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PenTest Market Magazine

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Social media is an addition to the toolkit – not something new and different. Small businesses need to focus on making a good product/service, marketing and distributing it effectively, and then ...

Social media is an addition to the toolkit – not something new and different. Small businesses need to focus on making a good product/service, marketing and distributing it effectively, and then supporting the customer. Social Media can add to all of these core pieces if used effectively. It may be free (or nearly free)
but the opportunity costs must be carefully weighed before investing precious resource into it.

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