Your SlideShare is downloading. ×
HOWA/BA Julian Drault
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

HOWA/BA Julian Drault

610
views

Published on

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
610
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. @ <HOWA /> emBlue Thursday, March 25, 2010
  • 2. email en números emBlue Thursday, March 25, 2010
  • 3. Julián M. Drault 85% mail es SPAM 25% población usa Internet 210 billones de mails diarios 123 mails promedio x día x persona emBlue ePEXO Thursday, March 25, 2010
  • 4. 2015 => 507 billones mails x día emBlue (+2x) Thursday, March 25, 2010
  • 5. Julián M. Drault ROI $70.- mail basura x 7000 ($0,01.- x mail) OR 1.5% (105 personas) 1 venta = $70.- (equilibrio) emBlue ePEXO Thursday, March 25, 2010
  • 6. Julián M. Drault vs enviar emails e-mail marketing invertir en recursos foco en contenido construcción sudorosa BBDD segmentación BBDD (interés, momento) personalización (conocer cliente) aprendizaje cíclico (BI) depuración etc. $ emBlue ePEXO Thursday, March 25, 2010
  • 7. cambió algo en estos años ? emBlue Thursday, March 25, 2010
  • 8. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010
  • 9. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010
  • 10. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010
  • 11. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010
  • 12. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010
  • 13. Julián M. Drault emBlue ePEXO Thursday, March 25, 2010
  • 14. GRACIAS ... :) julián m. drault jmd@grupopexo.com http://classmyth.blogspot.com emBlue Thursday, March 25, 2010