Facebook & Libraries 2008

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A presentation on Facebook and Libraries for the Unconference in Perth, Western Australia, 22 August 2008. The theme of the Unconference was Library 2.0 and beyond: getting our hands dirty

A presentation on Facebook and Libraries for the Unconference in Perth, Western Australia, 22 August 2008. The theme of the Unconference was Library 2.0 and beyond: getting our hands dirty

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  • 1. Facebook and libraries Julia Gross and Lutie Sheridan ECU Library
  • 2. Net Gen Source: BdwayDiva1's photostream http://www.flickr.com/photos/bdwaydiva1/
  • 3. Pulling users into our space Source: carinemily's's photostream. Licensed under Creative Commons
  • 4. Why do libraries need to be there?
    • Size and importance of the networks
    • Push services out to our users
    • Reach users who don’t visit the library
    • We need to think “outside the box”
    • Need to market the library
  • 5.
    • “ libraries core skill is not delivering information ... libraries are about learning and building communities” Stephen Abrams of Sirsidynix
  • 6. So What is Facebook?
    • Facebook is a social network
      • like MySpace
      • targeting college students initially
    • Friends upload photos, share links and videos, play games
    • Free
    • Mobile
  • 7. it’s pervasive
  • 8. The Facebook story
      • 2004 begun by Harvard student Mark Zuckerberg
      • 2006 extended to anyone with email
      • 2007 developers invited in
      • Facebook applications took off !!
  • 9. The Face of Facebook Founder Mark Zuckerberg Source: kk+'s photostream. Licensed under Creative Commons
  • 10. Who is using Facebook?
    • 90 million active users worldwide
    • Average age 24+
    • ECU Facebook network has 3000+ users
  • 11. Fun stuff
  • 12. Facebook “friends” Source: ABC http://www.abc.net.au/abccontentsales/programsalesworldwide/download/thelibrarians
  • 13. What are libraries doing there?
    • Professional interest groups
      • Libraries Using Facebook Pages
      • Librarians and Facebook
    • Outreach to users
      • Facebook pages
      • Library Applications
      • Catalogue & Database searches
  • 14. What are libraries doing there?
      • Australian Library Facebook pages
        • Yarra Plenty Public Library
        • National Library of Australia
        • Deakin University
        • University of Adelaide
        • Edith Cowan University
  • 15. Library events, chat, photos, videos
  • 16. Facebook Library Applications
      • Catalogue & Database searches
  • 17. Web 2.0 integration
    • Facebook integrates with other Web 2.0 applications
      • Flickr and Del.icio.us
    • Can be put onto blogs, and websites,
    • Extends and connects all Library 2.0
  • 18. How to measure success?
    • Facebook Stats
    • Number of “fans”
    • Wall postings
    • Return on Investment ROI vs Innovation
  • 19. Lutie will now do a DEMO
    • Edith Cowan University Library page
    • http://www.facebook.com/pages/Perth-Australia/Edith-Cowan-University-Library/9885748046
  • 20. And finally… was it worth it?
  • 21. References Abrams, Stephen http://www.sirsidynix.com/Resources/Pdfs/Company/Abram/State_Libraty_of_Victoria.pdf Chu, Melanie & Meulemans, Yvonne Nalani The Problems and Potential of MySpace and Facebook Usage in Academic Libraries Internet Reference Services Quarterly, Vol. 13(1), 69-85, 2008 Farkas, Meredith http://meredith.wolfwater.com/wordpress/index.php/2006/05/10/libraries-in-social-networking-software/