Social Media: Patients And Providers

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How to empower Physicians and Healthcare providers to utilize Social Media resources and improve the delivery of healthcare.

How to empower Physicians and Healthcare providers to utilize Social Media resources and improve the delivery of healthcare.

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  • 1. The New Social Media
    For Patients and Providers
    Jason Bhan, MD
    VAFP July 25th, 2009
  • 2. Learning Objectives
    Define Social Media
    Understand how patients are using Social Media and how to advise them
    Know how to implement Social Media into your practice of medicine
  • 3. What is Social Media?
    The various activities that integrate technology, social interaction, using words, pictures, videos and audio + the Community it involves
    http://www.commoncraft.com/videos
  • 4. Examples of Social Media applications include
    Communication
    Blogs
    Social Networking
    Micro-blogging/presence
    Collaboration
    Wikis
    Social Bookmarking
    Opinion and Ratings
    Multimedia
    Audio/Video/Photo
  • 5. The reality of the Social Web
    Our patients are interacting with other Patients and other Physicians online
    Physicians are learning every day from each other in new and innovative ways
  • 6. The Empowered Patient
    Patients are using the internet and Social Media to learn
    Search
    “Knowledge Sites”
    Community/Communication
  • 7. Patients are starting with Search
    Top Health related Search sites
    Google | www.google.com
    Healia | www.healia.com
    Medgle | www.medgle.com
    Health Line | www.healthline.com
    Organized Wisdom | www.organizedwisdom.com
    Well Sphere | www.wellsphere.com
  • 8. Then they seek out ‘expert’ knowledge
    Knowledge Sites
    Google Knol | knol.google.com/k
    Wikipedia | www.wikipedia.com
    AskDrWiki (Mayo) | www.askdrwiki.com
    Medpedia | www.medpedia.com
    Blogs
    Microblogs (Twitter)
  • 9. And then, they look to each other for answers and support
    Online Patient Communities
    Patients Like Me | www.patientslikeme.com
    Diabetes Mine | www.diabetesmine.com
    Relief Insite | www.reliefinsite.com
    Health Central | www.healthcentral.com
    MedHelp | www.medhelp.com
    too young for this | www.imtooyoungforthis.org
  • 10. What do they get?
    Patients are participating in online communities to share and discuss daily life struggles or to cope with rare diseases
  • 11. They are doing it whether we like it or not, so how can we help?
    Become familiar with quality patient sites by reading expert reports, such as “The Wisdom Patients: Health Care Meets Online Social Media” (http://www.chcf.org/topics/chronicdisease/index.cfm?itemID=133631)
    Provide patients with criteria on how they can review and select appropriate online patient support groups as well as caution them on potential dangers of support groups and forums
    Make sure to visit a group before recommending it; learn about the community and consider becoming a physician contributor
    Warn patients not to make medical decisions based on patient support group advice without input from their physician
  • 12. The Empowered Physician
    How can we use similar tools to improve how we learn and communicate with each other and with our patients?
  • 13. Using Social Media
    Teaching, Learning, and Collaboration
    Marketing, Self Promotion, and Leadership
  • 14. Throughout medical school and residency, we learn in groups
    But the training is focused on self-learning and self-reliance
    Critical appraisal of medical literature
    Use of EBM tools
    Internet Searches
    How to use a phone
  • 15. There is a transition as we move from Residency to Reality
    Isolation
    Steep Learning Curve
    Information overload
    Complete shift of focus
  • 16. We tend to get buried in the day to day - and acquire habits
    Read the same journals
    Practice the same medicine
    Interact with the same physicians
  • 17. Now, Physicians are collaborating online in ways never before possible
    Learning in real time from peers across geographies and across specialties
    Sharing ideas discussing new practices
    Accessing collective insights and experience from a broader group
    Disseminating information more quickly and more efficiently
  • 18. The world of social media offers new tools to break out from the old practice
    Blogs and Micro-Blogs
    Examples
    Physician Collaboration Tools
    Examples
    Video
    Examples
  • 19. What do Physicians blog about?
    Informative health updates
    Personal stories
    Healthcare Technology
    Other areas of clinical or practice interest
    Physicians may blog to patients, to the general public, or to each other
  • 20. Micro-Blogging with Twitter
    All you can say in 140 characters or less
    Monitor news and updates from people you find interesting
    Keep others updated
    Public Health (Government agencies)
    CDC
    FDA
    HHS
  • 21. Social Media Provides Alternative Methods Of Communication & Collaboration In Times Of Crisis
    CDC had less than 1,000 Twitter followers in March. They now have over 500,000
    CDC’s H1N1 video has over 1,000,000 views
    "Web-based mapping, search-term surveillance, "microblogging," and online social networks have emerged as alternative forms of rapid dissemination of information."
    • New England Journal of Medicine on May 7, 2009
    21
  • 22. New Solution Provides Real-Time Public Health & Infectious Disease Alerts To U.S. Physicians
    Unlike an RSS or Twitter feed for Public Health and Pandemic alerts, the joint Ozmosis/Veratect solution allows physicians to:
    - View, search, and filter through public health alerts state by state
    - Discuss management and treatment options, share health department and CDC updates
    - Submit their own potential cases for review which are then evaluated by Veratect, verified and reported back to Ozmosis, the CDC, the UN, and other health agencies
    22
  • 23. Real-time Alerts Are Delivered To The Point Of Care
    "Any doctor will tell you, reassurance is a huge part of medicine and the Ozmosis Health Alerts gave that to my patients when they needed it most." Robert Saunders, M.D.
    23
  • 24. What is the purpose of Physician Collaboration through Social Media
    Accessing the collective wisdom of your peers
    Asking Questions
    Social Bookmarking
    Case Presentations
    WikiCollaboration
    Google Knol
    Networking
    Know who you are collaborating with
    Build a referral base or network
  • 25. Social Bookmarking allows the conversation to continue
    Publishing now starts the conversation
    Sites that allow Social Bookmarking
    Delicious | www.delicious.com
    Ozmosis | www.ozmosis.com
    Connotea | www.connotea.org
  • 26. Launch Demo
  • 27. There are known benefits of online Peer Collaboration
    These exchanges allow us to mix evidence with experience
    Have meaningful exchanges with our peers more frequently
    Connect the Tower with the Trenches
  • 28. And some questions still to be answered
    Does access to an online collaborative environment help physicians learn better
    What influence does social networking have on behavior change
    Are we lemmings?
  • 29. What factors can influence the utility of a physician social media site?
    Security
    Anonymity
    Expert Community
    Trust
    Tools/Features
  • 30. Options for Physician Collaboration
  • 31. Wiki versus Knol
    Physician Participation
    Attribution and trust
    Who should have access?
    Should there be editorial oversight?
    Brand yourself an Expert
    Wiki
    Knol
  • 32. Marketing with Social Media
    Build an Image
    Blog
    Twitter
    Wiki/Knol
    Advanced Marketing
    Google adwords
    Facebook
  • 33. Building a Brand
    Website and Blog
    Practice promotion and information
    Self Promotion
    Twitter
    Practice Promotion
    Self Promotion
  • 34. Buying Ads
    Google Adwords
    Targeted
    $
    https://adwords.google.com
    Facebook
    Targeted
    Free - $
    www.facebook.com
  • 35. The Choice is Yours
    Engage and advise your patients and your peers
    Share your experience with others
    Be a part of the force transforming medicine
  • 36. Connect with Me
    Email
    jmbhan@gmail.com
    www.ozmosis.com
    jason
    www.twitter.com
    jmbhan
    www.facebook.com
    Jason Bhan