It's not about social media vs. emai marketing, it's about using both together to deliver maximum ROI. Leveraging social data will keep your email marketing efforts relevant and targeted. This helps ensure you get the right message to the right person at the right time.
These slides were presented by Jenn Markey during the "Maximizing Email Marketing" session at the Internet Summit in Raleigh, NC Nov 2010. Ms. Markey leads business development efforts for Protus. Protus provides communications apps for small businesses including Campaigner email marketing. Follow @jmarkey on twitter.