Engaging with the Future Less is more More is more Differently Josephine Green 2 Beyond20
Techno-market era Socio-ecological eraWe need a different way of perceiving, of being and of doing in the world
“When faced with a radical crisis, when the old ways ofbeing in the world, of interacting with each other andwith the realm of nature doesn’t work anymore, whensurvival is threatened by seemingly insurmountableproblems, an individual life form-or a species- will eitherdie or become extinct or rise above the limitations of itscondition through an evolutionary leap” A New Earth Eckhart Tolle 4
A new development model Can we continue to consume the future in this way? Gross Domestic Product (GDP)Economic index Index of social and economic welfare (ISEW) Time 5
New Stories Philips: Health & WellbeingNew production New way New socialand consumption Of living industries Beyond big Beyond materialism Beyond product Social Innovation, Sustainability & Society
Social InnovationCompanies now “realize that globalchallenges such as climate change, thesupply of clean water, epidemics andsocial needs constitute a huge newmarket. By creating new and moreresponsible and sustainable solutions,companies can cultivate new businessopportunities. ‘Corporate social innovation’may be an important new business areafor private companies and a core driver ofinnovation.”The New Nature of Innovation, FORA, OECD,Ministry of Economic and Business Affairs in Denmark andMinistry of Economic Affairs in Finland)
Grassroots Social Innovation across Europe – broadband as an enabler Micro-finance www.grameenfoundation.org Emude project 2007 http://www.kiva.org/ www.sustainable-everyday.net worlds first person-to-person micro-lending website www.socialinnovation.org Timebanks The School of EverythingA social enterprise that connects peoplewho want to learn and potential Working Riteteachers, in anything from Arabic toflamenco. There are already 25,000 “Social entrepreneur in residence”teachers on the site.
Developing solutions with communities and stakeholders, not providing solutions for them. Societies become strong by exercising powers, not by having things done to them People Power
Decentralizing the main functions Centralizing innovation Distributing innovation• driven by competition • driven by collaboration• maximizing profit and return on • maximizing mission and social investment renewal Distributing Design Centralizing Design Decentralizing Strategy Centralizing Strategy 11
management Innovation Distributing complexity Controlling complexityOnly way to begin to understand complex systems is to begin to worktogether and a process of experimentation and continuous learning Who are the change agents?
Pancakish CompaniesGoogle 70/20/10 approach. The company is organized in small self managedteams of 3 to 4 peopleN.L.Gore (Goretex) How do you build an organization that feels like ademocracy? No ranks or titles, just some leaders. How do you get to be a leaderwhen your team chooses you as one. Each employer chooses the projects to work onHCL Technology India “I think we need to destroy the concept of the CEO. The notion of the visionary captain of the ship is bankcrupt” Has created a model ofreverse accountability. Managers are accountable to front line staff. Employees areno.1, customers no.2, shareholders no.3. Philips:https/connectus social.cast.com/stream/live Philips onlinesocial network “the first time I’ve seen all corners of Philips, from the cleaner to theCEO, and from Bangladesh to Cleveland talking, exchanging you tubes, joining groups,adding family photos and dramas” 13
New kind of leaders invest and maximize vision and mission create the space for longer term investments and returns decentralize the functions and the organization maximize learning, experimentation and innovation` enable the change agents trust and let go 14
Simplicity and ComplexityEvolution about constant experimentation and keeping whatworks. Evolution refines and improves complex systemsthrough the process of adaptionDistributing complexity enables people to think and act withagility in the moment, to create, to innovate, to solve problems More is More
Social innovation is a large and growing opportunity for a new generation of entrepreneurs 16
Embrace ComplexityDistribute Creativity and Power Democratize the Future Thank you Beyond20 firstname.lastname@example.org 17