Facebook & Libraries 2008

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A presentation on Facebook and Libraries for the Unconference in Perth, Western Australia, 22 August 2008. The theme of the Unconference was Library 2.0 and beyond: getting our hands dirty

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Facebook & Libraries 2008

  1. 1. Facebook and libraries Julia Gross and Lutie Sheridan ECU Library
  2. 2. Net Gen Source: BdwayDiva1's photostream http://www.flickr.com/photos/bdwaydiva1/
  3. 3. Pulling users into our space Source: carinemily's's photostream. Licensed under Creative Commons
  4. 4. Why do libraries need to be there? <ul><li>Size and importance of the networks </li></ul><ul><li>Push services out to our users </li></ul><ul><li>Reach users who don’t visit the library </li></ul><ul><li>We need to think “outside the box” </li></ul><ul><li>Need to market the library </li></ul>
  5. 5. <ul><li>“ libraries core skill is not delivering information ... libraries are about learning and building communities” Stephen Abrams of Sirsidynix </li></ul>
  6. 6. So What is Facebook? <ul><li>Facebook is a social network </li></ul><ul><ul><li>like MySpace </li></ul></ul><ul><ul><li>targeting college students initially </li></ul></ul><ul><li>Friends upload photos, share links and videos, play games </li></ul><ul><li>Free </li></ul><ul><li>Mobile </li></ul>
  7. 7. it’s pervasive
  8. 8. The Facebook story <ul><ul><li>2004 begun by Harvard student Mark Zuckerberg </li></ul></ul><ul><ul><li>2006 extended to anyone with email </li></ul></ul><ul><ul><li>2007 developers invited in </li></ul></ul><ul><ul><li>Facebook applications took off !! </li></ul></ul>
  9. 9. The Face of Facebook Founder Mark Zuckerberg Source: kk+'s photostream. Licensed under Creative Commons
  10. 10. Who is using Facebook? <ul><li>90 million active users worldwide </li></ul><ul><li>Average age 24+ </li></ul><ul><li>ECU Facebook network has 3000+ users </li></ul>
  11. 11. Fun stuff
  12. 12. Facebook “friends” Source: ABC http://www.abc.net.au/abccontentsales/programsalesworldwide/download/thelibrarians
  13. 13. What are libraries doing there? <ul><li>Professional interest groups </li></ul><ul><ul><li>Libraries Using Facebook Pages </li></ul></ul><ul><ul><li>Librarians and Facebook </li></ul></ul><ul><li>Outreach to users </li></ul><ul><ul><li>Facebook pages </li></ul></ul><ul><ul><li>Library Applications </li></ul></ul><ul><ul><li>Catalogue & Database searches </li></ul></ul>
  14. 14. What are libraries doing there? <ul><ul><li>Australian Library Facebook pages </li></ul></ul><ul><ul><ul><li>Yarra Plenty Public Library </li></ul></ul></ul><ul><ul><ul><li>National Library of Australia </li></ul></ul></ul><ul><ul><ul><li>Deakin University </li></ul></ul></ul><ul><ul><ul><li>University of Adelaide </li></ul></ul></ul><ul><ul><ul><li>Edith Cowan University </li></ul></ul></ul>
  15. 15. Library events, chat, photos, videos
  16. 16. Facebook Library Applications <ul><ul><li>Catalogue & Database searches </li></ul></ul>
  17. 17. Web 2.0 integration <ul><li>Facebook integrates with other Web 2.0 applications </li></ul><ul><ul><li>Flickr and Del.icio.us </li></ul></ul><ul><li>Can be put onto blogs, and websites, </li></ul><ul><li>Extends and connects all Library 2.0 </li></ul>
  18. 18. How to measure success? <ul><li>Facebook Stats </li></ul><ul><li>Number of “fans” </li></ul><ul><li>Wall postings </li></ul><ul><li>Return on Investment ROI vs Innovation </li></ul>
  19. 19. Lutie will now do a DEMO <ul><li>Edith Cowan University Library page </li></ul><ul><li>http://www.facebook.com/pages/Perth-Australia/Edith-Cowan-University-Library/9885748046 </li></ul>
  20. 20. And finally… was it worth it?
  21. 21. References Abrams, Stephen http://www.sirsidynix.com/Resources/Pdfs/Company/Abram/State_Libraty_of_Victoria.pdf Chu, Melanie & Meulemans, Yvonne Nalani The Problems and Potential of MySpace and Facebook Usage in Academic Libraries Internet Reference Services Quarterly, Vol. 13(1), 69-85, 2008 Farkas, Meredith http://meredith.wolfwater.com/wordpress/index.php/2006/05/10/libraries-in-social-networking-software/

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