• Save
Consumer Trends in Wearable Devices and Flexible Displays, SID 2014
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Consumer Trends in Wearable Devices and Flexible Displays, SID 2014

  • 817 views
Uploaded on

Presentation by Argus Insights CEO, John Feland at Display Week 2014 on emerging trends in Wearable Technology and Flexible displays based on consumer research. What has FitBit done that continues......

Presentation by Argus Insights CEO, John Feland at Display Week 2014 on emerging trends in Wearable Technology and Flexible displays based on consumer research. What has FitBit done that continues to beat out Samsung, Basis and others? What lessons can be learned from successful designs that should be leveraged by new entrants?
Dr. Feland slices through the hype around wearables and dives deep into what is driving adoption and what separates the winners from losers.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
817
On Slideshare
750
From Embeds
67
Number of Embeds
3

Actions

Shares
Downloads
0
Comments
0
Likes
2

Embeds 67

http://www.argusinsights.com 48
http://www.slideee.com 15
https://www.linkedin.com 4

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Dick tracy 1946, Nokia morph feb 2008,
  • Key issues <br /> Battery life/charging problems <br /> App Integration <br /> Syncing

Transcript

  • 1. FlexoMobiWearPorto Displays Emerging Consumer Trends In Wearables And Implications For Displays Dr. John Feland, CEO
  • 2. Page 2© 2014 Argus Insights, Inc. Confidential: Do Not Distribute (Really) Brief Intro to Argus Insights COLLECT REPORTANALYZ E TAKE ACTION 0 10 20 30 40 50 60 0 1000 2000 3000 4000 5000 6000 7000 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 MillionsofiPhones;BillionsofdollarsinRevenue BuzzVolumeforiPhoneModels Argus Insights Beat Wall Street Estimates for Q2 2013 iPhone Sales Copyright© 2013 Argus Insights, Inc. Consensus Morgan Stanley Argus Insights Estimate Based onApple’s Actual Q2 iPhone Unit Volume • Mobile Phones • Home Automation • Consumer Electronics • Wearables • Appliances, Large and Small • Consumer Services • CPG and more!
  • 3. Page 3© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Does Listening to Consumers Actually Work? 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% Qtr3 Qtr4 Qtr1 2013 2014 IndexedBuzzVolume Chinese iPhone Consumer Buzz iPhone 4 iPhone 4S iPhone 5 iPhone 5C iPhone 5s 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% Qtr3 Qtr4 Qtr1 2013 2014 US, UK, CA iPhone Consumer Buzz iPhone 4 iPhone 4S iPhone 5 iPhone 5C iPhone 5S
  • 4. Page 4© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Does Listening to Consumers Actually Work? 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% Qtr3 Qtr4 Qtr1 2013 2014 IndexedBuzzVolume Chinese iPhone Consumer Buzz iPhone 4 iPhone 4S iPhone 5 iPhone 5C iPhone 5s 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% Qtr3 Qtr4 Qtr1 2013 2014 US, UK, CA iPhone Consumer Buzz iPhone 4 iPhone 4S iPhone 5 iPhone 5C iPhone 5S Apple Guides Towards Lower Revenue for Q1 Apple’s Q1 Breaks Sales Records GloballyArgus Insights knew Q1 was going to be huge APPL jumps 14% within days
  • 5. Page 5© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Wearables Being Shaped By Fiction And Fact
  • 6. Page 7© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Novelty Versus Addiction
  • 7. Page 8© 2014 Argus Insights, Inc. Confidential: Do Not Distribute What makes for a successful Wearable UX?
  • 8. Page 9© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Competitive Landscape for Wearables Samsung Sony Cookoo Fitbit Garmin Jawbone Magellan Martian MetaWatch Nike Pebble -1 -0.8 -0.6 -0.4 -0.2 0 0.2 0.4 0.6 0.8 1 0% 10% 20% 30% 40% 50% 60% ConsumerDelight(-1to1) % Mindshare based on Consumer Buzz FitBit Clear Winner Jawbone hit by reliability and quality issues Garmin and Samsung are more niche
  • 9. Page 10© 2014 Argus Insights, Inc. Confidential: Do Not Distribute First Some History – Pedometers, the first Wearable! -1 -0.8 -0.6 -0.4 -0.2 0 0.2 0.4 0.6 0.8 1 5/28/05 10/10/06 2/22/08 7/6/09 11/18/10 4/1/12 ConsumerDelight(-1to1) Fitbit-Wireless-Personal-Trainer Go Smart By Omron HJ-720ITFFP Pocket Pedometer with Advanced Omron Health Management Software HJ-105 Digital Pedometer - Color: Translucent Blue Omron HJ-112 Digital Pocket Pedometer Omron Hj-113 Pocket Pedometer, Walking Style, Black Omron HJ-151 Hip Pedometer for Aerobic Activity Omron HJ-303 GoSmart Tri-Axis Pocket Pedometer FitBit was off to a rocky start
  • 10. Page 11© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Consumers Want To Love Their Wearables…. • “Other functions (stop watch, team stuff, food logging) take too much fiddling around” “ • It also has a quirky problem synchronizing - seems to need WiFi, which makes no sense” • “The buzzy reminder is nice so when you're being a 'couch potato' it prods you to get moving” • “Sleep Data is very valuable for me since I have sleep issues“ • “Extremely comfortable so you forget you're wearing it“
  • 11. Page 12© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Evolving Wearable Segmentation High End Atheletes Counter Culture Technistas Obsessive Comm Disorder The Rest of Us Apple
  • 12. Page 13© 2014 Argus Insights, Inc. Confidential: Do Not Distribute
  • 13. Page 14© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Is Flex Next?
  • 14. Page 15© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Is Consumer Usage Different for Flexible Displays • G Flex buyers end up with different usage perceptions in key areas • Flex delight drive as much by curve as ability to bend the phone G Flex G2 Flex customers discuss web surfing more than G2 Movie watching key use for Flex buyers Email and Gaming are surprisingly similar across handsets Flex users getting more work done but reading less than G2
  • 15. Page 16© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Some Dreams Are Not Yet Coming True… • “specifications state “This phone may be bent flat up to 180 degrees for a limited period of time only” … When I called LG about the fact that their flexible phone cracked when flexed, they told me that they would never fix a cracked screen even if it was used strictly within the specifications When I asked them if that meant that "The flexibility of a flexible phone was not covered under warranty...” • “This is a top notch screen Unless, of course, you're visually impaired need to zoom into the font until it's 72point The curved design does the following things for me - cuts down on glare up to 50% outside, makes the phone much more natural feeling when being held up to the ear, makes watching movies feel truly cinematic”
  • 16. Page 17© 2014 Argus Insights, Inc. Confidential: Do Not Distribute Wearable/Flexible Displays And What The Rest Of Us Need What Users Want • Lower power to minimize care and feeding • Great readability in full sun to maximize usefulness • Flexible form factors to bend to user’s will • Rich colors for even richer communication and content snacking • Packaged in a device for less than a Rolex What is Likely • Power consumption will drive broader adoption • Readability prioritized over color displays • Flexibility a key delighter at the right price • Broader adoption will be driven by yet understood killer app • Displays will be at the center of the experienc
  • 17. Please contact us if you’d like to know more! http://www.argusinsights.com Twitter: @argusinsights 1-877-992-7487 sales@argusinsights.com