MACARENA ORGILÉSOFICINA DE RELACIONES INTERNACIONALESOffice: Germán Bernácer Building (number 36)Available everyday from 9 to 14h (on Thursdays also from 15 to 17h)Phone : +34 965909406Fax : +34 firstname.lastname@example.orgMacarena.Orgiles@ua.esJOSÉ M. CASADOASSOCIATE DEAN FOR INTERNATIONAL RELATIONSOffice: Germán Bernácer Building (number 36)Available on Wednesdays from 9 to email@example.com
Modules offered in the 2nd Semester• HUMAN RESOURCES MANAGEMENT - Prof. Juan Llopis• THE ECONOMY OF THE EUROPEAN UNION: CHARACTERISTICS, ECONOMIC STRUCTURE AND INSTITUTIONS – Prof. Oana Driha / Prof. Pedro Manuel García• CROSS-CULTURAL BUSINESS BEHAVIOUR. DOING BUSINESS IN SPAIN - Prof. Pilar Barra• SPAIN: SOCIETY AND CULTURE - Prof. Rafael Valdueza / Prof. Raquel Huete• ENTREPRENEURIAL INITIATIVE: STARTING AND RUNNING A BUSINESS - Prof. Virginia Payá / Prof. Reyes González• GLOBAL ISSUES ON QUALITY AND ENVIRONMENTAL MANAGEMENT – Prof. Juan José Tarí / Prof. José Francisco Molina• INTRODUCTION TO ENVIRONMENTAL ECONOMICS - Prof. Roberto Escarré / Prof. Denise Eisenhuth• MARKETING IN THE EUROPEAN UNION – Prof. Juan Luis Nicolau / Prof. Sonia Rujas / Prof. Felipe Ruiz• MARKETING VARIABLES: DECISION MAKING IN A COMPETITIVE ENVIRONMENT - Prof. Enar Ruiz• RETAIL MARKETING – Prof. Mayo de Juan
Short presentations of the modules offered in the 2nd SemesterHUMAN RESOURCES MANAGEMENT Prof. Juan Llopis (DEAN) The main objectives of this course are: Having in mind that every manager of a firm is a HRM, give a general guide about how to manage people; argue how a HRM can be a strategic partner of any firm; have a general overview about the knowledge, skills and abilities that must have a Human Resources Manager; describe the fundamental tools, methods and techniques that are used in a Department of Human Resources. (syllabus).
THE ECONOMY OF THE EUROPEAN UNION: CHARACTERISTICS, ECONOMIC STRUCTURE AND INSTITUTIONSProf. Paloma Taltavull / Prof. Oana Driha / Prof. Pedro Manuel García The subject aims to analyze the past, present and future of European integration on the basis of historic and economic reasoning. This process and its effects will be assessed taking into account differences in European Member States economies as well as considering the EU as a whole at the international level. (syllabus).
SPAIN: SOCIETY AND CULTUREProf. Rafael Valdueza / Prof. Raquel Huete This course is designed as an exploration of contemporary Spain, its culture, its way of life and the issues confronting them. It seeks to provide students with a better understanding of the diverse influences that make up contemporary Spain (syllabus).
CROSS CULTURAL BUSINESS BEHAVIOUR. DOING BUSINESS IN SPAINProf. Pilar Barra The current globalization seems to present an ideal environment for companies to be successful anywhere in the world. Sometimes we are not able to understand why our perfectly planned strategy did not result in a remarkable success. Not all countries behave in the same way when doing business. Only by knowing perfectly our target country business culture should we be able to start doing business. If not, a high risk of failure would be present. This course provides a comprehensive view of Spain and its business culture as the key to success. (syllabus).
ENTREPRENEURIAL INITIATIVE: STARTING AND RUNNING A BUSINESSProf. Virginia Payá / Prof. Reyes GonzálezObjective is two fold:First Part: Create positive attitudes towards entrepreneurial initiativeSecond Part: Learn skills and tools for running a business today First Part: •HOW and WHY entrepreneurship is being promote within the E.U. •HOW we can TRANSFORM an idea into a business •Once we are established, HOW we can grow our business; business Strategies and Internationalization Second Part: Modern Management: management SKILLS Organization and Change: STRESS and CONFLICT Control, Information & TECHNOLOGY Corporate SOCIAL RESPONSIBILITY & Business ETHICS
ENTREPRENEURIAL INITIATIVE: STARTING AND RUNNING A BUSINESSProf. Virginia Payá / Prof. Reyes GonzálezMethodology:Lecturers will introduce the topics•You will work in class with real cases•You will learn to analyse information provided by companies•You will know about organizations that will show you: WHAT they DO HOW they Work WHAT services they provide to companies and to people thinking to start a business Evaluation: 30% Theory (test, multiple choice) 40% Practice: Business Plan and an Essay 30% Work in class, participation, attendance (syllabus).
GLOBAL ISSUES ON QUALITY AND ENVIRONMENTAL MANAGEMENTProf. Juan José Tarí / Prof. José Francisco MolinaQuality management and environmental management are key practices that have positive impacts on business competitiveness. The main objectives of this course are: to analyse the evolution of quality and environmental topics; to know the concepts and main tools about quality and environmental management; to know how to manage processes in organisations to meet customer needs; to determine how companies impact on the natural environment examining how firms can reduce their environmental impacts; to learn how to implement quality and environmental management systems. (syllabus).
GLOBAL ISSUES ON QUALITY AND ENVIRONMENTAL MANAGEMENT Juan José Tarí Guilló and José Francisco Molina Azorín* OBJECTIVES: - To know the basic concepts and main tools about QM and EM - To learn how to manage processes to meet customer needs - To determine how companies impact on the natural environment and how they can reduce their environmental impacts - To learn how to implement QM and EM systems* SYLLABUS: PART I: Quality management (units 1 and 2) PART II: Environmental management (units 3 and 4)* METHODOLOGY: - General overview of the main concepts and tools; videos - Resolution and discussion of cases and readings, presentations by students* ASSESSMENT: - 10%: attendance and participation - 60%: resolution of cases and presentations by students - 30%: exam
INTRODUCTION TO ENVIRONMENTAL ECONOMICSProf. Roberto Escarré / Prof. Denise Eisenhuth• The objective of this class is to assist you in observing and approaching environmental problems, as well as issues in an objective and analytical manner without employing sophisticated models or quantitative methods. The case study approach is emphasized in this course. Prior economic or math courses are not necessary for the class.• In particular, students will be encouraged to consider how environmental economics can be applied to deal with major environmental issues such as climate change, biodiversity loss, the impact of trade, carbon and other footprints, the environmental costs versus the benefits of projects, etc.(syllabus).
Methodology• Lectures: PowerPoint available from Campus Virtual in advance• Seminar sessions: Class Discussions / Assessments based on lectures, videos & articlesAt the end of the course, successful students should be able to: – Apply basic economic tools such as cost benefit analysis to simple environmental problems – Understand how some of these economic tools have been applied in practiceThe course aims to enhance research skills, ability to organise available information, and think critically particularly through the preparation of a short presentation and the drafting of papers
MARKETING IN THE EUROPEAN UNION Prof. Juan Luis Nicolau / Prof. Sonia Rujas / Prof. Felipe RuizOn completion of this course, the student should be able to: acquire a global overview of European Marketing; formulate and recognize European Marketing Strategies; how to adapt marketing concepts to practical cases studies; understand national differences among countries and create marketing plans and evaluate the implication of an enlarged EU in global markets. (syllabus).
MARKETING VARIABLES: DECISION MAKING IN A COMPETITIVE ENVIRONMENT Prof. Enar Ruiz • This course focuses on the TACTICAL and STRATEGIC decisions on marketing variables (product, price, distribution and communication) that a companyLEARN by PLAYING faces in a changing and competitive environment. • This course has a mainly PRACTICAL APPROACH. MAKING MARKETING Students will manage the marketing departments of different companies competing in the marketplace. To analyze the performance of these companies, a virtual DECISIONS environment will simulate the real market. (syllabus)
MARKETING VARIABLES: DECISION MAKING IN A COMPETITIVE ENVIRONMENT Information Information MarketingFeedback Marketing decision Feedback decision Competitive setting Results Group work Feedback & Information Individual work Marketing decision Competitive setting Results ASSESSMENT Competitive Information Information Results (active participation in class) setting Marketing Feedback Attendance (min.Marketing 80%) decision Feedback & decision SUCCESS working during the sessions Competitive Results Competitive setting Results setting
RETAIL MARKETINGProf. Mayo De Juan This course will familiarize students with the decisions and strategies involved in running a retail firm in national and international markets. Retailing is analyzed as one form of marketing. Attention is devoted to: The world of retailing Retail Market Strategy: segmentation & positioning Merchandising & customer service Store image and store location Store atmosphere Methodology includes case study resolution in class and presentations. (syllabus).