The problem of direct conversion attribution

@juandamiaDo you think is possible to a9ribute a sale or conversion to an speciﬁc source? www.analycs20.org

@juandamiaIdenfy the restricon that prevents your project to opmize the results www.analycs20.org

@juandamiaIn this simple system (very simple) the traﬃc is driven to the site by email, Organic and Paid Search. The people interact in an eCommerce Site and then buy products generang income to the company… www.analycs20.org

@juandamia D E M Definición de Kotler en su libro A N Marketing Management: D Analysis, Planning, and Control …But also is impacted by the TV and Radio Adversing and goes to the shop and buy the product there, also generang income to the www.analycs20.org company (the same company)

@juandamia Brand Awareness Call to action D E M Definición de Kotler en su libro A N Marketing Management: D Analysis, Planning, and Control…the TV and Radio generates Brand Awareness so people goes to search engines, ﬁnd the site www.analycs20.org and buy the products…

@juandamia D E M Definición de Kotler en su libro A N Marketing Management: D Analysis, Planning, and ControlPeople leave their opinions in social networks helping others making a decision…buying producs www.analycs20.org

@juandamia…the sasﬁed clients buy more products… www.analycs20.org

@juandamia…and recommend others to do so…generang an exponenal sales efect www.analycs20.org

@juandamiaAre you sll posive about it? www.analycs20.org

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The problem of direct conversion attribution

by Juan Damia on Nov 08, 2011

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The problem of direct conversion attribution — Presentation Transcript