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Social Media Privacy Concerns in the Job Search

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Do you have any privacy concerns about using social media in your job search? Come learn how to secure your social media profiles and get your questions answered

Do you have any privacy concerns about using social media in your job search? Come learn how to secure your social media profiles and get your questions answered

Published in: Technology

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  • 1. 1/20/12 © 2012 All Rights Reserved 1 Social Media Privacy Concerns in the Job Search Marketing Workshop by Jose Martínez-Garriga, JD JMG-Social Media/Public Relations © 2012 All Rights Reserved 2WWW.JMG-SMPR.COM 1
  • 2. 1/20/12 Agenda •  Online Reputation Impact •  Protecting Your Privacy on Facebook & Twitter •  10 Steps to a Stronger Online Reputation •  How to Monitor Your Online Reputation •  6 ways to Bury “Digital Dirt” © 2012 All Rights Reserved 3 © 2012 All Rights Reserved 4WWW.JMG-SMPR.COM 2
  • 3. 1/20/12 © 2012 All Rights Reserved 5 When Do Employers Screen ? © 2012 All Rights Reserved 6WWW.JMG-SMPR.COM 3
  • 4. 1/20/12 © 2012 All Rights Reserved 7 © 2012 All Rights Reserved 8WWW.JMG-SMPR.COM 4
  • 5. 1/20/12 © 2012 All Rights Reserved 9 © 2012 All Rights Reserved 10WWW.JMG-SMPR.COM 5
  • 6. 1/20/12 © 2012 All Rights Reserved 11 On the WWW © 2012 All Rights Reserved 12WWW.JMG-SMPR.COM 6
  • 7. 1/20/12 © 2012 All Rights Reserved 13 © 2012 All Rights Reserved 14 WWW.JMG-SMPR.COMWWW.JMG-SMPR.COM 7
  • 8. 1/20/12 Review your profile •  Anytime you edit your profile – a notice goes out to your friends on their News Feeds •  Tweak Privacy settings •  Hide your yr of birth •  Create Friends Lists © 2012 All Rights Reserved 15 Secure Browsing © 2012 All Rights Reserved 16WWW.JMG-SMPR.COM 8
  • 9. 1/20/12 Friends Lists © 2012 All Rights Reserved 17 Friends Lists •  Smart Lists – update automatically based on your profile info you have in common with friends like school, job, or city •  Custom Lists – you choose who goes into these lists and what privacy restrictions apply © 2012 All Rights Reserved 18WWW.JMG-SMPR.COM 9
  • 10. 1/20/12 © 2012 All Rights Reserved 19 Share with the Right People © 2012 All Rights Reserved 20WWW.JMG-SMPR.COM 10
  • 11. 1/20/12 © 2012 All Rights Reserved 21 Privacy Settings © 2012 All Rights Reserved 22WWW.JMG-SMPR.COM 11
  • 12. 1/20/12 © 2012 All Rights Reserved 23 © 2012 All Rights Reserved 24WWW.JMG-SMPR.COM 12
  • 13. 1/20/12 “Locked Down” Profile © 2012 All Rights Reserved 25 © 2012 All Rights Reserved 26WWW.JMG-SMPR.COM 13
  • 14. 1/20/12 © 2012 All Rights Reserved 27 © 2012 All Rights ReservedWWW.JMG-SMPR.COM 14
  • 15. 1/20/12 © 2012 All Rights Reserved Stronger Online Reputation 1.  Google Yourself •  Are you at the top of the 1st page? 5th page?   How many of the results on the 1st page are about you?   How many of the top 50 results are about you?   How many of the results are about others?   Any bad stuff there (Digital Dirt)? © 2012 All Rights Reserved 30WWW.JMG-SMPR.COM 15
  • 16. 1/20/12 Stronger Online Reputation 2.  Research the variations of your name that are available as (yourname).com •  Skip the .net, etc. if someone else owns the .com •  Domain registration is about $10/year at GoDaddy.com •  Website NOT required, but perfect for your blog •  Cool email address (you)@(yourname).com © 2012 All Rights Reserved 31 Stronger Online Reputation 3.  Pick a unique, clean name •  Pick a variation you can live with for a long time. •  “James” vs. “Jim” or “Sue” vs. “Susan” •  Add a middle name or middle initial This is your “brand name”, it can be the name you have always used (if clean) or a new version. © 2012 All Rights Reserved 32WWW.JMG-SMPR.COM 16
  • 17. 1/20/12 Stronger Online Reputation 4.  Purchase the clean, unique name as a (yourname).com domain name 5.  Implement the name consistently •  Social media profiles •  Your resume •  Your professional email © 2012 All Rights Reserved 33 Stronger Online Reputation 6.  Grab all the “vanity URL’s” for your name •  Linkedin.com/in/yourname •  Google.com/profiles/yourname •  Facebook.com/yourname •  Twitter.com/yourname © 2012 All Rights Reserved 34WWW.JMG-SMPR.COM 17
  • 18. 1/20/12 Stronger Online Reputation 7.  Participate in social media •  Contribute at least 3 to 5 times a week •  Stay positive (don’t burn bridges) •  Stay on-message •  View reputation management as a long-term activity © 2012 All Rights Reserved 35 Stronger Online Reputation 8.  Keep profiles updated •  Focus on Linkedin, Facebook & Twitter 9.  Buy Google Adwords ads for your name •  Not expensive for most people 10.  Blog weekly (or more), IF you can commit to keeping with it © 2012 All Rights Reserved 36WWW.JMG-SMPR.COM 18
  • 19. 1/20/12 •  Job seekers MUST have a Linkedin Profile: •  80% of recruiters are using social media •  95% of that use Linkedin •  Often top Google search result on your name Be here or be invisible © 2012 All Rights Reserved 37 •  Do a public, not private, profile •  100% complete (photo + 3 recommendations) •  Make your email address visible •  Update & participate often •  Must have positive future-focused Personal Headline © 2012 All Rights Reserved 38WWW.JMG-SMPR.COM 19
  • 20. 1/20/12 What You Need To Know About Facebook Fan Pages •  Your Facebook Fan Page will be tied to your personal profile as the ADMIN of your Fan Page •  Facebook Fan pages are public – anyone can find and view your page whether they are logged into Facebook or not. •  All content posted on your Facebook Fan page gets indexed on Google. © 2012 All Rights Reserved 39 What You Need To Know About Facebook Fan Pages •  You can target your posts by location and language •  You can add applications to your page – including custom content, video & graphics •  You can add additional ADMINS – all ADMINS have equal rights © 2012 All Rights Reserved 40WWW.JMG-SMPR.COM 20
  • 21. 1/20/12 Monitoring Your Reputation •  Google & Bing yourself weekly •  Google Alerts (google.com/alerts) •  Easiest to set up & manage from a Google account •  Structure like a Google search  Quotation marks around phrases  Plus & minus sign to add or subtract words •  Set up Alerts on your name(s), your nickname(s), companies, employers, etc. © 2012 All Rights Reserved 41 6 Ways to Bury “Digital Dirt” •  Remove from your own blog/account •  Request others remove it •  Ask Google to remove it •  Push it down in search results by being active in the right places •  Present your side of the story •  Hire help (Reputationdefender.com) © 2012 All Rights Reserved 42WWW.JMG-SMPR.COM 21
  • 22. 1/20/12 Questions? Jose Martínez-Garriga, JD Social Media/Public Relations jmartinezgarriga@gmail.com 972-832-6173 @jmartinezTX www.facebook.com/JMG.SMPR www.jmg-smpr.com © 2012 All Rights Reserved 43WWW.JMG-SMPR.COM 22