Donor Experience

198 views
150 views

Published on

Our comprehensive approach provides a framework to understand the donor experience and the functional and emotional needs of high priority segments.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
198
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Donor Experience

  1. 1. CREATING THE INSPIRATION TO GIVE Our comprehensive approach provides a framework to understand the donor experience and the functional and emotional needs of high priority segments.We can help you: • Identify the most meaningful and useful communication vehicles that inspire giving • Understand donor perceptions regarding the current and ideal donor experience • Determine relative value of communications in recognizing donors for their contributions • Design strategies for better ways to streamline communications to maximize relevance and impact on various segments • Outline action plans for best managing communications vis-à-vis the donor experience • Develop translational plans for others who engage donors • Continuously monitor key interactions, such as donor satisfaction and marketing campaign impact, using real-time feedback for service recovery that can be added to our existing CRM Understanding the Donor Experience • We discover best practices from other organizations, neglected touchpoints and high impact opportunities for improving the experience and influencing a change in donor/prospect attitudes and behaviors. • The donor experience is all encompassing, from awareness to selecting an organization to making the donation to becoming an advocate of the organization. • Understanding touchpoint performance and the subtle differences between segments during each phase of the experience is the key to maximizing communication channels and developing targeted messages. • Using our Experience Mapping framework and in-depth individual interviews, we uncover the unique needs of key segments throughout the different stages of the donor experience. DONOR EXPERIENCE Gelb Consulting , An Endeavor Management Company www.endeavormgmt.com/healthcare | 1-800-846-4051 An Endeavor Management Company

×