Facebook & Libraries 2008

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    Facebook & Libraries 2008 - Presentation Transcript

    1. Facebook and libraries Julia Gross and Lutie Sheridan ECU Library
    2. Net Gen Source: BdwayDiva1's photostream http://www.flickr.com/photos/bdwaydiva1/
    3. Pulling users into our space Source: carinemily's's photostream. Licensed under Creative Commons
    4. Why do libraries need to be there?
      • Size and importance of the networks
      • Push services out to our users
      • Reach users who don’t visit the library
      • We need to think “outside the box”
      • Need to market the library
      • “ libraries core skill is not delivering information ... libraries are about learning and building communities” Stephen Abrams of Sirsidynix
    5. So What is Facebook?
      • Facebook is a social network
        • like MySpace
        • targeting college students initially
      • Friends upload photos, share links and videos, play games
      • Free
      • Mobile
    6. it’s pervasive
    7. The Facebook story
        • 2004 begun by Harvard student Mark Zuckerberg
        • 2006 extended to anyone with email
        • 2007 developers invited in
        • Facebook applications took off !!
    8. The Face of Facebook Founder Mark Zuckerberg Source: kk+'s photostream. Licensed under Creative Commons
    9. Who is using Facebook?
      • 90 million active users worldwide
      • Average age 24+
      • ECU Facebook network has 3000+ users
    10. Fun stuff
    11. Facebook “friends” Source: ABC http://www.abc.net.au/abccontentsales/programsalesworldwide/download/thelibrarians
    12. What are libraries doing there?
      • Professional interest groups
        • Libraries Using Facebook Pages
        • Librarians and Facebook
      • Outreach to users
        • Facebook pages
        • Library Applications
        • Catalogue & Database searches
    13. What are libraries doing there?
        • Australian Library Facebook pages
          • Yarra Plenty Public Library
          • National Library of Australia
          • Deakin University
          • University of Adelaide
          • Edith Cowan University
    14. Library events, chat, photos, videos
    15. Facebook Library Applications
        • Catalogue & Database searches
    16. Web 2.0 integration
      • Facebook integrates with other Web 2.0 applications
        • Flickr and Del.icio.us
      • Can be put onto blogs, and websites,
      • Extends and connects all Library 2.0
    17. How to measure success?
      • Facebook Stats
      • Number of “fans”
      • Wall postings
      • Return on Investment ROI vs Innovation
    18. Lutie will now do a DEMO
      • Edith Cowan University Library page
      • http://www.facebook.com/pages/Perth-Australia/Edith-Cowan-University-Library/9885748046
    19. And finally… was it worth it?
    20. References Abrams, Stephen http://www.sirsidynix.com/Resources/Pdfs/Company/Abram/State_Libraty_of_Victoria.pdf Chu, Melanie & Meulemans, Yvonne Nalani The Problems and Potential of MySpace and Facebook Usage in Academic Libraries Internet Reference Services Quarterly, Vol. 13(1), 69-85, 2008 Farkas, Meredith http://meredith.wolfwater.com/wordpress/index.php/2006/05/10/libraries-in-social-networking-software/

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