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Preso8.20.10

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Social Marketing is all about capturing sales leads. By harnessing the social media channels appropriately you can capture new real sales opportunities

Social Marketing is all about capturing sales leads. By harnessing the social media channels appropriately you can capture new real sales opportunities

Published in: Technology

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Transcript

  • 1. Content and Campaign Management for the Real Time Web
    1
  • 2. A Web Presence vs. Web Site
    We are witnessing a paradigm shift in the way organizations big and small think about being online. An organization’s “Web Presence” now extends far beyond their web site, to include pages on Facebook, tweets on Twitter, videos on YouTube, blog posts on WordPress and much more.
  • 3. Get your content found
    Before
    Traditional Web site with content buried inside.
    After
    A Web presence, with content distributed in many places
    Web
    Site
    Web
    Site
    Web
    Site
    Web
    Site
    Web
    Site
    140Mail.com
    Buried content is not easily found.
    Distributed content, easily found.
  • 4. Three levels of social
    Marketing social –
    Leveraging content and the different social landscapes to effective drive new business leads
    Sales social –
    Using public conversations online as inbound sales opportunities
    PR social –
    Finding and influencing the primary provocateurs in a specific market
  • 5. 140Mail.com
    Butterfly Publisher
  • 6. 140Sales
    Canned responses to tweets will increase opportunity
  • 7. Butterfly Publisher
    Features
    Content Management
    Lead capture widget
    Content submission engine
    Survey’s
    Detailed Reporting
    Benefits
    Natural search
    Captures information at point of interaction
    FB, Blog, WebSite, Twitter
    UGC improves search
    Great way to capture UGC
    Measures message to lead
  • 8. 140Sales.com
    Features
    Search query’s
    Content Library
    Data capture
    Reporting
    Filtering of ID’s
    Benefits
    Finds sales opportunities
    Easy point click response to sales opportunities
    Feed sales opportunities to a sales management system
    Measures message to lead
    Quiets the noise so the sale person can focus on the opportunities
  • 9. Tools of the trade
    HubSite
    Aggregates and organizes all social content in one place
    Survey module
    Activates constituents and consumers to be active contributors to the brand
    Listening and amplifying techniques
    Leverage the valuable user generated content that drives interest in the brand and influence sales
    Content library
    Easy access to content sources from corporate or third party providers
  • 10. Use a Hub to Aggregate and Direct People
    Butterfly Pages
    • The Hub for all your campaigns
    • 11. All your messages saved here
    • 12. Improves natural search results
    • 13. Improves real time web search
    • 14. Maintains your brand
    140Mail.com
  • 15. Use Survey’s to generate content
    From affiliates
  • 16. From the consumers
    A quick poll is posted to be seen by fans, friends, and followers
    Quick poll votes are collected
  • 17. Answers create content
    Quick poll results are reviewed and posted to the same (or different) audience.
  • 18. Amplify Content – Step 1
    Locate relevant content from specific sources - searches on Twitter and Google, RSS feeds, status updates and comments, or an approved corporate library
  • 19. Amplify Content – Step 2
    Broadcast selected content to friends, fans, and followers
  • 20. Example: Leverage great user content
    Connect content from one network to another, creating integrated campaigns.
    • Best Buy: On the Geek Squad Facebook page there was a comment:
    “Called the Geek Squad. They fixed my problem. Now life is good again.”
    • This same comment can be re-broadcast to: the Geek Squad Website, blog, email, and other social networks. Amplify this positive statement to let it resonate further and longer.
  • Content Library
  • 21. Examples
  • 22. Engage your audience
  • 23. Example
  • 24. Make it all work for your partners
    Content originates from
    Health Care provider
    Physician (Potential approval process may be needed)
    Response of survey’s from the physicians
    Content is automatically distributed or available in a library
  • 25. Leverage the local presence
    Local affiliates, franchises, and distributors get their own local real time website
  • 26. What we can do for you
    Effective use of social media will build traffic to your business
    Activate your affiliates so they are working with you, not just for you
    Amplify your content so it is not hidden
    Butterfly Publisher is the single solution to manage your full social marketing campaign