A common misconception is that most Solution Provider businesses fared poorly during the economic downturn. While recent statistics show that 30% of IT businesses ceased operations in the past 24 months, a larger number grew their businesses in double digits, and some even triple.
Surviving the downturn for these successful Solution Providers meant revisiting the business plan, seeking support from peer and community groups, expanding relationships with current clients, and, perhaps most importantly, taking the initiative to carve out new market niches. Diversifying your product and service offerings to a wider audience provides a more stable foundation for your business.
Growing Your IT Business Keynote - ASCII Group - Jay McBain - apr 2011
1. A U T O T A S K A C A D E M Y
Growing Your Business
into New Markets in 2011
PRESENTER:
Jay McBain
Senior Vice President
Strategy and Market
Development
Autotask Corporation
jmcbain@autotask.com
2. A U T O T A S K A C A D E M Y
Planning for Growth | 5 Steps
Strategic Adjacent
Framework Opportunities
Market
Develop Sizing
Partnerships
Understanding the
Ecosystem
3. A U T O T A S K A C A D E M Y
Myth #1 | It is ALL about the Services
Don't Know/Unsure
Other Services
4.5%
5.5%
Consulting
Managed Services 28.2%
8.6%
Technical Services
11.7%
Hardware Software
20.4% 21.1%
4. A U T O T A S K A C A D E M Y
Myth #1 | It is ALL about the Services
BALANCE
5. A U T O T A S K A C A D E M Y
Myth #2 | It is ALL about the Cloud
% of 2009 Actual Budget % of 2012 Anticipated Budget
60%
52.8%
50%
42.1%
40%
30%
21.3%
19.2% 19.2% 17.5%
20% 15.6%
12.3%
10%
0%
On-premise Product On-premise Hosted Off-premise Hosted Pure Cloud
Purchase
6. A U T O T A S K A C A D E M Y
Myth #2 | It is ALL about the Cloud
DELIVERING WHAT
IS BEST FOR YOUR
CUSTOMER
7. A U T O T A S K A C A D E M Y
Strategic Framework | Let’s Get Started
12 Ways to
Grow Your
Business
8. A U T O T A S K A C A D E M Y
Business Planning
Offering Geography Customer
Route to Industry
Mix & Value Market Verticals Buying
Proposition Behavior
Product
Segment Your Business or Service
Verticals
Pricing
Competitor & Promo
SWOT Strategy
Sales
Capacity Credit & Acquisition Coverage &
Financials Marketing
Planning
Demo- Enablement
Community
graphics
Measurements and Metrics
10. A U T O T A S K A C A D E M Y
2. INDUSTRY VERTICALS
Increase Decrease Stay the Same Unsure
Healthcare 45.5% 3.8% 40.4% 10.3%
Financial Svcs 33.1% 5.5% 51.0% 10.3%
Manufacturers 28.6% 4.1% 55.1% 12.2%
Education 26.6% 5.0% 55.4% 12.9%
Retail 25.0% 6.1% 54.5% 14.4%
Communications 24.4% 3.1% 60.3% 12.2%
Telco Svc Providers 23.9% 2.7% 58.4% 15.0%
Federal Govt 23.8% 7.7% 55.4% 13.1%
Digital Home 22.1% 4.1% 61.5% 12.3%
State/Local Govt 21.8% 10.5% 56.4% 11.3%
Utilities 17.9% 5.4% 59.8% 17.0%
Transportation 16.0% 2.8% 64.2% 17.0%
Construction 15.2% 13.6% 56.8% 14.4%
Automotive 15.1% 4.0% 67.5% 13.5%
11. A U T O T A S K A C A D E M Y
3. PRODUCT VERTICALS
CLOUD “CONVERGENCE”
PC/Server Mobility
Sales Solutions Consumer
Electronics POS
Data Capture
Break/Fix
Hosting
Services Digital
Cloud Disaster Signage
Consulting Computing Recovery Inventory
Services Document Business RFID, Bar Code
PC/Server Imaging Applications
Home
Infrastructure Virtualization Custom Builder Training Automation
Implementation Pro A/V Education
Managed Video
Unified Managed Print
Networking Communications Services Security
Security VoIP Green IT Video Surveillance
Wireless
Data Protection Custom
Telecommunications Software
Backup/Recovery Internet
Services Solutions &
Development
Storage
Sales
# of
Partners 70,000 50,000 30,000 10,000 1,000
12. A U T O T A S K A C A D E M Y
4. PRICING & PROMO
21. A U T O T A S K A C A D E M Y
BUILDING A FOUNDATION
22. A U T O T A S K A C A D E M Y
MSP Mentor 250
Channel Chief MSP Mentor 100 TOP 150
– Bob Godgart
23. A U T O T A S K A C A D E M Y
AUTOTASK PREPARES YOUR
BUSINESS FOR GROWTH
1. Cash flow predictability
2. Consistent client service levels, managed expectations
3. Efficient use of staff and increased utilization
4. Expanded service offerings
5. Cost reduction
6. Increased profitability
24. Thank You!
A U T O T A S K A C A D E M Y
CONTACT INFO:
Jay McBain
Senior Vice President
Strategy and Market
Development
Autotask Corporation
jmcbain@autotask.com
518-720-3500 x1363
Editor's Notes
Anthony will do the count down as we head to the start of the webinar, then introduce me just before the start.Thanks Anthony for getting us to the start of this excellent webinar titled, ‘Running Your Business with Management Dashboard’s.Good afternoon, my name is Len DiCostanzo, SVP and Dean of Autotask Academy. Autotask Academy is happy to be bringing this educational webinar to our customers and invited special guests today. Our goal at the Academy is to provide education and best practice guidance to our growing customer and user base on how to best implement and continue to use Autotask to automate and optimize business operations. We also strive to deliver top level business education that parallels and augments the strengths of our product set. This webinar will provide information on how you can utilize management dashboards in to run your business better. Armed with the knowledge you gain from the dashboards, you can see where to apply your focus and grow your business and be more profitable. So, let’s get going…
I wanted to provide a brief overview of Autotask Corporation before jumping into our topic today.AT was founded in 2001 as one of the 1st SaaS companies, bringing Autotask to market to help you run your IT business. Better. Since then, AT has grown to 30,000+ users, 3,200 plus customers in 42 countries. Our 170 or so employees are located in the US, Europe, Beijing and India. Our corporate headquarters is located here in the Albany Capital District, where we have been voted as one of the best places to work for 6 straight years. Having moved my family from Staten Island, NY to work with the great people here, I can tell you that is no lie.As a SaaS company, uptime is key to our existence and last year our 99.999%, 5 9’s uptime was pretty incredible. Especially considering we roll out a major release to our software every 6-8 weeks. We are investing 50% of every dollar we earn back into the product to make that happen. This continual improvement of our product is what excites lots of our customers. As the number one IT Business Management Platform, we have been voted best software product by COMPTia and Business Solutions magazine, as well as being selected as one of the best channel vendors in the industry.As we roll through 2010, we continue to educate the market and our customers, and share our story. This year we will do over 180 events, and through Autotask Academy, we touch thousands more as we look to further the growth of the IT channel.When you work with Autotask, you are working with a trusted advisor who will work to ensure your success.
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