galaxy SIV in their advertising. Our analysis of consumer adoption shows how many Galaxy SIV customers love or hated these features and why. We also pull examples of vision tracking from gaming consoles and examine consumer attitude about privacy and security in the face of recent gaffs by Facebook and the NSA with a call to action for OEM's to drive adoption by first getting the experience right and second getting the balance of privacy and security in alignment.
Along the way we sprinkle in bits of Design Thinking from Stanford, Japan's Quality Movement and a new framework from CEO John Feland, so you get your veggies along with dessert.
The results might surprise you!

Statistics

Views

Total Views
724
Views on SlideShare
585
Embed Views
139

Actions

Likes
0
Downloads
3
Comments
0

3 Embeds 139

http://www.argusinsights.com 125
http://www.linkedin.com 8
http://argusinsights.com 6

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • As the ubiquity of imaging sensors approaches the level of microprocessor adoption into every aspect of our lives, how are consumers responding to the benefits and perceived risk of unintended surveillance of these new solutions? What lessons can we pull from both the success of the Kinect and the failure of the Galaxy S4, combined with the growing interest/angst for the XBox One regarding the boundaries consumers are outlining with respect to embedded vision technologies? This discussion will pull insights from the market using the novel collection and analysis methods of Argus Insights and help build a picture of today's consumer and map expectations of embedded vision enable experiences moving forward.
  • Consumer needs

Who Watches the Watchers? Analysis of Embedded Vision Adoption in Consumer Electronics Who Watches the Watchers? Analysis of Embedded Vision Adoption in Consumer Electronics Presentation Transcript

  • Who Watches The Watchers? Consumer Perceptions of Embedded Vision Features in Consumer Electronics Dr. John Feland, CEO
  • Page 2© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Quis Custodiet Ipsos Custodes Fears shaped by 1984 and concerns of the Surveillance State not trusting citizens Reality defined by concerns of citizens not trusting each other
  • Page 3© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Quis Custodiet Ipsos Custodes More recently…
  • Page 4© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Does Anyone Really Care?
  • Page 5© 2013 Argus Insights, Inc. Confidential: Do Not Distribute A Bit About Our Methods – More Little Sister than Big Brother COLLECT Social media & other unstructured consumer responses REPORT Web based SaaS Reporting Tool with PowerPoint Ready Graphics ANALYZE Best-in-Class Quantitative and Qualitative Analytics
  • Page 6© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Yes Virginia, It’s Predictive of Consumer Adoption $- $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 $4,500 WorldWideMonthlySales Millions Comparing NPD Actual Tablet Sales to Argus Insights Predictions $ NPD Sold Actual Predicted Using Argus Insights Metrics Copyright © 2013 Argus Insights, Inc.
  • Page 7© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Experience Equity Tracking – Stock Chart for UX • Monitor Buzz and Delight for your customers products and the competition • Identify market disruptions • Instantly compare responses across the entire competitive landscape • Measure the market impact of – Competitive product launches – Firmware updates – Marketing campaigns • Find out why these disruptions are happening using our integrated qualitative analysis Delight Bubble area represents periodic Buzz Volume Bubble area represents periodic Buzz Volume Delight
  • Page 8© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Poached Egg Model of Innovation: Rolf Faste • New matters more than Good/Bad • Market decides where to move • Argus Insights Measures that market dynamic
  • Page 9© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Where do we look for evidence of adoption?
  • What can we learn from Smartphones?
  • Page 11© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Benchmarking Eye Tracking Enabled Handsets LG Optimus G Pro is delighting a niche market Galaxy S4 finally recovering after a rough launch
  • Page 12© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Sparse mentions of Eye Tracking in Consumer Reviews • Of 2242 consumer reviews, only 104 mention eye tracking • Of those 60% are negative, impacting adoption “[bought for] features it supposedly has like eye tracking and the camera featurs BUT NOTHING WORKS RIGHT!!!!!!! all the features are fake and dont work like they should!!!!” “The head and eye tracking is very twitchy but not really needed anyway” “The eye scrolling feature doesn't track me because either I wear glasses or the clear screen cover interferes with the sensors.” “Eye scroll comes in handy anytime you're working on your computer and have to look at your phone at the same time.” “cool sci-fi like eye tracking technology. I use it every day, I was on lunch eating my food and my hands were sticky but I controlled the web browsing switching between tabs, scrolling up and down all without touching the screen”
  • Page 13© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Complaints along two vectors- Performance and Battery “The eye scroll is too erratic as it goes very fast then stops then goes back up. The face recognition is also dumb as it takes way too long and the exact same lighting to recognize ( even with multiple pics stored) then unlock the screen so I disabled it.” “I bought this phone because of the Gesturing and Eye tracking. However I found them difficult to use. Also they drained my battery within hours, (even when idle) and my phone got kinda hot. I turned those features back off, and my battery went to normal expectancy (about a days use per charge).”
  • Page 14© 2013 Argus Insights, Inc. Confidential: Do Not Distribute 0 100 200 300 400 500 600 700 800 900 1000 12/13/2012 2/8/2013 3/20/2013 4/19/2013 5/19/2013 6/18/2013 TweetVolumementioning EyeScrolling Apple Blackberry HTC LG Nokia Samsung Eye Scrolling was a Key Feature for Galaxy S4 • Social Media buzz shows how much Samsung pushed feature in advertising campaigns • Little mentions from actual consumers anticipating features • Analysis of Consumer Reviews tell a similar story Most all buzz came from press releases, not consumer interest LG buzz due to IP conflicts on eye tracking Samsung Social Campaign, “what do you love about Galaxy S4?”
  • Page 15© 2013 Argus Insights, Inc. Confidential: Do Not Distribute But what about privacy concerns? • Within over 2200 consumer reviews, zero mention of privacy concerns for the Galaxy S IV • Love or hate the handset, Consumers were not concerned with privacy • An analysis of tweets adds to the story
  • Page 16© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Privacy and Spying discussions from Social 0 50 100 150 200 250 300 350 400 450 12/13/2012 1/13/2013 2/12/2013 3/10/2013 4/9/2013 5/14/2013 6/11/2013 7/7/2013 VolumeofSpyingandPrivacyTweets Privacy Related Mentions from Mobile Twitter Streams Apple Blackberry HTC LG Motorola Nokia Samsung 0 5 10 15 20 25 30 35 40 45 50 12/13/2012 1/20/2013 2/23/2013 3/29/2013 5/7/2013 6/11/2013 7/12/2013 VolumeofSpyingandPrivacyTweets Privacy Related Mentions from Mobile Twitter Streams (without HTC) Apple Blackberry LG Motorola Nokia Samsung HTC Settles with US FTC over Privacy Issues on millions of handsets Security hole in Samsung Smart TV allows video spying New Moto X phone will always be listening to enable voice commands Android App Spam to enable spying on mobile users, nannycam style
  • Page 17© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Kano Model of Needs – Where does Embedded Vision Fit? Delighters Must Haves Ideal Path of Features Performance Satisfaction
  • Games are watching consumers at play
  • Page 19© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Vision-based systems outperform Accelerometer systems Playstation Move seen as better motion controller initially Kinect wins holiday 2012 Wii U waits for Zelda…
  • Page 20© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Across platforms, few mentions of privacy concerns • Only 7 mentions of 2356 gaming reviews • Vision complaints from Microsoft Kinect Customers • Malware/Spyware complaints from Sony PlayStation Customers “I think it's creepy. with all of those cameras and such- who knows when Microsoft is spying on us for "advertising" purposes?” “and maybe [the Kinect is] the ultimate spyware to date?”
  • Page 21© 2013 Argus Insights, Inc. Confidential: Do Not Distribute How to drive adoption of Embedded Vision Esteem Love/ Belonging Safety/Security Physiological Self Actualization Maslow’s Hierarchy of Needs Feland’s Hierarchy of Features Compelling Experience Performance/ Consistency Efficient Resources Privacy Security Where consumers focustoday PathofConsumerAdoption Vulnerable Foundation Elements
  • Page 22© 2013 Argus Insights, Inc. Confidential: Do Not Distribute How to avoid the Three Mile Island of Embedded Vision?
  • Page 23© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Mis Education of Consumers – Laptop Webcams
  • Page 24© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Boiling the Frog, Facebook’s Privacy Default Swaps bio = "Love sports of all kinds."; birthday = "01/01/1980"; "favorite_athletes" = ( { id = 20242388857; name = "Usain Bolt"; } ); "first_name" = Chris; hometown = { id = 106033362761104; name = "Campbell, California"; }; id = 100003086810435; languages = ( { id = 108106272550772; name = French; }, { id = 312525296370; name = Spanish; } ); "last_name" = Colm; link = "https://www.facebook.com/chris.colm"; locale = "en_US"; location = { id = 104048449631599; name = "Menlo Park, California"; }; "middle_name" = Abe; name = "Chris Abe Colm"; timezone = "-7"; "updated_time" = "2012-08-09T03:33:32+0000"; username = "chris.colm"; verified = 1;
  • Page 25© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Key Takeaways • Embedded Vision solutions have to score the hat trick – Compelling – Consistent Performance – Private and Secure • Educate Consumers before they Mis-Educate themselves • Don’t Be Facebook
  • Page 26© 2013 Argus Insights, Inc. Confidential: Do Not Distribute Questions? Sign up for a free copy of the weekly Peek™ Report for Smartphones http://www.argusinsights.com/embedded-vision/free_report.html Or just email me at john.feland@argusinsights.com