leveraging social media for independent school advancement

5000

1.0 2.0

Social Media in Plain Englishhttp://www.youtube.com/watch?v=MpIOClX1jPE

What do all of these tool SHARE?

ParticipationOpen ConversationFree

Example?

The Obama Story through Social Media

Pre - Election

But what about the NDP brand?

Post - Election

http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/

http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/

http://www.flickr.com/photos/whitehouse/

http://www.whitehouse.gov/blog/

http://mashable.com/2009/04/29/obama-flickr/

http://www.facebook.com/WhiteHouse

http://www.whitehouse.gov/rss/

http://vimeo.com/whitehouse

http://twitter.com/whitehouse

http://www.youtube.com/whitehouse

Was there a plan?

Social Media Playbook

Calculated

Time + Energy

MissionFit?Why?Goals?Is our message tied to our mission and marketing?Increase awareness about what?

AudienceWho are they?Where are the?Tools?

PlanHow often will we post content? What will we post? Who will post it?What do we want people to do when they read/watch/listen to it?

SOCIAL MEDIA MYTHS:Creating community is easySocial media returns quick results“If we build it they will come”

What does this mean for Schools?

What are other schools doing?

Examples

The International School Bangkok

Streaming Graduation

http://www.lausanneschool.com/page.cfm?p=68

Resourceshttp://www.edsocialmedia.com/

Resourceshttp://edtechtalk.com/taxonomy/term/511

http://odeo.com/episodes/24499710-21st-Century-Learning-102-Lorrie-Jackson-on-Social-Media-in-Advancement-and-Admissions

http://lorriej.wordpress.com/

Justin MedvedBlogs.yorkschool.com/tystechysessionshttp://medagogy.edublogs.orgFind mE On:Twitter: JmedvedDelicious: Jmedved