Listing PresentationI. Mission Statement + Business PhilosophyII. Listing Process OverviewIII. Marketing PlanIV. Contract and NegotiationsV. My Communication with YouVI. Pricing Your HomeVII. Designations + Experience
Mission StatementThere is nothing I do in my real estate business that I take more pride inthan providing the best possible service to all my clients. You can restassured that I will get the job done with the utmost care and precisionand I will do something everyday that will help your house sell.As your Realtor I have three main goals; sell your house for the highestpossible price, in the shortest amount of time and least amount ofstress.After all, selling your biggest investment can be a stressful process, but itdoesn’t have to be. Through open communication, dedication to serviceand common goals we can make selling your home a stress free andexciting process.
Business PhilosophyI will always treat all parties to a transaction fairly and honestly. I will nevertell a client what they want to hear if it’s not reality or enter into a businessrelationship where I know what is expected of me cannot be accomplishedin good faith.I will always… Remember that your goals are my goals Promote the best interest of my client Obtain the best price and terms possibleI share this with you because I believe it’s important for you to know how Iwork for my clients and my philosophy towards the real estate industry.
Designations, Experience and Attributes Licensed Realtor since 2004 Registered Appraiser since 2007 Premier Service Certified Short Sale Certified Multiple Awards for Production (2006-2010)
Listing Process Overview1. Property review and preparing your home for the market. An aesthetically appealing home makes visitors feel comfortable and welcome, permitting them to appreciate the unique features rather than forcing them to think about how theyll have to fix it up. Make casual lookers seriously consider your house by creating a sparkling clean environment that they can envision themselves in. Thoroughly inspect the interior and exterior of the property for condition, upgrades and any repairs that may be necessary. Specifically looking for anything that may detract from the value or salability. •. The Buyers first impression and overall cleanliness of the property is critical. Properties that show well always sell faster and at a higher price.
Listing Process Overview (continued)2. Perform an in-depth Comparative Market Analysis (CMA) to determine the best list price and most likely sales price for your home.3. If the property is not appropriately priced, a sale may be delayed or even prevented. Reviewing the comparative market analysis of your home and similar properties in the area will assist us in determining the best price. By knowing and listing within the estimated range of realistic market-set prices, youll find yourself at the closing table rather than having to reconsider your original list price. 4.5. Using my appraisal background and my understanding of real estate values, l will thoroughly analyze all market and value factors and make the necessary adjustments.
Listing Process Overview (continued)● Important market factors: average days on market, absorption rate, number of active listings, list price to sales price ratio, availability of financing and timeframe trend statistics. ●● Important value factors: beds, baths, square feet, upgrades, condition, garage, lot size, basement finish and location.● Sold and Under Contract properties are the best indicators of value and are weighed more heavily within the CMA than Active properties ● Active properties are still important because smart Buyers will learn the local market and interpret value by weighing your home against comparable prospects in the area.
Listing Process Overview (continued)3. Complete and review the Colorado Real Estate Commission approved listing agreement and required disclosures The exclusive right to sell listing contract will formally designate me as your Listing Agent and outline how we will work together throughout the transaction. Other details outlined within the listing agreement are the duration of our agreement, personal property inclusions and exclusions, list price and real estate commissions. Required disclosures include Closing Instructions, Lead Based Paint disclosure (if applicable) Sellers Property disclosure, Square Foot disclosure, Source of Water disclosure.
Listing Process Overview (continued)4. Submit paperwork to my transaction manager for input into the MLS system Install our Real Living For Sale sign with sign riders Install Lock box and deliver property brochures Review showing procedures and scheduling For all contractual forms I use CTM eContracts which enables you to sign any document electronically. Providing convenience for my clients is a key part of my customer service.
Marketing PlanIn order to implement an effective marketing plan its important to know what sources buyers use to find homes and what they value online 1. OBEO virtual tour and high resolution photos • Gold Tour 8 Panoramas + 40 Still Photos • Silver Tour 6 Panoramas + 30 Still Photos • Bronze Tour 4 Panoramas + 25 Still Photos • Mini Tour 2 Panoramas + 10 Still Photos • Still Tour 20 Still Photos Detailed property information: Beds, baths, square feet, lot size, school district, HOA information and property description. Aerial and street view of property
Marketing Plan (continued) Neighborhood Information: Area amenities including grocery stores, restaurants, schools, parks, library and retail shopping. Detailed School Report: Detailed stats for all levels including teacher to student ratio and number of students per grade. Statistic Report: Total number of views, page view for each panorama and referring website emailed to you weekly.
Marketing Plan (continued) 1. Agent Information: Interested Buyers can set showings directly from the website and download or email the virtual tour. My contact information is available if they wish to contact me directly. 3. Miscellaneous: Mortgage calculator to estimate monthly payments, cash flow analysis and local weather reports. 3. Virtual Tours: Linked to local MLS and Realtor.com, the worlds largest real estate website
Marketing Plan (continued)2. The Multiple Listing Service (MLS) Broker only website with all Active, Under Contract and Sold properties. Professionally represent your home to the MLS eFlyer Distribution ensuring maximum exposure and highlighting its Adams 2,823 most desirable features. Upload the maximum number of photos Arapahoe 3,773 Denver 1,9393. eFlyers Douglas 1,121 Electronic flyers sent to licensed real estate agents Jefferson 1,883 when first listed, after any price reductions. Number of emails per county4. Property Brochures and Flyers Professionally create detailed brochures and flyers for use in the For Sale brochure box. These will also be distributed to other close-by real estate offices
Marketing Plan (continued) 4. VIP Instant Profile Sign rider attached to for sale sign with property specific profile number Enables interested buyers to text the property number and instantly receive detailed property information, photos and virtual tour link I get instant notification of the inquiry and the phone number so I can contact them and promote the property 6. Zone Farming Your Neighborhood Prepare and send “Just Listed” postcards to your 100 closest neighbors informing them of your listing Sometimes your neighbors may know someone who is interested in moving into the area 6. Open House When appropriate and as directed by Seller
Marketing Plan (continued)8. Internet Marketing and Listing Syndication The internet has dramatically changed how properties are marketed and advertised to potential buyers. Nothing is more important to the overall success than the online presentation and internet exposure List Hub syndication allows me to upload the property details and photos to a single website which will then export the listing to dozens of real estate websites throughout the country. www.realtor.com www.jonasmarkel.com www.youraddress.com www.homes.com
Contract and Negotiations1. Once the offer is received we have 3 basic options:1. Accept2. Reject3. Counter Offer2. Together we will analyze the offer and discuss its strengths and weaknesses.3. Discuss the Buyers qualifications and ability to perform with their Lender.4. I have been involved in hundreds of negotiations with both Buyers and Sellers. This experience and knowledge is vital in protecting your best interests and negotiating the best possible outcome on your behalf.
My Communication With You1. Honest and open lines of communication throughout the process.2. I communicate through whatever medium you prefer and is most convenient: phone, text or email.3. Gathering and soliciting feedback from showing agents. Its important to know what interested Buyers think about the property What is their opinion on price, condition and special features7. Open for business 24/7. I am always available to answer any questions or concerns.
Benefits of Proper Pricing● Faster Sale: The proper price gets a faster sale, which means you save on mortgage payments, insurance and other carrying costs.● Less Inconvenience: It takes a lot of time and energy to prepare your home for showings. Keeping the property in showing condition, making arrangements for kids and pets and generally altering your lifestyle. Proper price from the beginning reduces the time on market.● Increased agent response: When agents are excited about a property and its price they will make special efforts to contact all their potential buyers and show the property as soon as possible.● Better response to advertising: Buyer inquiry calls are more readily converted into showing appointments when the price is not a deterrent.● Higher Offers: When a property is priced right Buyers are much less likely to submit a low offer for fear of losing out on a great deal. You increase your net proceeds by accepting a higher offer and lower carrying costs.
Dangers of Overpricing1. Many potential Buyers won’t even look at your property thinking its out of their price range.2. Buyers shop by comparison and looking at an overpriced property may convince them to make an offer on another listing.5. Since an appraisal is always required by the lender its counterproductive to price a property for more than it can appraise.6. Overpricing the property increases the days on market and invariably results in a lower offers and selling price. 3 Reasons Why Properties Don’t Sell: Price Condition Location