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Preso8.20.10

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Social Marketing is all about capturing sales leads. By harnessing the social media channels appropriately you can capture new real sales opportunities

Social Marketing is all about capturing sales leads. By harnessing the social media channels appropriately you can capture new real sales opportunities

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    Preso8.20.10 Preso8.20.10 Presentation Transcript

    • Content and Campaign Management for the Real Time Web
      1
    • A Web Presence vs. Web Site
      We are witnessing a paradigm shift in the way organizations big and small think about being online. An organization’s “Web Presence” now extends far beyond their web site, to include pages on Facebook, tweets on Twitter, videos on YouTube, blog posts on WordPress and much more.
    • Get your content found
      Before
      Traditional Web site with content buried inside.
      After
      A Web presence, with content distributed in many places
      Web
      Site
      Web
      Site
      Web
      Site
      Web
      Site
      Web
      Site
      140Mail.com
      Buried content is not easily found.
      Distributed content, easily found.
    • Three levels of social
      Marketing social –
      Leveraging content and the different social landscapes to effective drive new business leads
      Sales social –
      Using public conversations online as inbound sales opportunities
      PR social –
      Finding and influencing the primary provocateurs in a specific market
    • 140Mail.com
      Butterfly Publisher
    • 140Sales
      Canned responses to tweets will increase opportunity
    • Butterfly Publisher
      Features
      Content Management
      Lead capture widget
      Content submission engine
      Survey’s
      Detailed Reporting
      Benefits
      Natural search
      Captures information at point of interaction
      FB, Blog, WebSite, Twitter
      UGC improves search
      Great way to capture UGC
      Measures message to lead
    • 140Sales.com
      Features
      Search query’s
      Content Library
      Data capture
      Reporting
      Filtering of ID’s
      Benefits
      Finds sales opportunities
      Easy point click response to sales opportunities
      Feed sales opportunities to a sales management system
      Measures message to lead
      Quiets the noise so the sale person can focus on the opportunities
    • Tools of the trade
      HubSite
      Aggregates and organizes all social content in one place
      Survey module
      Activates constituents and consumers to be active contributors to the brand
      Listening and amplifying techniques
      Leverage the valuable user generated content that drives interest in the brand and influence sales
      Content library
      Easy access to content sources from corporate or third party providers
    • Use a Hub to Aggregate and Direct People
      Butterfly Pages
      • The Hub for all your campaigns
      • All your messages saved here
      • Improves natural search results
      • Improves real time web search
      • Maintains your brand
      140Mail.com
    • Use Survey’s to generate content
      From affiliates
    • From the consumers
      A quick poll is posted to be seen by fans, friends, and followers
      Quick poll votes are collected
    • Answers create content
      Quick poll results are reviewed and posted to the same (or different) audience.
    • Amplify Content – Step 1
      Locate relevant content from specific sources - searches on Twitter and Google, RSS feeds, status updates and comments, or an approved corporate library
    • Amplify Content – Step 2
      Broadcast selected content to friends, fans, and followers
    • Example: Leverage great user content
      Connect content from one network to another, creating integrated campaigns.
      • Best Buy: On the Geek Squad Facebook page there was a comment:
      “Called the Geek Squad. They fixed my problem. Now life is good again.”
      • This same comment can be re-broadcast to: the Geek Squad Website, blog, email, and other social networks. Amplify this positive statement to let it resonate further and longer.
    • Content Library
    • Examples
    • Engage your audience
    • Example
    • Make it all work for your partners
      Content originates from
      Health Care provider
      Physician (Potential approval process may be needed)
      Response of survey’s from the physicians
      Content is automatically distributed or available in a library
    • Leverage the local presence
      Local affiliates, franchises, and distributors get their own local real time website
    • What we can do for you
      Effective use of social media will build traffic to your business
      Activate your affiliates so they are working with you, not just for you
      Amplify your content so it is not hidden
      Butterfly Publisher is the single solution to manage your full social marketing campaign