The problem of direct conversion attribution
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  • 1. @juandamiaDo  you  think  is  possible  to  a9ribute  a  sale  or   conversion  to  an  specific  source?   www.analycs20.org  
  • 2. @juandamiaIdenfy  the  restricon  that  prevents  your   project  to  opmize  the  results   www.analycs20.org  
  • 3. @juandamiaIn  this  simple  system  (very  simple)  the  traffic  is   driven  to  the  site  by  email,  Organic  and  Paid   Search.  The  people  interact  in  an  eCommerce  Site  and  then  buy  products  generang  income   to  the  company…   www.analycs20.org  
  • 4. @juandamia D E M Definición de Kotler en su libro A N Marketing Management: D   Analysis, Planning, and Control …But  also  is  impacted  by  the  TV  and  Radio  Adversing  and  goes  to  the  shop  and  buy  the  product  there,  also  generang  income  to  the   www.analycs20.org   company  (the  same  company)  
  • 5. @juandamia Brand Awareness Call to action D E M Definición de Kotler en su libro A N Marketing Management: D   Analysis, Planning, and Control…the  TV  and  Radio  generates  Brand  Awareness  so  people  goes  to  search  engines,  find  the  site   www.analycs20.org   and  buy  the  products…  
  • 6. @juandamia D E M Definición de Kotler en su libro A N Marketing Management: D   Analysis, Planning, and ControlPeople  leave  their  opinions  in  social  networks   helping  others  making  a  decision…buying   producs   www.analycs20.org  
  • 7. @juandamia…the  sasfied  clients  buy  more  products…   www.analycs20.org  
  • 8. @juandamia…and  recommend  others  to  do  so…generang   an  exponenal  sales  efect   www.analycs20.org  
  • 9. @juandamiaAre  you  sll  posive  about  it?   www.analycs20.org