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Presentation at LTE Americas Conference on What Potential User Experiences will drive adoption of 4G network Technology

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This lively presentation was given at the LTE Americas Conference in Dallas on 4 Nov 2009. Dr. Feland presented a few useful frameworks on how to design sticky experiences, provided some potential …

This lively presentation was given at the LTE Americas Conference in Dallas on 4 Nov 2009. Dr. Feland presented a few useful frameworks on how to design sticky experiences, provided some potential future user scenarios, and shared some innovative experience metric results in the smartphone market based on the new experience analytics capabilities of his company, Argus Insights.

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  • “Family Digital Assistant”Rich feature setInternet snackingSyncing with multiple PDA’sEmailAudrey Failed not because of the dotcom crash but because it was an incomplete experience.Complete disruption to people’s livesRequiring significant behavior changes & collateral technology
  • Need new photos to distance from SKT slides
  • http://articles.latimes.com/2008/nov/03/business/fi-iphone3
  • Transcript

    • 1. How LTE Enabled User Experiences Will Drive Adoption of 4G
      Dr. John Feland
      Executive Director,
      Stanford Global Design Innovation Course
      me310.stanford.edu
      Founder and CEO of Argus Insights
      www.argusinsights.com
      Copyright © 2009 Argus Insights, Inc.
    • 2. Measures of Product Development
      Cost
      Schedule
      Performance
      Copyright © 2009 Argus Insights, Inc.
    • 3. Cost, Schedule, and Performance Are Not Enough
      Copyright © 2009 Argus Insights, Inc.
    • 4. Mitigating Experience Risk
      3Com Ergo Audrey: Oct 2000 – June 2001
      Copyright © 2009 Argus Insights, Inc.
    • 5. New Products And Services Disrupt People’s Lives
      Copyright © 2009 Argus Insights, Inc.
    • 6. Users Have To Claw Up The Learning Curve
      Copyright © 2009 Argus Insights, Inc.
    • 7. Three ways to reduce the impact of disruption
      • Design the product or service to utilize existing habits and behaviors
      • 8. Teach the user how to use the new offering through marketing and advertising
      • 9. Offer a new experience so compelling that users embrace the disruption
      Copyright © 2009 Argus Insights, Inc.
    • 10. Product Form Drives The Initial User Experience
      Copyright © 2009 Argus Insights, Inc.
    • 11. Product Interaction Drives Long TermUX
      Copyright © 2009 Argus Insights, Inc.
    • 12. Drivers of user experience
      Impact of Industrial Design on User Experience
      Impact of Interface Design on User Experience
      Copyright © 2009 Argus Insights, Inc.
    • 13. Future Experiences Must Consider:
      Copyright © 2009 Argus Insights, Inc.
    • 18. “Feeling the whyis more important than knowing the what.”
      John Maeda, President,
      Rhode Island School of Design
      Copyright © 2009 Argus Insights, Inc.
    • 19. Three Future UX Scenarios
      Dispersed Hollywood
      Personal Assistants
      Multiscreen Experiences
      Copyright © 2009 Argus Insights, Inc.
    • 20. Dispersed Hollywood
      Crowdsourced blockbusters take over!
      Copyright © 2009 Argus Insights, Inc.
    • 21. Dispersed Hollywood: Challenging Giants
      2011
      2012
      2013
      II
      2015
      Copyright © 2009 Argus Insights, Inc.
    • 22. Potential Dispersed Hollywood Ecosystem
      Cloud Enabled
      Distributed Crowdsourced Production
      Multiple platform distribution
      Copyright © 2009 Argus Insights, Inc.
    • 25. The first experiments are happening today
      Crowdsourced content
      Existing Content
      Remixed to a new experience
      Content A
      Content B
      Content C
      Content D
      Fan Films
      Leverage Content and Characters
      Network of fans
      Copyright © 2009 Argus Insights, Inc.
    • 26. Personal Assistants
      Quality of Life is the new Quality of Service
      Copyright © 2009 Argus Insights, Inc.
    • 27. What Is The Ultimate Personal Assistant?
      Copyright © 2009 Argus Insights, Inc.
    • 28. How do we say “Not Now!”
      Copyright © 2009 Argus Insights, Inc.
    • 29. Now is a great time, but with whom?
      Copyright © 2009 Argus Insights, Inc.
    • 30. Multiscreen Connected Experiences
      Why should our lives be siloed by our devices?
      Copyright © 2009 Argus Insights, Inc.
    • 31. Today’s Media Experiences are Siloed
      Netflix
      Gaming
      Gaming
      Gaming
      Video Media
      Video Media
      Video Media
      Social Media
      Social Media
      Facebook
      Copyright © 2009 Argus Insights, Inc.
    • 32. "This was an amazing surprise to us to see how much games have taken off"
      Stan Ng, Apple's senior director of product marketing
      Copyright © 2009 Argus Insights, Inc.
    • 33. How can you monitor the user experience?
      Copyright © 2009 Argus Insights, Inc.
    • 34. Methods of capturing UX response
      Copyright © 2009 Argus Insights, Inc.
    • 35. User Delight in Smartphones
      Copyright © 2009 Argus Insights, Inc. Patent Pending
    • 36. User Delight in Smartphones
      Copyright © 2009 Argus Insights, Inc. Patent Pending
    • 37. User Delight in Smartphones
      Copyright © 2009 Argus Insights, Inc. Patent Pending
    • 38. Questions?
      Copyright © 2009 Argus Insights, Inc.