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RPI Startup Conference - Keynote
Business Lesson #1
Business Lesson #2
RPI Startup Conference - Keynote
Startup Advice #1
Solve a real problem (that people will
Channel Mindshare is becoming more challenging
“Tremendousamountsoftime
andenergygointocreating
materialsstoredinchannel
portals,buttheyreceivelittle
traffic.”
-EveryChannelChief
Startup Advice #2
Solve the problem in a new and better w
• Over95%useaSmartphone &Tablet
• Averageuserchecksphone110timesperday
• AppsbecomingPrimarySourceforBusiness
• IncreaseSales&ParticipationinPrograms
• DeploySalesTools,Education&Resources
Mobile: The Game Changer
AccelerateSell-thru!
Startup Advice #3
Always anticipate a couple of moves ahe
(and get ready for pivots)
• MobileAppPlatform
• Open/Branded
• ValueBasedModules
• Analytics
• CollectBehaviors
• BehaviorScoring
• PredictivePerformance
• PrescriptiveBehaviors
• Your“NextBestAction”
Channel Acceleration
1
2
3
Communicate
Analyze
AccelerateOur Vision:
Accelerate Sell-thru
Startup Advice #4
Find some early customers willing to gr
with you.
Mobile Channel Marketing is changing the Game
Chosen by Top Channel Programs
Distributors
Telecom Technology
Networking
Security
Verticals
Startup Advice #5
Find “A” Players for your team.
Sales, Marketing & Development are all
critically important – and must be bala
Oh, and
HAVE FUN!
Let’s Connect
http://jaymcbain.blogspot.com/ http://pinterest.com/jaymcbain/
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http://www.linkedin.com/in/jaymcbain jaym@channeleyes.com
http://twitter.com/jmcbain http://www.youtube.com/user/jayrmcbain

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