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Marketing Research in Healthcare

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Gelb’s depth and breadth in healthcare marketing research is extensive. This document highlights our capabilities.

Gelb’s depth and breadth in healthcare marketing research is extensive. This document highlights our capabilities.

Published in Marketing
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  • 1. Gelb’s depth and breadth in healthcare marketing research is extensive. Following are some highlights of our capabilities. Core Competencies • Well-executed research to engage key audiences – patients, physicians, employees, donors, strategic partners • Annual or ad hoc surveys to examine specific issues • Design, deployment and maintenance of automated performance measurement, including on-going data collection • Social media monitoring Custom Surveys/ Research • Brand equity for systems, affiliates and competitors • Organizational culture assessments • Experience monitoring • Individual, team and business performance feedback (e.g., 360 Reviews) • New product development • Blitz UserTesting for websites • Benchmarking and multi-client surveys to examine best practices QualitativeTechniques Quantitative Data Analysis • In-depth interviews with customers, executives and other stakeholders • Experience mapping interviews • Brand assessment interviews • Change readiness interviewing • Focus group moderation • Small group interviews • Lead user and thought/opinion leader interviews • Advanced statistical analysis of survey responses (from Gelb or third-parties) • Customer-provided data (e.g. financial, performance, culture) • Market segmentation • Return on investment modeling • Site modeling and selection • Regression analysis (what matters most) OnlineTool Development and Deployment • CRM, including salesforce.com • Social media monitoring • Dashboards Gelb Consulting , An Endeavor Management Company www.endeavormgmt.com/healthcare | 1-800-846-4051 MARKETING RESEARCH An Endeavor Management Company