Reflections on being a part of an in house corporate UX design team.

1. A Designer’s
Survival Guide
to working in
Corporate Design
Teams
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

2. Former electrical engineer
Compulsive doodler and labeller
Blogger
the FIX
experimental cook
also
InTerACTIon DeSIGner at
Honeywell Technology Solutions
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

3. WHy Do DeSIGn TeAmS eXIST In CorporATIonS ?
Design enables to:
• Improve intelligence
• Impact productivity
• Speak volumes
• Eliminate frustration
- What every business needs; and how?, AIGA
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

4. “ Design is:
70% dealing with people,
9% formulating the brief,
2% the idea
1% being pig-headed
1.5% eye for detail
6% understanding
1% letting go
1% keeping hold
0.3% staring
0.4% estimation
0.8% Coffee
1.7% checking - rechecking
0.2% bragging
0.5% tracking
1% persuasion
2% knowing when to stop
5% selling the idea
0.1% panic - Duane King
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

5. “ I am looking for a
position where I can
slowly lose sight of
what I originally set
out to do with my life,
with benefits.
- Bruce eric Kaplan
PLAN A CAREER.
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

6. THe eluSIVe uSer
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

7. “
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

8. “
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

9. Good, FASt, ChEAP.
PICk two.
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

10. SurVIVAl GuIDe
- jessiCa Hagy, inDexeD.Com
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

11. BrAnD yourSelF
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

12. meASure:
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

13. CommunICATe
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

14. InCluDe eVeryBoDy
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

15. IDeAS Are noT DISpoSABle
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

16. “
i love deadlines. i like the whooshing sound they make as
they fly by.
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

17. “
Better to beg for forgiveness than ask for permission.
Take action.
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

18. “ a human being should be able to change a diaper,
plan an invasion, butcher a hog, conn a ship,
design a building, write a sonnet, balance accounts,
build a wall, set a bone, comfort the dying,
take orders, give orders,
cooperate, act alone,
solve equations, analyze a new problem, pitch manure,
program a computer, cook a tasty meal,
fight efficiently, die gallantly.
speCializaTion is for inseCTs. - roBerT Heinlein, auTHor
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

19. “
it is not where you take things from, it is where you take
them to.
go ouTsiDe...Be inspireD
-jean luC- goDDarD
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

20. DoCumenT eVeryTHInG
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

21. HeAlTHy DeSIGn DIeT:
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

22. HeAlTHy DeSIGn DIeT:
reSourCeS people CompAnIeS InSpIrATIon
• tEd • Niti Bhan • Microsoft Labs • Smashing
• Fast Company • Jan Chipchase • mozilla labs magazine
• BusinessWeek • John Maeda • Google labs • Swissmiss
• Core 77 • Edward tufte • Adaptive path • Grain edit
• Boxes and Arrows • Dave Gray • 37 Signals • Konigi
• Design patterns by • dan Saffer • Stamen Design • drawn!
Jennifer tidwell • d. Armano • Live|work • pattern Tap
• yahoo Design • Jensen harris • Frog: Design mind
pattern library • Scott Berkun • IdEo
• SAp Design Guild • Ben Fry
• tom Peters
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

23. HeAlTHy DeSIGn DIeT: 4 BeST prACTICeS
• Focus on understanding the problem at hand.
Also, look broadly to expand thinking.
• uncover the most relevant trends that exist today
• Use ideation as a tool to explore solutions.
• Develop rich experiences to give content to solutions.
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

24. “
Words designers should keep repeating:
re-… re-frame, re-design design thinking framework
co-creation human-centered multi-disciplinary
ambiguity user-centered collective
story discovery experience
creativity platform problem-solving
planning approach design thinking
user collaboration Themes
method touch-points
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

25. enD noTeS:
unDerSTAnD VAlue
Contact:
manjiri Deshpande
jmanjiri@gmail.com
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.