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Shifts in Mobile Demand Ahead of Holiday 2013
 

Shifts in Mobile Demand Ahead of Holiday 2013

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Argus Insights Discusses with RCR Wireless Editor Martha Degrass on whether Apple or Samsung will fill the most stockings over Holiday 2013. By examining a mix of social media, consumer demand ...

Argus Insights Discusses with RCR Wireless Editor Martha Degrass on whether Apple or Samsung will fill the most stockings over Holiday 2013. By examining a mix of social media, consumer demand metrics and retail promotions, Argus Insights CEO, John Feland walks through what is driving consumer demand over the holidays.

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    Shifts in Mobile Demand Ahead of Holiday 2013 Shifts in Mobile Demand Ahead of Holiday 2013 Presentation Transcript

    • Mobile Holiday RoundUp
    • Social Tracking of Smartphone Brand Conversations 1000000 900000 800000 700000 Apple Phones 600000 Blackberry Phones 500000 HTC Phones LG Phones 400000 Motorola Phones 300000 Nokia Phones Samsung Phones 200000 100000 0 © 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 2
    • Social Tracking of Smartphone Brand Conversations 90000 80000 70000 60000 Blackberry Phones 50000 HTC Phones LG Phones 40000 Motorola Phones 30000 Nokia Phones Samsung Phones 20000 10000 0 © 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 3
    • Normalized Smartphone Social Mentions 6 5 4 3 Apple Phones Blackberry Phones 2 HTC Phones LG Phones 1 Motorola Phones Nokia Phones 0 Samsung Phones -1 -2 -3 11/10/13 11/17/13 11/24/13 12/1/13 12/8/13 12/15/13 12/22/13 © 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 4
    • Smartphone Gifting Discussions in Social 160000 140000 120000 100000 Apple Phones Blackberry Phones 80000 HTC Phones LG Phones 60000 Motorola Phones Nokia Phones 40000 Samsung Phones 20000 0 © 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 5
    • Smartphone Gifting Discussions in Social 5000 4500 4000 3500 3000 Blackberry Phones HTC Phones 2500 LG Phones 2000 Motorola Phones Nokia Phones 1500 Samsung Phones 1000 500 0 © 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 6
    • Normalized mentions of Gifting in Social 6 5 4 3 Apple Phones Blackberry Phones 2 HTC Phones LG Phones 1 Motorola Phones Nokia Phones 0 Samsung Phones -1 -2 -3 11/10/13 11/17/13 11/24/13 12/1/13 12/8/13 12/15/13 12/22/13 © 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 7
    • Retailer Social Mentions Over The Holiday Season 60000 50000 40000 Amazon Apple Retail AT&T 30000 Best Buy Staples 20000 Target Verizon Walmart 10000 11/10/13 11/12/13 11/14/13 11/16/13 11/18/13 11/20/13 11/22/13 11/24/13 11/26/13 11/28/13 11/30/13 12/2/13 12/4/13 12/6/13 12/8/13 12/10/13 12/12/13 12/14/13 12/16/13 12/18/13 12/20/13 12/22/13 12/24/13 0 © 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 8
    • © 2013 Argus Insights, Inc. Confidential: Do Not Distribute 12/24/13 12/22/13 12/20/13 12/18/13 12/16/13 12/14/13 12/12/13 12/10/13 12/8/13 12/6/13 12/4/13 12/2/13 11/30/13 11/28/13 11/26/13 11/24/13 11/22/13 11/20/13 11/18/13 11/16/13 11/14/13 11/12/13 11/10/13 Normalized Retailer Mentions 7 6 5 4 3 Amazon Apple Retail 2 AT&T 1 Best Buy Staples 0 Target -1 Verizon Walmart -2 -3 Page 9
    • Overall Demand Softened Just Before Holidays 1200 1000 Samsung 800 BlackBerry Nokia 600 Motorola LG 400 HTC Apple 200 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 © 2013 Argus Insights, Inc. Confidential: Do Not Distribute Page 10
    • New Smartphone Customers Not As Delighted Samsung 1 0.8 0.42 0.6 0.4 0.2 0 26 31 36 41 46 51 1 Apple 0.8 0.38 0.6 0.4 0.2 0 26 31 36 41 46 51 1 HTC 0.8 0.6 0.27 0.4 0.2 0 26 31 36 41 © 2013 Argus Insights, Inc. Confidential: Do Not Distribute 46 51 Page 11
    • New Smartphone Customers Not As Delighted 1 LG 0.8 0.6 0.4 0.48 0.2 0 26 31 36 41 46 51 1 Nokia 0.8 0.6 0.4 0.44 0.2 0 26 31 36 41 46 51 1 Motorola 0.8 0.6 0.4 0.09 0.2 0 BlackBerry -0.2 26 1 31 36 41 46 51 0.64 0.8 0.6 0.4 0.2 0 26 31 36 41 © 2013 Argus Insights, Inc. Confidential: Do Not Distribute 46 51 Page 12