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Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
Social networks what the tweet epa green 2010
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Social networks what the tweet epa green 2010

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  • Source: http://en.wikipedia.org/wiki/Web_2.0
  • Source: http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
  • Source: EPA 2010 Ethics Training on Social Media
  • Include quotes on social implications of social networks

    Social media sites are more than just places to post videos!
    Users/organizational identities are established
    Connections between users built to facilitate sharing
    Tagging, commenting, voting, sharing of files throughout networks



  • http://www.viralblog.com/research/youtube-statistics/

    2 Billion views per day = almost twice the prime time audience of all 3 major US broadcast networks combined
    24 hours of video uploaded every minute
    More video is uploaded to Youtube in 60 days than in all 3 major US networks in 60 years
    70% of Youtubes traffic comes from outside the US
  • http://www.youtube.com/watch?v=BjbRKlJnnWc
  • http://www.youtube.com/watch?v=kzdm_VWJ4YQ&feature=related
  • http://www.slideshare.net/davidsmora/flickr-presentation
  • http://www.flickr.com/photos/pixelpackr/13050891/
  • http://www.flickr.com/photos/estabrook/1603830223/
  • News stories have been broken by tweets BEFORE the AP learns about the event

    By the end of 2009, there were more than 25 million users on Twitter
    Twitter estimates they will have more than 1 billion users by 2013.
    It has become the single most talked about Web site since Facebook
    It grew 1,382% in the past year
    Source: “Source: “Twitter Now Growing at a Staggering 1,382 Percent” Mashable, March 16, 2009
    Then Twitter grew 43% with the addition of just one user  Oprah

    1.2 Billion Tweets per month
    http://www.briansolis.com/2009/11/guess-how-many-tweets-fly-across-twitter-each-day/
  • http://twitter.com/Oil_Spill_2010
  • http://www.facebook.com/EPA
  • http://www.facebook.com/pages/San-Francisco-CA/US-EPA-AMCO-Superfund-Site/338441753380?ref=ts&v=wall
  • http://www.facebook.com/pages/Superfund/105970772766592?v=stream&ref=ts#!/pages/Willamette-Riverkeeper/107014962665193?ref=ss
  • http://yosemite.epa.gov/OEI/webguide.nsf/socialmedia/representing_epa_online
    http://blog.epa.gov/socialmedia/
  • Transcript

    • 1. What the Tweet? Social Networking & How It Helps to Get the Word Out Presentation for EPA Potomac Yard Green Team America Recycles Day 2010 November 17, 2010 Jean M Balent USEPA - Technology Innovation and Field Services Division Balent.jean@epa.gov 703-603-9924 November 2010 1US Environmental Protection Agency
    • 2. Overview of Session • What is social networking/social media? • Introduction to tools and sites: • Youtube • Flickr • Twitter • Facebook • EPA use of and policy on social networks • Resources, training, and more information November 2010 2US Environmental Protection Agency
    • 3. Web 2.0 • Second generation of the World Wide Web, especially the movement away from static webpages to dynamic and shareable content and social networking. • Web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. • For a more detailed history on the evolution of the web – http://www.youtube.com/watch?v=6gmP4nk0EOE November 2010 3 US Environmental Protection Agency
    • 4. Types of Web 2.0 Tools Type Description Example Web Applications Applications to perform particular functions Google Docs, Google Maps Social Networks Web spaces to create public presence and communicate Facebook, Twitter Video/Photo-sharing sites (social media) Public site to view and share videos Youtube, Flickr Blogs Public reverse chronology journal Greenversations Wikis Mass-edited documents and webspaces Wikipedia Mashups Collection of web applications and other data sources http://mapecos.org Folksonomies Social bookmarking/tagging Delicious November 2010 4US Environmental Protection Agency
    • 5. Social networking • Social networks are web-based services that allow individuals to: – construct a public or semi-public profile within a bounded system, – articulate a list of other users with whom they share a connection, and – view and traverse their list of connections and those made by others within the system. * The nature and nomenclature of these connections may vary from site to site. November 2010 5US Environmental Protection Agency
    • 6. What exactly are the social networking sites out there? • Over 180 listed in wikipedia – Please note the list is not exhaustive • Can be used for communication and updates: – Facebook, Twitter, LinkedIn, MySpace, • Or for sharing specific types of media: – Flickr, YouTube, Slideshare, Scribd • Lets watch a short video on what social networking is… http://www.youtube.com/watch?v=6a_KF7TY KVc&feature=fvw November 2010 6US Environmental Protection Agency
    • 7. Why should you care? • There are over 100 million worldwide views per day on YouTube • There are more Facebook users (350 million) than there are U.S. residents (309 million) • Twitter will process about 10 billion "tweets" this year (There are about 6.7 billion people living on the Earth) November 2010 7US Environmental Protection Agency
    • 8. Important Considerations • Easy to think of as communication platforms but social networks are much more! • Blending of personal and professional lives • Newer generations have and expect INSTANT access to information in PERSONALLY- SELECTED METHOD – information networks are HUGE – Information spreads RAPIDLY - VIRAL November 2010 8US Environmental Protection Agency
    • 9. General process to use a social network • Many offer public anonymous searching, browsing and access to files (e.g. Youtube, Flickr, etc) • Visit site and create account – Account must be verified, usually by clicking on a confirmation link in email • Update your profile/representation in the site/community – Think about professional vs personal and individual vs organization • Contribute information to the community – Usually through website posting and uploads – Many newer mobile options • Build networks by associating or establishing connections with other users – Usually a 2-part process where a request to connect is made and the request is accepted or rejected November 2010 9US Environmental Protection Agency
    • 10. What does EPA use? • Facebook, YouTube, Twitter, Flickr, Dipity, drop.to, IdeaScale, Slideshare, Ustream, and more • Learn more about EPA’s social media activities at http://www.epa.gov/epahome/socialmedia.html November 2010 10US Environmental Protection Agency
    • 11. YouTube - www.youtube.com • Founded in Feb 2005, bought by Google in 2006 for 1.6B • Most popular online video community • People discover, watch and share originally- created videos • Youtube is the #2 Search Engine in the world November 2010 11US Environmental Protection Agency
    • 12. EPA’s Use of Youtube EPA has a channel updated weekly at http://www.youtube.com/user/USEPAgov November 2010 12 Primarily used as outreach during emergencies, public contests, and archiving of videos US Environmental Protection Agency
    • 13. Other uses of Youtube • Distribute training and information resources November 2010 13US Environmental Protection Agency
    • 14. Other uses of Youtube • Spread information about haz waste sites November 2010 14US Environmental Protection Agency
    • 15. Flickr – www.flickr.com • Online photo and video management/ sharing application • Founded in 2004, acquired by Yahoo in 2005 • 4 Billion + images upload • 7-40 million flickr users November 2010 15US Environmental Protection Agency
    • 16. EPA’s Use of Flickr EPA has a photostream updated at http://www.flickr.com/photos/usepagov/ November 2010 16 Primarily used as outreach during emergencies, public contests, and archiving of photos US Environmental Protection Agency
    • 17. Other uses of Flickr November 2010 17 Community Members post photos of hazardous waste sites US Environmental Protection Agency
    • 18. Other uses of Flickr Imagine if this was the image presented to the public of your clean up program?November 2010 18US Environmental Protection Agency
    • 19. Other uses of Flickr Some agencies communicate positive environmental work and change through photos on Flickr November 2010 19US Environmental Protection Agency
    • 20. Twitter – www.twitter.com • Short text updates, 140 characters, published to website • “micro-blogging” • Creates an RSS feed that people can subscribe or “follow” • A searchable database of what’s happening now • Updates often delivered to mobile devices for immediate notification • Estimate 1B users by 2013 November 2010 20US Environmental Protection Agency
    • 21. EPA’s use of Twitter November 2010 21 http://twitter.com/EPAgov Used to spread the word on agency responses to emergencies, announce rule makings, publication releases etc. Several offices at EPA tweet as well as programs to engage the public and keep them informed of timely news releases, due dates, etc US Environmental Protection Agency
    • 22. EPA’s use of Twitter November 2010 22US Environmental Protection Agency
    • 23. Other uses of Twitter November 2010 23US Environmental Protection Agency
    • 24. Facebook - www.facebook.com • Started in 2003 by Harvard student • A platform to share announcements, requests for feedback, questions, and links with an interested community that also gives people a place to share information with each other • Person-based, groups, or page-based accounts • Average user spends almost 1 hour per day on Facebook • “Zuckerburg’s Law” November 2010 24US Environmental Protection Agency
    • 25. EPA’s Use of Facebook • EPA’s official facebook page at http://www.faceboo k.com/EPA • Pick 5 for the Environment http://www.faceboo k.com/EPA#!/epapic k5 November 2010 25US Environmental Protection Agency
    • 26. EPA’s Use of Facebook November 2010 26 Regions are using Facebook to communicate activities at SF sites and engage the local community US Environmental Protection Agency
    • 27. EPA’s Use of Facebook November 2010 27US Environmental Protection Agency
    • 28. Other uses of Facebook • Communities coordinate activities, share information about events November 2010 28US Environmental Protection Agency
    • 29. Teach yourself to Share! • You can have presence in social networks WITHOUT creating accounts and profiles using share links • Makes it easy for any site visitor to spread the word across social networking sites November 2010 29US Environmental Protection Agency
    • 30. EPA Policies on Social Media • Representing EPA Online: – Represent your office – Respect your time and effort – Be transparent and honest – State facts, not opinions – Protect nonpublic information – Ethics apply, even online – Maintain records when applicable • Site specific policies for creating profiles for Agency activities from EPA Social Media Blog and Community of Practice http://blog.epa.gov/socialmedia/ November 2010 30US Environmental Protection Agency
    • 31. Remember • No such thing as the ONLY site, network! • Social networks are just one of many communication and outreach tools – Each one serves a particular purpose for certain media • Recognized by the public as resources to connect and share information… • See how one community uses them November 2010 31US Environmental Protection Agency
    • 32. Helpful Resources • DoD Social Media Hub http://socialmedia.defense.gov/ – Great source for training, general summaries, etc • Web Content.Gov http://www.usa.gov/webcontent/technology/other_te ch.shtml – Excellent summary of Government usage of social media and best practices • In Plain English Youtube Channel http://www.youtube.com/user/leelefever – Wonderful 2-3 minute videos explaining social media in basic english November 2010 32US Environmental Protection Agency
    • 33. Thank you! • Feel free to contact me at – Jean M Balent, – USEPA - Technology Innovation and Field Services Division – Balent.jean@epa.gov, 703-603-9924 • Archived TIFSD Social Media Information Series Online • Reference and Tip Sheets Available November 2010 33US Environmental Protection Agency

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