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Stuarthall Presentation



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  • 1. Stuart Hall “Representation & the Media” Part 1 Professor at the Open University in England
  • 2. Politics of the Image
    • Media Plays Huge Role in Society
    • - display images: accurate or distorted
    • Images Central to Communication
    • - either accurate or distorted: has strong effects sent through the media.
    • Communications = POWER
    • - this is obtained by influencing individuals by
    • these images.
    • - having knowledge about the media and the
    • images power creates knowledge.
  • 3. Interrogation of the Image
    • Only way to understand the image:
    • - asking the hard questions
    • - not accepting the actual image
    • - looking behind the actual image
    • By not accepting the image, the image does not have one meaning. Therefore the image does not have power .
  • 4. Representation of Images Example: American Flag To Americans : - Freedom - Power - Honor - Men who died serving our country To Others : - The United States Or Others : - Hatred
  • 5. Cultural Studies
    • Global understanding of Images
    • Visual Texts Transmitted by the Media
    • - All must have same meaning
    • - Example: American Ads to China
    • Stuart Hall Definition: “… Cultural studies researchers often concentrate on how a particular phenomenon relates to matters of ideology, nationality, ethnicity, social class, and gender.”
  • 6. Representation
    • Stuart Hall defines all Representation as:
    • To Present
    • To Image
    • To Depict
    • Within the Media (gays, women, families, ect.)
  • 7. Old View of Representation
    • Common Idea: Images already have meaning and just “re-presents” the image. - assuming the audience understands the image already
    • Example: “Politicians stand in for us. Where we can’t be they can be representing us.”
    • Error: All have our own ideas not just one.
  • 8. New View of Representation
    • Images do NOT have one fixed meaning
    • Meanings are given to images based on person
    • Meanings will continue to always change
    • Examples: 1. A meeting (S.H.)
            • -All have different agendas
            • -Different feedback
            • -Roles employees play within the office.
            • 2. This Class
            • - A communications class, not all communication majors.
            • - All want different outcomes from the class
            • - All putting in different work loads
  • 9. Stuart Hall’s Key Concepts
    • Culture: is a primary element with meanings of images.
    • Shared Culture: countries must make sense of an image and words.
    • Conceptual Maps: words translated mean the same thing. Example: a chair is a chair and a table is a table.
    • Culture Mirror Images: allows to store objects and images (learning a languages and translating meanings)