Right time-for-design-120918

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Right time-for-design-120918

  1. 1. The Right Time for Design Jens Meydam Zahnärztekasse AG @jmeydam Trifork GOTO Night Zürich 20 September 2012
  2. 2. Introduction
  3. 3. Thanks to ...• Jeff Sutherland• Jeff Patton• Marty Cagan
  4. 4. Scrum
  5. 5. Scrum| ---------------------------------------------- ... ---> goal
  6. 6. Scrum| ----------> | ----------> | ----------> | ---- ... ---> goal
  7. 7. Scrum| demo | demo | demo | ...| ----------> | ----------> | ----------> | ---- ... ---> goal
  8. 8. Scrum| plan demo | plan demo | plan demo | plan ...| ----------> | ----------> | ----------> | ---- ... ---> goal
  9. 9. Where does design fit into this?| plan demo | plan demo | plan demo | plan ...| ----------> | ----------> | ----------> | ---- ... ---> goal
  10. 10. Where does design fit into this?READY | READY | READY | v v v | plan demo | plan demo | plan ... | ----------> | ----------> | ---- ... ---> goal | execution | execution | execution | | | DONE v DONE v DONE v
  11. 11. Where does design fit into this?A) Part of execution → DONEB) Before execution → READY
  12. 12. Feature “Invoice Status”
  13. 13. Problem to be solved• Reminders?• Invoice paid?• When?
  14. 14. “The problem is the page with details. This is a good example. Once cases get a little complicated, the flow of events doesn’t make sense. The text in the columns ‘status’ and ‘action’ is confusing ...”
  15. 15. “... For dental clinics the history must be assimple as possible. What is more or less OK forour employees may be incomprehensible to our customers.”
  16. 16. Feature “Payment Data”
  17. 17. Problem to be solved• Administrative burden for customers: • Reconciliation of accounts with accounting statements received from us • Manual accounting entries• Initially no clear understanding of problem and potential solutions
  18. 18. Conclusion
  19. 19. Where does design fit into this?✘ A) Part of execution → DONE✔ B) Before execution → READY
  20. 20. Where does design fit into this?READY | READY | READY | v v v | plan demo | plan demo | plan ... | ----------> | ----------> | ---- ... ---> goal | execution | execution | execution | | | DONE v DONE v DONE v
  21. 21. Where does design fit into this?READY | READY | READY | v v v | plan demo | plan demo | plan ... | ----------> | ----------> | ---- ... ---> goal | design & | design & | design & | execution | execution | execution | | | DONE v DONE v DONE v
  22. 22. Where does design fit into this?design ..... design ..... design ..... READY | READY | READY | v v v | plan demo | plan demo | plan ... | ----------> | ----------> | ---- ... ---> goal | execution | execution | execution | | | DONE v DONE v DONE v
  23. 23. “You’ve got to start with the customerexperience and work backwards to the technology.”
  24. 24. http://www.svpg.com/articles
  25. 25. "[...] user experience design deals with the very difficult questions of both usability and value and, in order to come up with a product that is both usable and valuable, you will need to try ideas out - early andoften. [...] A good user experience designer will want to try out dozens of ideas and approaches in a matter ofdays, and the thought of waiting even for a two- to four-week sprint would be debilitating as the frequency is an order of magnitude too slow." (Marty Cagan, “Inspired”, p. 117)
  26. 26. Thank you!

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